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The topics and opinions expressed in the following show are
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solely those of the hosts and their guests, and not
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Churchill said, those who failed to learn from history are
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condemned to repeat it. Kevin Helenan believes that certainly applies
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to business. Welcome to Winning Business Radio here at W
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four CY Radio. That's W four cy dot com and
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now your host, Kevin Helenair.
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Thanks for joining in today. Everybody. I am Kevin Hallanan
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and welcome back to Winning Business TV and Radio on
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W four cy dot com. We are streaming live on
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Talk for TV dot com. That's the number four Talk
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for TV dot com. In addition, we're streaming live at
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Facebook and that's on Facebook at Winning Business Radio, and
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of course we're available in podcasts after the live show
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on tons of platforms. Pretty much wherever you get your
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podcast content, we are there, YouTube, iHeartRadio, Spotify, Apple again, everywhere.
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The mission of Winning Business radio and TV, as regular
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viewers and listeners know, is to offer insights and advice,
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to help people avoid the mistakes of others, to learn
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best practices, the how tos, the what tos, the what
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not tos, to be challenged, and I always say, to
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hopefully be inspired by the successes of others. Those others
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are consultants, coaches, advisors, founders and owners, entrepreneurs, people with expertise.
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But you know, virtually every one of those successful people
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I've ever had a chance to talk to has had
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some form of failure in their lives or careers. So
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while we all to get our knees skin once in
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a while, every week I say, I'm driven to keep
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those scrapes from needing major surgery. Let's endeavor to learn
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from history so we don't repeat it. I've spent the
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better part of my career equipping businesses to grow from
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solopreneurs to small to medium sized companies all the way
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up to the fortune fifty. I've seen some of those
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companies win and to varying degrees. I've seen some fail
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I've had the opportunity to rub elbows with some of
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the highest performing people around and with some people who
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probably should have found other professions. And my own businesses.
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I've businesses. I've had lots of success, but some failures too,
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So I like to think I've learned a lot from
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those experiences. So you'll hear from me my opinions and insights.
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But anybody, anybody who knows me, will tell you that
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I sometimes have a hard time being quiet. So mostly
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we're going to hear from experts, those consultants, those coaches, advisors,
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founders and owners and entrepreneurs, And today is one of those.
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Today my guest is Scott Yell. He's founder and president
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of New England Sales Solutions and co founder of the
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Jackson Yell Family Foundation. Here's his bio. Scott Yell is
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the founder and president of New England Sales Solutions. He
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brings twenty plus years of sales leadership experience to help
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small to mid sized businesses, managing teams from seven to
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two hundred. He helps grow company revenue and profits by
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conducting a customized assessment of their business and helps to
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develop a strategy and execution plan to achieve desired results.
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Prior to starting New England Sales Solutions, Scott worked for
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a Fortune one hundred global company and a variety of
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leadership roles and distribution, procurement, marketing, and business to business selling.
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He has a high integrity, hands on leader whose passion
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is to coach and help people to succeed. He's turned
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divisions around while performing excuse me, providing high customer service
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and sales teams development at the same time. Prior to
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his career in scales, yeah, let's try that one again.
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Prior to his career in sales, Scott attended the Culinary
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Institute of America. He also co owns a fish charter business.
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Scott grew up in the Finger Lakes region of Upstate
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New York and now lives in Cape Cod with his
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wife Andrea and daughter Lexi. They have a love of
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the outdoors, sports, great food, and travel. Scott's family started
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the Jackson Yelle Family Foundation in twenty twenty three to
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honor their son. Their late son, Jackson, who was killed
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by a drunk driver and excuse me, a drunk hit
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and run driver at the age of twenty one. Scott
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recently finished a quest that his son Jackson, and he
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had to visit every major league ballpark. The foundation donated
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one thousand dollars to the Nike Reviving Baseball in Inner
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Cities program at each of those remaining ballparks to support
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the development of young men and women. Scott, Welcome to
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Winning Business Radio and TV. Thanks for being here. I
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know how busy you are.
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Yeah, NOL, thanks for having me, Thanks for the intro,
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and its good to see you again.
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You too, it's been a while. I know life changed
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dramatically for you, and we'll get to that. I want
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to talk about your background a little bit first, but
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I think, well, I just want the audience to know,
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and I mentioned it to you briefly that my wife
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and I and another couple are actually doing that same
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ballpark tour for very different reasons. Yours is a much
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better reason. We're just doing it because we're about halfway
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there though, so you you wrapped it up in pretty
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short order. We had a few years left, so we
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take about two to three trips a year.
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Yeah, it's interesting, you know, before the whole thing with Jackson.
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We'll get into it, but I didn't realize what a
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big deal with it and how many folks are actually
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doing it.
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You know.
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It was just kind of spur of the moment for
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Jackson and I when we started. But yeah, you're you're
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one of many.
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Are you doing the passport or did you do with
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him the passport little book?
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I did after the fact because they didn't know about it, right,
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And so unfortunately, once Tim Parks, who started that company,
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heard my story, he sent me one for free, and
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so I have I have eighteen dons, and now I
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have excuse to go to the other twelve the completely Yes.
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You do, maybe I'll run into you. It's funny. We
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were I forget where we're Pittsburgh or somewhere we look over.
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I mean we like to sit not in the seats
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right on the field, but one aisle and then right
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there a little up right for first baseline. Pretty much
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every park. We've sat at third and stuff too, but
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we try to sit anyway adjacent on the very back
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row of that lower section. Yeah, our friend's son and
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his then girlfriend now wife. Oh funny, pretty funny.
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Obviously, it's great because I've got to meet some other
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people like you.
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My journey as well, so we'll dive into that.
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Yeah, so let's start with your family. Tell us about Andrea.
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I'm sure you're better half as we like to say.
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Yeah, yeah, married twenty six years, maybe twenty seven, so
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don't hold me to that. Andrea California girl, I got
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it in the got it into the west to the east
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coast here.
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So good for you.
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She again an entrepreneur and runs a company, you know,
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for herself. She's the kind of the HR recruiting space
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and yeah, we love our life here on the gate.
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That's awesome. Tell us about your kids. Tell us about Lexi.
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Yeah, daughter Lexi, she just left last Thursday. She's in
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her sophomore year at Cornell. Nice so she got.
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Her following her mother following. Yeah, mom's right.
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Yeah, my mom went to Cornell as well and grandpa,
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so she's a triple against.
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So she's she's enjoying college life.
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I got a fun video of a slipping slide down
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the hill at outside the sorority house from Saturday, So yeah,
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she's in good, good spot.
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Well, I'll hold off on having to talk about Jackson
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until little bit later. Sure, how did you make the
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move from It's probably a process there from upstate New
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York to Massachusetts in particularly Cape Cod.
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Yeah, so it was a long journey. So it actually
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went through Vermont in California, where I met my wife.
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That's where I started with Cisco Foods, as it was
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Cisco Foods for twenty one years, and where most of
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my sales leadership came from.
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So and they wanted to get back to these coasts.
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I actually had a shortstop in Connecticut and then back
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to the Cape full time. My mom and all my
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mom's side of the failed me is long rooms to
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the Cape. Always came here as a kid, and Andrew
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and I knew we wanted to retire here at some
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point and kind of sped that up and started my
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business back in twenty seventeen and moved here full time.
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Where were we in Connecticut just outset at hard for
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a small town, Well I shouldn't, Tay's a talent, Glastonbury,
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So we were there for about eight years.
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Yeah. So my dad grew up in Plainville. My mother
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grew up in Cheshire, so we used to go to
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Cheshire and then she had a sister and brother in
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law in Madison, so we used to go to Madison
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a lot.
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As well, yeah, very close by.
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Yeah, yep. What were your early interests? And I know
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you went to culinary school. We'll get to that in
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a moment. That may have been it, I don't know.
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But what were you into when you were young?
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Yeah? Well, sports?
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So I mean I played three sports growing up behindh
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school and then cooking, you know, for some reason, just
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was gravitated to that.
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As soon as I could get a job. I watched
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dishes and yeah, I just fell in love with the
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kitchen life. And so I went to culinary school.
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And but you know, like any probably teenage boy, you know,
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besides sports and chasing girls and hanging out with my buddies.
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But yeah, and then you know, love the sports all
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my life.
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Uh particular, were you a New York fan?
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No?
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No, not so you care go up? You spend so
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much time in New England. Okay, good, that's good. Yeah
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we have a short. If you're a Yankees fan.
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Sorry, yeah, my dad trade me. Well, he took me
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to a Red Sox game. First.
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I'm a Red Sox, Celtics and Bruins fan. I am
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a Buffalo Bills fan.
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That's me.
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I'm in tough water here in New England.
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But yeah, you know, it could be worse, could be
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a giant. I didn't used to mind the Giants.
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Yeah yeah, now man, Yeah for the Jets, so.
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Well, Jets I wasn't too concerned about. Now I'm concerned again.
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Yeah.
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Uh, you know, we have a first world problem with
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our with our football team this year, don't we. We've
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been spoiled for so long.
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So I think they're going to be vastly improved.
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Well there, So I don't know I was talking. I'm
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not even sure they're a playoff team. But yeah, it's
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going to be fun to watch anyway.
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Yeah.
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So you sounds like you, uh kind of parlayed that
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culinary experience to get into Cisco, and yet you ended
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up on the selling side, the business side, versus the
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food side, if you will. How did that happen?
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Yeah?
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So I was actually working in Vermont and someone approached
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me and said, hey, have you ever thought about being
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a sales rep? And you know, family was always important
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to me, and it came became quite apparent early on that,
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you know, trying to work the hours of a head
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chef and have a family, it's just not super conducive.
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And then again, tons of people have done and don't
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knock them.
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But I just had I was, you know, didn't have
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any family at the time, so it was easy to say, hey,
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I'll try the sales thing, and and I don't like it,
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I can always go back to cooking.
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I mean, how hard could it be. It's only you
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just sell stuff to people.
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Yeah, exactly right. So yeah, so I actually fell in
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love with it, right, It was great. It was easy
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in the sense that I could talk about products because
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my cornary background. I had to learn how to sell
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and learn how to you know, do my BIZDV and
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learn how to take rejection and all that failure that
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comes along with it, and you know, get my teeth
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knocked out a little bit, and learned those school of
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hard knocks.
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But you know, I excelled and did well at it