July 20, 2026

Jacob Zemon, WSI-Certified Business Strategy Consultant in AI and Modern Digital Marketing

Jacob Zemon, WSI-Certified Business Strategy Consultant in AI and Modern Digital Marketing
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Jacob Zemon, a WSI-Certified business strategy consultant with expertise in AI & modern digital marketing, and the author of "Is Your Healthcare Practice Stuck?"

Jacob draws on 20 years as a consultant at Accenture Strategy & in executive marketing roles at Publicis Groupe and Merck to equip his health & wellness clients to grow.

In "Is Your Healthcare Practice Stuck?", Jacob explains the common marketing mistakes that hinder growth and introduces a practical strategic framework for success.

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WEBVTT

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The topics and opinions express in the following show are

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solely those of the hosts and their guests, and not

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be directed to those show hosts. Thank you for choosing

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W FOURCY Radio.

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Churchill said, those who failed to learn from history are

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condemned to repeat it. Kevin helen n believes that certainly

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applies to business. Welcome to Winning Business Radio here at

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W four CY Radio. That's W four cy dot com

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and now your host, Kevin Helena.

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Thanks everybody for joining in today. I am Kevin Hallanan

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and welcome back to Winning Business TV and Radio. We're

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on W four cy dot com. We're streaming live on

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Talk four the number four TV dot com, and we're

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streaming live on Facebook and that's at Winning Business Radio.

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And of course we're available after the broadcast in podcast

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form wherever you get your podcast content. That's YouTube iHeartRadio, Spotify,

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Apple again, anywhere you like to view. The mission of

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Winning Business Radio and TV, as regular viewers and listeners know,

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is to offer insights and advice to help people avoid

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the mistakes of others, right to learn best practices, the

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how tos, the what tos, the what not tos, to

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be challenged and hopefully to be inspired by the successes

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of others. Who are those others. They are consultants, coaches, advisors, authors,

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founders and owners, entrepreneurs, people with expertise. But you know,

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as I say every week, virtually every successful person I've

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ever had a chance to talk to has had some

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form of failure in their lives and careers. So I

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again say it every week. While we all have to

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get our knees skinned once in a while, I'm driven

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to keep those scrapes from needing major surgery. Let's endeavor

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to learn from history so we don't repeat it. I've

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spent the better part of my career equipping businesses to

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grow from solopreneurs to small and medium sized companies all

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the way up to the fortune fifty. I've seen some

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of those companies win, and I've seen some of them fail.

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I've had the opportunity to rub elbows with some of

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the highest performing people around and with some who probably

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should have found other jobs. And my own businesses, I've

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had lots of success, but of course some failures too,

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and I like to think I've learned a lot from

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those experiences. So you'll hear from me, but mostly you're

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going to hear from our guests. And today my guest

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is Jacob Zemon, a WSI certified Business Strategy consultant with

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expertise in AI and modern digital marketing, as well as

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a published author. Here's his bio. Jacob Zemmon, as I said,

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as a WSI Certified Business Strategy consultant and author of

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the recently published book Is Your Healthcare Practice Stuck? Drawing

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an experience as a consultant at Accenture Strategy and in

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executive marketing roles Publicist Group and MRK, he now helps

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health and wellness practices grow through strategic planning, AI and

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modern digital marketing. His agency specializes in rehabilitation and movement

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focused healthcare, including physical therapy, chiropractic, sports medicine, and orthopedic practices.

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And Is Your Healthcare Practice Stuck? He explains the common

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business and marketing mistakes that keep practices from growing, introduces

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a practical strategic framework, and shows owners how to apply

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today's marketing and AI tools to generate more patients than

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bill a stronger business. He earned his BS in mathematics

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and statistics from the State University of New York at

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Albany and his master's degree in statistics from the University

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of Virginia. Jacob lives in Philadelphia with his wife, Miriam,

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and their four children. Tomorrow, I think right also happens

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to be their tenth wedding anniversary. He grew up in

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West Niac, New York. Jacob. Welcome to Winning Business Radio

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and TV.

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Thank you, Kevin, thanks for the nice bio. Good to

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be here.

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And is it tomorrow at the end, it is tomorrow.

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Yeah. My my wonderful wife Miriam has agreed for me

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to do a networking event tomorrow as well. That's my

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that's my little that's support. Yeah, that is support. My

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little anniversary gift to her is uh gonna be talking

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about the book and sponsoring a table a local networking events.

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And I did. I did clear with the boss first

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and she was okay with that. But tomorrow is a

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special day for us for the book as as well

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as our adversary.

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Well that's a wise man. Uh, So let me ask

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about Miriam. How did you guys meet, and then tell

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us a little bit about her.

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Yeah, we met in simmer Spring, Marlin, when I lived there.

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We just got introduced by a mutual friend. We had

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a friend who thought that we would like each other.

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And Miriam likes to say that when she first first

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Army she was like, what are you talking about? I

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don't think I'm gonna like him. But this kind of

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like set me up because Miriam knew like that she

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was setting us up, but I didn't. So she like

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had like a brunch and invited us all over and

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a bunch of people, and I did kind of get

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drawn to her, and then she realized that she liked

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talking to me, and yeah, it kind of happened pretty quickly.

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So we met January, around right before Valentine's Day. So

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we met January of twenty fifteen. Yeah, and then we

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had like a first date around Valentine's Day, and about

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nine months later we got engaged, and about nine months

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after that we got married. Well, it was like a

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year and a half from meeting to realizing like hey,

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and then just finally getting married on Jolly twenty.

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First love it, I love it. Tell us your kids

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ages and first names if you don't mind.

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Yeah, So our oldest kid is Anne, seven years old.

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So we have four kids, ye seven and under. So yeah,

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we're not busy at all.

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No, not a bit, not a bit.

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So in the seven she's our oldest, she's like almost

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become like a little mommy's helper now she's Yeah, she's very,

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very sharp and very sweet. And then we have a

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dear our son who is six. They're almost two years apart.

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And then our other kids are just about two years

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apart as well. So Aaron, our other son, is four.

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And then our baby, Zahava, we call her z Eazy

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because he's cute. Zahava is two.

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Now that's great. Yeah, our kids are all about two

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years apart, not by It just seemed right. It wasn't planned,

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but it just seemed to work out right. So I

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understand you grew up in Western Nayac, New York. Tell

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the audience what it's like to grow up there. It

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was like to grew up in West Nyak.

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Yeah, so West NYC is one of those suburbs right

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outside of New York City. So if people are familiar

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with like Rockland County, New York, west Chester, New York,

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right so WESTNX in Rockland County near Nayak, near near

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the river. There, big big mall there. It's so, you know,

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very nice place, about a half hour drive to the city.

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People in the city would always ask if I was

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from upstate New York, and I don't do not like

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to call Rockland County or Westchester. Upstate New York is

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a very very big state. But no, it was. It

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was nice.

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You know.

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Grew up there in like a ranch style house my

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whole life with parents and older sister and brother and yep,

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my I'm I'm the youngest one. My sister is six

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years older. She was also kind of like, you know,

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the the leader of the kids and taking care of us,

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and I was appreciated that. And then I had a

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brother who was in between our ages, who he was

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he needed like a lot of you know help at home.

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He had very subable palsy. Oh people people home. Yeah,

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he couldn't like move by himself. So my my mom

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said that, you know, although I was the youngest I'm

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kind of like the emotional middle child, Kevin. I think

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we've talked about that. Yeah, middle child behavior and youngest

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child behavior. I kind of am a little bit more

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like a middle child in some ways, even though I'm

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the youngest, because you know, my my brother, who is

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the middle child, got kind of the attention of the

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youngest child.

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Yeah. So I'm curious what your early interests were, say

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high school, because you chose math and statistics as a major,

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so you had to be into something like that. I

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don't know. That always seems.

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Yeah, that seems more like who likes math?

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Yeah I do. I do.

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Yeah. So I guess I was a little bit of

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a of a nerd when I was a kid. Right, So,

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when I was in kindergarten, my mom found it funny

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that when we did like career day, when the little

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five year olds would dress up like what they want

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to be when they grew up the top. I need

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to say, you knew what people like to be? Yes

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like to you know, those are fun I dressed up

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like a lawyer, you know. I went like a little

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tie and little briefcase, and I was like, I want

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to be a lawyer. When I grew up those those

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feelings kind of evolved and changed a little bit, but

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I was always kind of like more drawn to that.

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You know, I did enjoy math, and you know, there

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was a part of me that liked how when I

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was an undergrad I focused on was like pure maths,

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so it didn't have any any applications to it. It

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was like logic. So I liked logic when I was

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a kid, and math was like very logical. You had proofs, objective.

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There's gratification when you solve a problem, when you figure it,

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you know, figure out, yeah, yeah.

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Yeah, there was a gratification. It seemed challenging and maybe

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something that is a little bit ironic, I guess is

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when I was in high school and then picking a

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major as a freshman in college, I actually didn't love

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writing essays. So I just recently wrote a book and

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I do enjoy writing in the academic sense. Though in

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school I loved knowing that you know that there are

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subjects where there's like a right or wrong answer that

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I could be. You know, I could do something and

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get created on that and get judged on that. It's like, oh,

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subjectively right or wrong. So it's kind of drawn to

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subjects more like that rather than something where someone is

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going to grade my essays. You know, people of all

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people change over time. That was over twenty years ago

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at that point, at this point.

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But then you got drawn to statistics because you get

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your master's right away, which I think makes a lot

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of sense. Why statistics? Did you know what you wanted

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to do at that point? Were you closer to knowing

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what you want to do?

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Yeah, I'd say I was a little bit closer. So

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undergrad pure math. I graduated in twenty ten. So I

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don't know if people recall, but around that time, twenty

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eight nine ten, it was not the best job market.

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So I was graduating with little experience outside of some

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summer internships. So I graduated with like a pure math

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degree with no application in a job market where people

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weren't hiring. So I was like, oh, well, I'm not

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going to go into that. Let me stay in school

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because you know, if you're in school, you're not unemployed, right.

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That's that's right.

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But I also want to do something that was more practical,

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so you know, as we evolve over our time, Like

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I enjoyed the pure math, I enjoyed doing that, but

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I had to start thinking like, Okay, what am I

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actually going to do with this, Like what's the what's

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the point of this? So I felt like statistics was

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a natural extension of that where I could use the math,

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but statistics was highly valuable. You know, use statistics for

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a lot of applications. And I feel like there's this

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whole process of like not knowing what you want to

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do and starting broad and then kind of getting more

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and more focused, where pure math was kind of like

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that probably going to college not even knowing it was

225
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pure math, and then going into math and then going

226
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into statistics after that, like okay, this is like one

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step closer to something that like could be useful.

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Because you landed at first position looked like was Merkel

229
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a big data research marketing research company? Right? Tell us

230
00:12:39.360 --> 00:12:40.879
about the company and your role there.

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00:12:41.679 --> 00:12:44.879
Yeah, so Merkele was was a marketing agency. I'm still

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as a marketing agency. I was there a while ago,

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but you know, that was my first full time job

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and I was there for four years, which you know,

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in this day and age, starting out after your master's,

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you know, this is a pretty decent stint at a

237
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place when people job hop a lot. So there's a

238
00:13:03.320 --> 00:13:06.639
lot of different clients. I didn't have a specialty. I

239
00:13:06.679 --> 00:13:11.320
started off as a marketing analyst, you know, building statistical

240
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models and doing presentations, but also getting kind of exposed

241
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to the business side, which I realized I started to

242
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like the business side a little bit. So that was

243
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my first taste on the business side and the marketing

244
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side really, so using analytics and statistics on the business end.

245
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So lots of different clients across retail and finance and

246
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every industry that you can imagine over those four years,

247
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and built up a lot of good, good relationship, right,

248
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So I had a lot of close peers and an

249
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age looking to like develop those in office sort of

250
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skills that I think might be hard for people to develop,

251
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and you know if we're not in person these days.

252
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So I did appreciate that, and you know, learning a

253
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lot on the business side and building personal relationships and

254
00:14:04.799 --> 00:14:06.799
you know, meeting a lot of great people.

255
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What would you say is your key lesson learned from

256
00:14:11.120 --> 00:14:11.840
that position.

257
00:14:14.320 --> 00:14:17.000
I think the key lesson I may have hinted at

258
00:14:17.039 --> 00:14:21.399
it a little bit is just how important relationships are

259
00:14:21.759 --> 00:14:25.080
in business, and you know, learning a lot about the

260
00:14:25.159 --> 00:14:30.639
soft skills in life So in college math statistics you

261
00:14:30.759 --> 00:14:33.240
learn a lot of heart skills, you learn a lot

262
00:14:33.279 --> 00:14:38.879
of objective things and technical things and logic, but in business,

263
00:14:39.679 --> 00:14:45.080
relationships are very important and understanding people and treating people

264
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the right way. So, you know, developing that and learning

265
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that was probably the biggest evolution for me as as

266
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a first job.

267
00:14:54.240 --> 00:14:56.519
Yeah, and still being young at the time. That's good.

268
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All right. Then you became a research statistician at Virginia Tech.

269
00:14:59.759 --> 00:15:04.320
That's kind of the enemy right of GA Applied Research

270
00:15:05.000 --> 00:15:08.120
Virginia Tech Applied Research Corps. Tell us about the organization

271
00:15:08.320 --> 00:15:09.120
and then your role.

272
00:15:09.759 --> 00:15:13.600
Yeah, so that was it's like a nonprofit spin off

273
00:15:13.679 --> 00:15:16.360
of the university. So the university gives seed money to

274
00:15:16.480 --> 00:15:22.039
these these nonprofits. So we called it vt ARC for short.

275
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So VTRC dealt with government contracts and my role was

276
00:15:27.720 --> 00:15:32.120
more of a on the statisticians side as well. So

277
00:15:32.360 --> 00:15:36.799
after after mercle, I was, you know, looking for for

278
00:15:36.840 --> 00:15:42.200
an opportunity to grow potentially, and I was at vtr

279
00:15:42.320 --> 00:15:45.120
for a short period of time. And when I realized

280
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when I was there it was on the nonprofit side

281
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and much more company side, was that wasn't the probably

282
00:15:52.919 --> 00:15:55.399
the best mover the best fit for me. Right, So

283
00:15:55.440 --> 00:16:01.480
you mentioned scraping knees and making Look, you make mistakes

284
00:16:01.519 --> 00:16:05.559
sometimes and sometimes even I don't want to say career

285
00:16:05.600 --> 00:16:08.159
moves our mistakes. There's things you learn there as well.

286
00:16:09.360 --> 00:16:14.159
But it was a very much more technical, statistical role.

287
00:16:14.240 --> 00:16:16.799
And then I started to realize for myself, but that's

288
00:16:16.799 --> 00:16:19.879
something I want to to grow to grow out of.

289
00:16:20.639 --> 00:16:24.320
That's that's a good lesson. Yeah, right, Yeah, I.

290
00:16:24.360 --> 00:16:27.080
Think I learned a little bit about myself and the

291
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choices there. And realizing, you know, I wanted the business

292
00:16:32.080 --> 00:16:35.000
side excited me. I wanted to get back into something

293
00:16:35.039 --> 00:16:39.799
that was actually pushing further into the business side rather

294
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than pushing further into the technical side.

295
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All right, let's take our first commercial break right here.

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We'll be back in about sixty seconds with Jacob Zemmon.

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You're listening to Winning Business Radio with Kevin Helene on

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321
00:18:25.319 --> 00:18:29.160
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00:18:29.240 --> 00:18:32.720
mind to help you succeed in business. Here once again

323
00:18:33.079 --> 00:18:33.960
is Kevin Helena.

324
00:18:41.799 --> 00:18:44.200
We are back with Jacob Zemmon. He is a WSI

325
00:18:44.359 --> 00:18:48.920
certified business strategy consultant with expertise in AI and modern

326
00:18:49.119 --> 00:18:52.599
digital Marketing. He's also the author of Is Your Healthcare

327
00:18:52.680 --> 00:18:56.599
Practice Stuck? And we will get back to that. You

328
00:18:56.720 --> 00:19:03.079
then went after vt RC Accenture. Great experience there, no

329
00:19:03.119 --> 00:19:05.799
doubt as a digital strategy consultant. Tell us about that.

330
00:19:07.039 --> 00:19:10.359
Yeah, so that kind of grew out of my desire

331
00:19:10.400 --> 00:19:13.319
to get you know, higher level on the business side.

332
00:19:13.440 --> 00:19:17.920
So it was more of a strategic role. And that's

333
00:19:17.920 --> 00:19:20.599
at the point where there was a big shift in

334
00:19:20.640 --> 00:19:24.480
my career path in industries. So we talked about how

335
00:19:24.480 --> 00:19:27.559
it you know, Merkle, there's all these different industries, all

336
00:19:27.559 --> 00:19:29.599
these different sort of clients. That wasn't really like a

337
00:19:29.720 --> 00:19:33.759
like a focus. I was hired at Eccentria to focus

338
00:19:33.799 --> 00:19:36.279
on life sciences. So that's where I really started to

339
00:19:36.279 --> 00:19:40.079
get that that experience and was I really enjoyed it.

340
00:19:40.200 --> 00:19:44.720
So I picked Accenture because of the strategic role, more

341
00:19:44.720 --> 00:19:48.200
of a consulting role. This was in the before times,

342
00:19:48.240 --> 00:19:51.039
before COVID, so we were traveling to the client sites.

343
00:19:51.519 --> 00:19:54.200
For those sort of roles. It was typically like a

344
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Monday through Thursday every week, staying at hotels and traveling

345
00:19:58.160 --> 00:20:02.680
to the client and be kind of their their advisor

346
00:20:02.799 --> 00:20:07.880
and consultant, which was I think a really great experience

347
00:20:08.480 --> 00:20:13.759
both on the hey, developing those more higher level strategic,

348
00:20:14.200 --> 00:20:18.839
you know, consulting skills as well as diving deeper into

349
00:20:18.920 --> 00:20:22.920
the life sciences and healthcare industry.

350
00:20:24.720 --> 00:20:27.960
Key takeaway would you say, so.

351
00:20:30.039 --> 00:20:32.960
There there's a there's a lot of takeaways from that.

352
00:20:34.599 --> 00:20:38.839
One is just how valuable clients are and how valuable

353
00:20:39.319 --> 00:20:43.960
their time is, especially when you know you're you're traveling

354
00:20:44.039 --> 00:20:46.839
to be there on site and you you know how

355
00:20:48.039 --> 00:20:51.039
how much you're you know they value your time for

356
00:20:51.160 --> 00:20:53.920
being there and making the most out of every single

357
00:20:54.119 --> 00:20:56.440
hour you're there. I think that was that was a

358
00:20:56.519 --> 00:20:59.359
big party for me to to make sure that you know,

359
00:20:59.720 --> 00:21:03.079
when I'm there and when I'm present, that the client's

360
00:21:03.200 --> 00:21:08.599
needs were coming first. So when I was at at

361
00:21:08.680 --> 00:21:11.680
Merkel for my first job, there were some client presentations

362
00:21:11.720 --> 00:21:14.680
and client facing sides of that role, but nothing like

363
00:21:14.759 --> 00:21:17.279
when you're when you're a consultant at a place at center.

364
00:21:17.599 --> 00:21:20.680
So there you're you're sitting with them every day, you

365
00:21:20.759 --> 00:21:23.920
get to know them, but you want to really show

366
00:21:24.000 --> 00:21:27.839
that value and you know, keep bringing additional business to

367
00:21:28.000 --> 00:21:30.960
your to your firm and and your business right by

368
00:21:31.039 --> 00:21:34.880
developing those relationships and giving everything that you got and

369
00:21:34.880 --> 00:21:37.599
giving the highest quality, the highest quality work for them.

370
00:21:38.200 --> 00:21:40.200
And the clients were life science clients.

371
00:21:40.720 --> 00:21:44.920
Mostly, Yeah, so pharmaceutical clients. So those were my first

372
00:21:45.160 --> 00:21:49.599
pharmaceutical clients, you know, some big farmer names. We we

373
00:21:49.680 --> 00:21:53.160
don't typically say on the consulting side who we work for,

374
00:21:54.880 --> 00:21:57.799
like I for work later, But when you're on the

375
00:21:57.839 --> 00:22:00.759
consulting side, let's say I. I had some clients that

376
00:22:00.839 --> 00:22:06.200
were on a similar, similar size, similar competitors to that,

377
00:22:07.480 --> 00:22:11.240
and that was my first first step into those And

378
00:22:12.000 --> 00:22:14.839
you know, besides the skills that we mentioned of developing

379
00:22:15.279 --> 00:22:19.680
and really appreciating the client's time, I started to realize

380
00:22:19.759 --> 00:22:25.119
that healthcare and life sciences were were truly important to me.

381
00:22:26.079 --> 00:22:29.640
In other industries that I worked in, sometimes I would

382
00:22:29.680 --> 00:22:33.759
have this complex of like, like whym why am I

383
00:22:33.920 --> 00:22:37.480
doing this? And different people have different feelings towards different industries.

384
00:22:38.759 --> 00:22:42.960
For me, you know, when I can see the results

385
00:22:43.000 --> 00:22:48.240
and the impact of bringing therapies or medicines to patients

386
00:22:48.279 --> 00:22:50.279
that can really change their lives and make them healthier,

387
00:22:51.559 --> 00:22:53.680
that made me feel a lot, you know, a lot

388
00:22:53.759 --> 00:22:56.079
more proud and made me feel better about myself than

389
00:22:56.519 --> 00:23:00.119
the other industries where there's nothing wrong with them. But

390
00:23:01.119 --> 00:23:03.559
at the end of the day, if you get someone

391
00:23:03.640 --> 00:23:06.759
to buy one company's car over another, or get them

392
00:23:06.880 --> 00:23:11.440
to get an additional credit card, there's nothing wrong with that.

393
00:23:11.640 --> 00:23:16.759
I just didn't feel the connection that the personal satisfaction

394
00:23:16.960 --> 00:23:20.440
that I did when I started to see, you know,

395
00:23:20.680 --> 00:23:22.839
what we can do on the the like sciences and

396
00:23:22.880 --> 00:23:27.759
healthcare side and make people healthier and live longer. And

397
00:23:28.519 --> 00:23:34.359
I do realize that ye pharmaceutical companies in particular don't

398
00:23:34.440 --> 00:23:38.640
have the best reputations among certain industries, so not everyone

399
00:23:38.720 --> 00:23:39.640
will feel that way.

400
00:23:40.799 --> 00:23:43.960
Well to that point, you wanted to market associate director

401
00:23:44.079 --> 00:23:49.400
and it's this wasn't on your Bridge business card Digital marketing, channel, engagement, analytics,

402
00:23:49.559 --> 00:23:53.240
strategy and execution. That's a mouthful. Now I guess as

403
00:23:53.279 --> 00:23:54.799
to what that is, but I need you to explain it.

404
00:23:55.559 --> 00:23:59.799
That is a mouthful, and I think the only reason

405
00:23:59.839 --> 00:24:02.319
for that title is so it's easier to be found

406
00:24:02.359 --> 00:24:06.920
on my job postings. That was not that was what

407
00:24:07.039 --> 00:24:10.079
we used. I'm pretty sure on my first call the

408
00:24:10.160 --> 00:24:12.559
recruiter said the exact same thing that you said. It's

409
00:24:12.599 --> 00:24:17.720
a mouthful, So to make it simpler. What we actually

410
00:24:17.799 --> 00:24:20.359
called the role, it was called architect, right, so it

411
00:24:20.480 --> 00:24:24.559
makes sense. So we were the architect essentially at MERC.

412
00:24:25.640 --> 00:24:30.880
Every major brand has someone who's an architect of the

413
00:24:31.000 --> 00:24:33.640
marketing plan. So we use the word architect because we

414
00:24:33.799 --> 00:24:37.920
would create blueprints, create the strategy, so there would be

415
00:24:38.440 --> 00:24:44.160
one marketing person who would own the actual strategy and

416
00:24:44.319 --> 00:24:49.759
execution of the marketing. So we would deal with the

417
00:24:50.680 --> 00:24:54.000
the how we target different whether it's either on the

418
00:24:54.319 --> 00:24:58.079
physician side or healthcare provider side, or on the patient side.

419
00:24:58.160 --> 00:25:02.000
So so we did both, so we'd target on the

420
00:25:02.559 --> 00:25:05.680
physicians side, we target on the patient side. We would

421
00:25:05.680 --> 00:25:09.680
decide who would get which sort of marketing materials and

422
00:25:10.000 --> 00:25:12.200
when they would get them, and what we'd want to

423
00:25:13.200 --> 00:25:18.160
test for those. So a big thing on the marketing

424
00:25:18.240 --> 00:25:22.599
side for those is the testing and seeing what works.

425
00:25:22.680 --> 00:25:26.519
So you know, if you have different emails to talk

426
00:25:26.559 --> 00:25:30.720
about let's say, you know, efficacy or dosing, does it

427
00:25:30.880 --> 00:25:34.720
matter for different individuals if they see efficacy VERSU and

428
00:25:34.759 --> 00:25:37.720
then dosing or the other way around, right, So that's

429
00:25:37.759 --> 00:25:41.519
something that that we would test and different maybe different physicians,

430
00:25:42.279 --> 00:25:45.319
different types of physicians, whether they were more experienced or

431
00:25:45.400 --> 00:25:50.000
less experienced or in one state or another, it might

432
00:25:50.039 --> 00:25:52.400
actually be more effective to do one versus the other,

433
00:25:52.759 --> 00:25:57.319
or send them Some people would be better with email

434
00:25:57.680 --> 00:26:01.000
or some social media or it's or banner ads, you know.

435
00:26:01.079 --> 00:26:03.759
So there's there's different things I would work for different individuals.

436
00:26:04.519 --> 00:26:06.680
So it was like kind of a constant test and

437
00:26:06.839 --> 00:26:10.480
learn process, and you know that, I feel like is

438
00:26:11.039 --> 00:26:15.400
probably the most important part of the job of the

439
00:26:15.519 --> 00:26:22.559
architect that I had at at Mark was testing, learning, readjusting,

440
00:26:23.599 --> 00:26:27.759
because you know, you can put together any blueprint, right,

441
00:26:27.839 --> 00:26:30.960
any plan for when you want to roll out different

442
00:26:31.039 --> 00:26:34.480
marketing materials, but you never really know until you.

443
00:26:34.480 --> 00:26:38.680
Can test it and you're measuring that carefully, Yes.

444
00:26:38.839 --> 00:26:44.640
Measuring that very carefully. I can give one example of

445
00:26:46.440 --> 00:26:48.599
this is something that I'm actually pretty proud of. There's

446
00:26:49.119 --> 00:26:55.079
Mark had an insomnia medication, has an issumni medication called Balsamra, And.

447
00:26:55.799 --> 00:26:57.079
This is one where.

448
00:26:59.440 --> 00:27:02.039
The year that I came in, let's just say the

449
00:27:02.519 --> 00:27:06.440
marketing budget was lower than the year before that, right,

450
00:27:06.519 --> 00:27:09.079
so we had to had to figure out with a

451
00:27:09.200 --> 00:27:13.319
lower budget, how do we how do we still drive

452
00:27:13.519 --> 00:27:15.960
results from it? And the way that I did that

453
00:27:16.359 --> 00:27:20.599
was constantly testing and learning, and I kept kept like

454
00:27:20.640 --> 00:27:22.640
a PowerPoint deck of all the tests that we did

455
00:27:23.119 --> 00:27:25.440
and see like what worked and what didn't work. Even

456
00:27:25.559 --> 00:27:28.279
when something was like we tested two different subject lines

457
00:27:28.279 --> 00:27:31.720
and they weren't significant, I would keep that and say, okay,

458
00:27:31.920 --> 00:27:35.759
we can learn from this and this didn't matter. Twelve

459
00:27:35.880 --> 00:27:38.920
months after I did that, we were able to show

460
00:27:38.920 --> 00:27:43.119
that we actually grew the the art, like the scripts, right,

461
00:27:43.200 --> 00:27:47.200
the total scripts for that medication by thirty five percent

462
00:27:47.359 --> 00:27:51.079
year over year. So I was proud that I was

463
00:27:51.119 --> 00:27:55.200
able to take a marketing budget for a brand that

464
00:27:56.200 --> 00:28:01.880
we know is very marketing sensitive. So like we can

465
00:28:02.000 --> 00:28:04.880
tell from our our modeling, like when you market it,

466
00:28:05.519 --> 00:28:07.119
you know, it does better. When you don't market it,

467
00:28:07.200 --> 00:28:10.240
it doesn't do as well. So we kind of expected

468
00:28:10.319 --> 00:28:13.799
if you have a you know, X less percent marketing

469
00:28:13.839 --> 00:28:17.759
budget and that was a significant x less percent, that

470
00:28:17.920 --> 00:28:21.400
the total scripts would go down and our team was

471
00:28:21.400 --> 00:28:24.720
able to drive it higher. And I can't take full

472
00:28:24.839 --> 00:28:27.559
credit for for that, but I do think that the

473
00:28:28.519 --> 00:28:31.319
the regular testing and adjusting that we did to kind

474
00:28:31.319 --> 00:28:34.039
of optimize every little thing that we can do was

475
00:28:34.079 --> 00:28:36.119
it was a big factor in that. All.

476
00:28:36.160 --> 00:28:38.599
Right, then you may be missing a company what was

477
00:28:38.599 --> 00:28:40.000
a Digitous Health next.

478
00:28:41.079 --> 00:28:44.000
Yeah, so digit Us Health. Yeah, it's an agency under

479
00:28:44.200 --> 00:28:47.359
Poles Group. So pobless is like a key Okay, yep.

480
00:28:47.839 --> 00:28:50.519
Goobless is like owns a bunch of agencies and digit

481
00:28:50.640 --> 00:28:52.160
Us Health is one of them. Yeah.

482
00:28:53.119 --> 00:28:57.160
And this was an executive role vp uh director data

483
00:28:57.200 --> 00:29:02.119
analytics more measuring, more using math, more, reading data and

484
00:29:02.200 --> 00:29:03.000
making decisions.

485
00:29:04.640 --> 00:29:07.960
Yeah. So it was really like a like a reporting

486
00:29:08.039 --> 00:29:11.559
team again that was still on the pharma side, uh,

487
00:29:12.000 --> 00:29:17.920
similar to Accenture, similar sorts of former companies as as

488
00:29:18.000 --> 00:29:21.359
marked that that level scale, but it was still kind

489
00:29:21.359 --> 00:29:24.680
of like a like an advisory role. That that position

490
00:29:24.759 --> 00:29:27.960
I took because I wanted to to start to lead

491
00:29:28.039 --> 00:29:28.880
my own teams.

492
00:29:30.200 --> 00:29:35.839
And I don't know, that's a big New York agency, right, Yes, yeah, yep.

493
00:29:35.720 --> 00:29:37.640
So digit Us is a big agency in New York.

494
00:29:37.759 --> 00:29:42.039
There is the regular Digitas and then there's Digitas Health,

495
00:29:42.359 --> 00:29:45.279
which does specifically the life sciences.

496
00:29:45.359 --> 00:29:46.359
So that's the one that I was in.

497
00:29:46.680 --> 00:29:49.160
But yeah, they share the same building in New York,

498
00:29:49.480 --> 00:29:52.759
and we had an office in Philadelphia as well, people

499
00:29:53.079 --> 00:29:55.839
throughout the country. But yeah, they're they're they're big in

500
00:29:56.519 --> 00:29:58.200
in New York and I think they are also in

501
00:29:58.279 --> 00:29:58.960
Boston as well.

502
00:29:59.240 --> 00:30:03.400
They are because we talked about that. When did you

503
00:30:03.519 --> 00:30:07.599
decide you wanted to run an agency? And tell us

504
00:30:07.640 --> 00:30:09.759
what was behind the decision of joining WSI.

505
00:30:10.480 --> 00:30:16.079
Yeah, Actually, probably the biggest factor in my mind set

506
00:30:16.200 --> 00:30:22.000
shift was thinking about how AI was impacting marketing, impacting

507
00:30:22.079 --> 00:30:25.079
what we were doing, and trying to get ahead of

508
00:30:25.519 --> 00:30:29.519
ahead of the curve. So if you think about how

509
00:30:29.759 --> 00:30:33.920
fast it has changed things, it's actually pretty crazy, right.

510
00:30:34.079 --> 00:30:36.960
So I it was just about a year ago, a

511
00:30:37.000 --> 00:30:40.000
little bit less than a year ago where I stepped

512
00:30:40.000 --> 00:30:45.319
aside from Digitus Health and you know, started my own

513
00:30:45.599 --> 00:30:51.200
agency under the WSI brand name. And around that time,

514
00:30:51.440 --> 00:30:56.759
I believe there was maybe one or two undergraduate programs

515
00:30:56.799 --> 00:30:59.759
in the country that had like a bachelor's in a

516
00:31:00.400 --> 00:31:04.960
related right. So just tout in perspective how new it is.

517
00:31:05.960 --> 00:31:08.880
There was virtually no one in the workforce who had

518
00:31:08.920 --> 00:31:14.559
an education that would qualify them to do AI. But

519
00:31:14.599 --> 00:31:17.200
at the same time it was rapidly developing. Everyone was

520
00:31:17.319 --> 00:31:20.200
using chat, GPT. At that point you hear about all

521
00:31:20.240 --> 00:31:23.400
these uh these tools that are popping up and air

522
00:31:23.519 --> 00:31:28.200
generated websites and receptionists and how AA agents are going

523
00:31:28.240 --> 00:31:31.200
to take over for everything. So it was a very

524
00:31:31.319 --> 00:31:35.400
very rapidly developing thing that there there wasn't so much

525
00:31:35.680 --> 00:31:41.400
education on There wasn't so much, you know, a formal

526
00:31:41.759 --> 00:31:44.720
job experience that people had, but you kind of needed

527
00:31:44.759 --> 00:31:49.400
to have it right. So so working under the w

528
00:31:49.640 --> 00:31:53.799
s I brand name was a decision I made very

529
00:31:53.920 --> 00:31:58.559
heavily leaning into Okay, I think that AI is going

530
00:31:58.599 --> 00:32:02.039
to change marketing. I think is going to change businesses.

531
00:32:02.720 --> 00:32:07.119
So I would like to get as many resources as

532
00:32:07.200 --> 00:32:10.920
possible that don't really exist anywhere else.

533
00:32:14.160 --> 00:32:17.319
Who are your target clients? Actually? You know what, let

534
00:32:17.359 --> 00:32:19.640
me pause that question. Let's take our second commercial so

535
00:32:19.680 --> 00:32:21.880
we don't get interrupted again. We'll be back in about

536
00:32:21.920 --> 00:32:23.400
one more minute with Jacob Zemmon.

537
00:32:27.319 --> 00:32:31.200
You're listening to Winning Business Radio with Kevin Helenet on

538
00:32:31.519 --> 00:32:35.279
W four CY Radio. That's W four cy dot com.

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Don't go away. More helpful information is coming right up

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564
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And Now back to Winning Business Radio with Kevin Helenan

565
00:34:00.079 --> 00:34:03.680
sending exciting topics and expert guests with one goal in

566
00:34:03.839 --> 00:34:07.279
mind to help you succeed in business. Here once again

567
00:34:07.640 --> 00:34:08.679
is Kevin Allen Att.

568
00:34:16.440 --> 00:34:20.239
We're back with Jacob Zemon. He runs a digital marketing

569
00:34:20.320 --> 00:34:25.800
agency with a focus on effectiveness, results driven in AI.

570
00:34:26.519 --> 00:34:28.480
Who are your target clients?

571
00:34:30.159 --> 00:34:34.000
Yeah, so let's start with the healthcare industry. Right. So,

572
00:34:34.119 --> 00:34:37.280
as I mentioned before this this you know, this evolution

573
00:34:37.360 --> 00:34:40.639
of getting you know, sharper and sharper about understanding what

574
00:34:40.800 --> 00:34:44.159
you want. I realized that the healthcare industry is kind

575
00:34:44.159 --> 00:34:47.119
of where or my passion is, and I'm kind of

576
00:34:47.199 --> 00:34:51.840
on a mission to help these healthcare practices grow. So

577
00:34:51.960 --> 00:34:55.760
that that's the main area. And we're talking about the

578
00:34:56.039 --> 00:35:02.199
small businesses, right, your health and wellness practices clinics usually

579
00:35:02.239 --> 00:35:05.960
in the the one to twenty million dollar yearly revenue

580
00:35:06.039 --> 00:35:10.440
sort of range. So people who are not my targets

581
00:35:10.440 --> 00:35:13.559
are people who like work in hospital networks. Right, So

582
00:35:13.639 --> 00:35:16.400
that is a very much different beast. Uh, that's not

583
00:35:16.519 --> 00:35:21.280
what we do. But those the brick in mortar, your

584
00:35:21.360 --> 00:35:27.440
local practices, you know, some of them are being you know,

585
00:35:27.679 --> 00:35:30.119
be included in larger hospital networks, and some of them

586
00:35:30.159 --> 00:35:33.599
are kind of staying independent. So those more independent ones,

587
00:35:34.880 --> 00:35:40.320
more specifically, especially in the like the rehabilitation or movements

588
00:35:40.360 --> 00:35:46.800
sort of medicine groups, your PTO, ts chiropractors, sports medicine.

589
00:35:47.079 --> 00:35:52.719
You know, things in those areas are the best sort

590
00:35:52.760 --> 00:35:55.400
of you know, fit for for our experience and.

591
00:35:55.440 --> 00:35:57.880
What we do, and what are some of the problems

592
00:35:57.920 --> 00:35:58.920
that you're solving for them.

593
00:36:01.079 --> 00:36:07.880
So there's quite a few. One common thing that I

594
00:36:08.039 --> 00:36:13.239
see happens with these these local practices is they start

595
00:36:13.320 --> 00:36:19.599
off in one way, right with on a small scale,

596
00:36:19.679 --> 00:36:23.760
with getting referrals and word of mouth and maybe getting

597
00:36:23.840 --> 00:36:27.800
some referrals, meaning from both from other doctors or from

598
00:36:28.039 --> 00:36:31.760
past patients. And they kind of grow a little bit

599
00:36:31.920 --> 00:36:34.400
and you know, they add a system here, they build

600
00:36:34.400 --> 00:36:39.480
a website there, but things really aren't aren't connected in

601
00:36:39.599 --> 00:36:43.199
a certain way. And then as the practice owners get

602
00:36:43.239 --> 00:36:45.440
a little bit older and their business grows a little bit,

603
00:36:46.559 --> 00:36:49.280
a lot of them feel like they might stall out

604
00:36:49.440 --> 00:36:53.360
or they don't know how to remove themselves from the

605
00:36:53.480 --> 00:37:01.079
daily practice. So the disconnected systems that in consistant leads

606
00:37:01.159 --> 00:37:05.000
for new patients, and then the owners feeling like they

607
00:37:05.079 --> 00:37:08.119
have to be the one providing a lot of the

608
00:37:08.840 --> 00:37:13.000
service as they're twenty thirty years into the practice, rather

609
00:37:13.119 --> 00:37:16.719
than being able to step away a little bit and

610
00:37:16.800 --> 00:37:22.119
more manage the business as they hire new healthcare. Yeah,

611
00:37:22.480 --> 00:37:24.440
practice practitioners.

612
00:37:25.440 --> 00:37:28.480
So which gets into the book is your healthcare practice stuck?

613
00:37:28.599 --> 00:37:31.480
And I love the subtitle the care Blueprint that health

614
00:37:31.519 --> 00:37:34.719
and wellness owners used used to grow their practices by

615
00:37:34.760 --> 00:37:38.079
twenty five to fifty without becoming a full time marketer.

616
00:37:39.280 --> 00:37:46.760
A little bit about the structure interstate it's launching now, Yep,

617
00:37:48.199 --> 00:37:49.519
why do you decide to write the book?

618
00:37:51.079 --> 00:37:54.280
So I decided to write the book, I said, to

619
00:37:54.440 --> 00:37:59.559
kind of help these specific businesses get some clarity and grow.

620
00:38:00.119 --> 00:38:03.960
So a lot of the time they might feel that

621
00:38:04.159 --> 00:38:09.280
there's something missing, but they don't know the right steps

622
00:38:09.679 --> 00:38:14.320
to take. There's common problems that a lot of these

623
00:38:15.320 --> 00:38:19.239
healthcare practices kind of face, but a lot of them

624
00:38:19.360 --> 00:38:23.199
are also can be a little bit lonely there. They

625
00:38:23.280 --> 00:38:27.679
don't know what other people are experiencing, so it's a

626
00:38:27.760 --> 00:38:32.239
it's a very difficult space in that way. So from

627
00:38:32.320 --> 00:38:35.559
everything that I've seen from from working with them, I

628
00:38:35.719 --> 00:38:38.400
kind of start to hear a lot of the same

629
00:38:38.480 --> 00:38:42.559
issues come up again and again, but they, you know,

630
00:38:42.639 --> 00:38:45.039
they're not realizing that other people are having these issues.

631
00:38:46.320 --> 00:38:49.559
So that that first main step is bringing bringing the

632
00:38:49.679 --> 00:38:55.840
clarity and understanding to what could be possible, and then

633
00:38:56.320 --> 00:39:00.000
On the other side of that is, as we just discussed,

634
00:39:00.159 --> 00:39:04.559
marketing and AI is also developing rapidly, so trying to

635
00:39:05.079 --> 00:39:08.199
keep it it modern and bring a modern perspective on

636
00:39:08.840 --> 00:39:12.760
you know, all these new terminologies and and these new strategies,

637
00:39:12.840 --> 00:39:14.719
and like what do they need to focus on and

638
00:39:14.800 --> 00:39:16.000
what do they not need to focus on?

639
00:39:17.119 --> 00:39:19.599
So you talk about the health and wellness and marketing trap,

640
00:39:19.719 --> 00:39:21.039
what have you observed.

641
00:39:22.159 --> 00:39:26.760
Mm hmm the health and wellness marketing traps? So that

642
00:39:27.039 --> 00:39:30.400
is that has a lot to do with these these

643
00:39:30.480 --> 00:39:37.679
disconnected systems and relying on referrals, so and not knowing

644
00:39:37.840 --> 00:39:41.039
quite the best way to target and focus their their

645
00:39:41.079 --> 00:39:41.920
marketing strategy.

646
00:39:42.920 --> 00:39:45.079
Again realizing where their patients are coming from.

647
00:39:45.159 --> 00:39:48.280
Probably yeah, not not really where they're realizing where their

648
00:39:48.320 --> 00:39:52.880
patients are coming from, but also not even really realizing

649
00:39:53.039 --> 00:39:57.000
who should best own which part of the process. So

650
00:39:58.079 --> 00:40:01.840
with marketing, there is you know, you know, attracting leads,

651
00:40:02.039 --> 00:40:06.039
there's you know, educating them, there's converting them, there's follow up.

652
00:40:06.960 --> 00:40:09.119
And one thing I've seen with these health and wellness

653
00:40:09.159 --> 00:40:12.599
practices is that a lot of times these these systems

654
00:40:12.639 --> 00:40:16.800
are kind of disconnected. So they might have built a

655
00:40:16.880 --> 00:40:21.840
website with you know, one website developer a few years ago,

656
00:40:22.159 --> 00:40:24.480
and that person still kind of sits and owns it.

657
00:40:24.920 --> 00:40:28.360
When they hire an agency to do their search engine optimization,

658
00:40:28.440 --> 00:40:32.320
their CEO and then maybe they have uh an in

659
00:40:32.440 --> 00:40:35.119
turn or office staff do some posts on social media,

660
00:40:36.159 --> 00:40:38.159
and then they get a CRM system, which is the

661
00:40:39.119 --> 00:40:41.440
relationship system where you do like emails and texts to

662
00:40:41.519 --> 00:40:45.039
patients and collect their data. They have that with with

663
00:40:45.159 --> 00:40:47.840
someone else completely, so they end up and this is

664
00:40:47.920 --> 00:40:49.880
more of like an organic way that they grow from

665
00:40:50.079 --> 00:40:54.960
like small business, from referrals to adding things to realizing

666
00:40:55.000 --> 00:40:58.960
that all these different aspects that should be connected should

667
00:40:58.960 --> 00:41:01.199
be giving the same brand and messaging are in like

668
00:41:01.280 --> 00:41:05.519
four or five different places. And I see a lot

669
00:41:05.559 --> 00:41:08.599
of websites where they have a blog section, but their

670
00:41:08.639 --> 00:41:13.079
blogs are not posted regularly, or living with their Facebook profiles,

671
00:41:13.239 --> 00:41:16.360
or they do some TikTok videos three years ago they

672
00:41:16.440 --> 00:41:19.079
try to do and then the TikTok videos just kind

673
00:41:19.079 --> 00:41:22.840
of stop. And you know, with one thing that we

674
00:41:22.960 --> 00:41:28.079
talk about is a big thing in healthcare. It's big

675
00:41:28.159 --> 00:41:31.639
in all industries, but especially in healthcare is trust and

676
00:41:31.840 --> 00:41:36.719
building building that trust. So it's not just about generating

677
00:41:36.760 --> 00:41:41.880
attention or capturing that attention. It's also about the right

678
00:41:41.920 --> 00:41:45.840
attention and building trust. So some of these things I

679
00:41:45.920 --> 00:41:49.960
see that they do actually don't really benefit or help

680
00:41:50.079 --> 00:41:55.199
trust either. So when they're they're looking at social media,

681
00:41:55.320 --> 00:41:59.639
and you know, when you're using social media content, there's

682
00:41:59.639 --> 00:42:04.800
a way to be interesting without being too overly humorous, right,

683
00:42:05.000 --> 00:42:08.440
So I think finding that balance for healthcare practice is

684
00:42:08.840 --> 00:42:12.920
really important, really to say that, you know, for marketing,

685
00:42:13.079 --> 00:42:15.119
one of the big roles is don't be boring. So

686
00:42:15.199 --> 00:42:18.239
you don't want to be boring, but don't be boring

687
00:42:18.280 --> 00:42:21.000
doesn't mean that you have to be you know, you

688
00:42:21.119 --> 00:42:25.280
have to be overly humous humorous either, right. Yeah, So

689
00:42:25.440 --> 00:42:29.719
something that's that's not boring I talked about is showing

690
00:42:30.239 --> 00:42:34.280
behind the scenes videos of actual work in your in

691
00:42:34.360 --> 00:42:37.119
your office, in your practice, seeing showing people like what

692
00:42:37.199 --> 00:42:41.920
it actually looks like, doing short informational videos or educational

693
00:42:42.000 --> 00:42:43.840
things and like, oh I didn't realize that, you know.

694
00:42:44.519 --> 00:42:48.599
So there's there are ways to elevate your professional brand

695
00:42:48.679 --> 00:42:52.039
and your practice brand while being interesting and collecting the

696
00:42:52.119 --> 00:42:57.440
right the right attention. Whereas that level of you know,

697
00:42:58.320 --> 00:43:02.360
social media content might be difficult if it's you know

698
00:43:02.920 --> 00:43:06.039
on your your office manager or your junior physician to

699
00:43:06.320 --> 00:43:07.920
kind of do it in their offers, but I'll just

700
00:43:07.960 --> 00:43:11.320
post something on Facebook, right, So there's there's a big

701
00:43:11.400 --> 00:43:14.840
disconnect from what I see between what a lot of

702
00:43:14.960 --> 00:43:18.239
practices are doing and what we see is what are

703
00:43:18.519 --> 00:43:19.760
considered best practices.

704
00:43:20.559 --> 00:43:24.880
What's the care strategy blueprint? Clarify, Attract, realize, and expand

705
00:43:24.920 --> 00:43:25.519
Can you explain that?

706
00:43:26.239 --> 00:43:30.000
Yep? So those are the four steps in the process

707
00:43:30.119 --> 00:43:33.360
that I like to take when I'm working with a

708
00:43:33.480 --> 00:43:38.480
healthcare business. So Clarify means lead with strategy, Attract means

709
00:43:38.719 --> 00:43:43.199
attracting your patients. Realizing means you're realizing patients converting them

710
00:43:43.360 --> 00:43:46.599
to be your your actual patients. And then expanding is

711
00:43:46.760 --> 00:43:50.079
expanding your business. And you know, using the tools you

712
00:43:50.159 --> 00:43:54.320
need to finally grow. So these are in order for

713
00:43:54.440 --> 00:43:57.679
a reason. So we always lead with strategy first. So

714
00:43:58.280 --> 00:44:01.159
with clarity, we want to have clarity on what your

715
00:44:01.239 --> 00:44:05.760
business goals are, who your target clients are, what are

716
00:44:06.159 --> 00:44:08.320
you know, what tech do you have, what teams do

717
00:44:08.400 --> 00:44:12.239
you have, what's your brand voice and positioning right, and

718
00:44:12.360 --> 00:44:15.119
what's your twelve month plan? What's your twelve month goals?

719
00:44:16.000 --> 00:44:20.480
A lot of that stuff is really difficult to prioritize

720
00:44:20.519 --> 00:44:23.159
when you're trying to manage marketing on your own, so

721
00:44:23.320 --> 00:44:27.360
leading with strategy is super important. A tract is the

722
00:44:27.639 --> 00:44:32.360
next stage where we're we're generating the leads, generating the

723
00:44:32.920 --> 00:44:36.599
new prospects for patients for them. So there's lots of

724
00:44:36.639 --> 00:44:39.880
ways that you can do it and organize the book

725
00:44:39.960 --> 00:44:43.199
this way, but the way we organize the tactics in

726
00:44:43.280 --> 00:44:45.320
these strategies are maybe a little bit different than what

727
00:44:45.440 --> 00:44:48.039
other people do. So under a track we talk about

728
00:44:48.599 --> 00:44:51.079
SEO and GEO and things like that. We talk about

729
00:44:51.280 --> 00:44:55.159
social media and building trust. All these things are ways

730
00:44:55.199 --> 00:44:58.760
where you can kind of get people's attention and build

731
00:44:58.760 --> 00:45:00.880
trust and get them to know about your brand before

732
00:45:00.960 --> 00:45:05.559
they become patients. So on the realized part of the

733
00:45:05.639 --> 00:45:09.199
patient journey, that's where we talk about your website and

734
00:45:09.320 --> 00:45:12.480
your communication systems like email and texts and things like that.

735
00:45:14.000 --> 00:45:17.360
So getting the attention first and then moving to your website,

736
00:45:17.360 --> 00:45:21.679
because typically people will hear about your brand. You get attention,

737
00:45:21.920 --> 00:45:24.519
you generate those leads, and then they come to your website,

738
00:45:24.800 --> 00:45:26.760
and then we want to converting websites, and then when

739
00:45:26.760 --> 00:45:30.039
they convert we want to make sure that you're communicating

740
00:45:30.079 --> 00:45:33.639
with them and you know, saying the right messages, automating

741
00:45:33.679 --> 00:45:39.400
messages on texts and emails, and even really bringing back

742
00:45:39.639 --> 00:45:42.800
old patients and re engaging old patients. So that's another

743
00:45:42.880 --> 00:45:46.480
thing that we do with the realize and then expand

744
00:45:46.840 --> 00:45:50.320
is the next step where there's a couple of components

745
00:45:50.440 --> 00:45:54.360
of that. One is with the AI that we talked about,

746
00:45:54.480 --> 00:45:57.400
So using AI tools and A systems to really make

747
00:45:57.440 --> 00:46:02.960
things more efficient, grow your practice, and using those those

748
00:46:03.079 --> 00:46:06.400
tests and learn strategies that I mentioned earlier that I

749
00:46:06.519 --> 00:46:09.440
learned earlier in my career can be really effective. So

750
00:46:10.519 --> 00:46:13.880
regularly testing and learning to to really optimize things. So

751
00:46:14.039 --> 00:46:17.679
make things efficient with AI, optimize things, grow the practice,

752
00:46:17.960 --> 00:46:21.840
revalue your reevaluate your strategy. That's where you start to expand.

753
00:46:22.679 --> 00:46:25.679
All right, one of my last questions is why should

754
00:46:25.960 --> 00:46:28.719
healthcare professionals not be afraid of AI?

755
00:46:29.760 --> 00:46:33.119
Hm hmmm. That's a good question, and I know the

756
00:46:33.320 --> 00:46:37.199
topic of AI can be controversial. What I will say

757
00:46:37.480 --> 00:46:42.320
is there's two extremes on the AI debate, which I

758
00:46:42.440 --> 00:46:45.960
don't think either are are fully accurate. There's ones that

759
00:46:46.360 --> 00:46:48.239
think that AI is a is a magic bull, it's

760
00:46:48.280 --> 00:46:52.000
a to everything, it's the great thing that's ever happened.

761
00:46:52.000 --> 00:46:54.119
And then some people are scared of it, like you mentioned,

762
00:46:54.199 --> 00:46:56.840
are afraid of it. Where that's going to impact them?

763
00:46:57.559 --> 00:47:04.000
I think responsible understanding AI tools and responsible AI use

764
00:47:04.360 --> 00:47:07.559
is going to be where you see the most successful

765
00:47:07.599 --> 00:47:10.079
businesses in the next three to five years. So what

766
00:47:10.159 --> 00:47:14.599
does that mean. That means understanding how AI tools can

767
00:47:14.760 --> 00:47:18.639
can help them and where not to. So, like we

768
00:47:18.719 --> 00:47:22.920
talked about making things more efficient and finding a fit

769
00:47:23.039 --> 00:47:26.559
for your practice, you can use AI in a way

770
00:47:26.639 --> 00:47:32.039
where it saves your team time on emails and communications

771
00:47:32.119 --> 00:47:36.199
and phone calls. You can use it to make your

772
00:47:36.280 --> 00:47:38.480
marketing better. There are ways to not use AI. So

773
00:47:39.079 --> 00:47:42.639
there are ways where people create AI generated content AI

774
00:47:42.760 --> 00:47:46.760
slop that can be hurtful. There are ways that people

775
00:47:46.760 --> 00:47:49.760
can ask for advice for AI that's not backed by

776
00:47:49.880 --> 00:47:53.239
the science and where it hallucinates that can be hurtful.

777
00:47:54.280 --> 00:47:56.639
There are ways where people where the AI can can

778
00:47:56.719 --> 00:47:59.639
take jobs. Those are things that people are are afraid of.

779
00:48:00.760 --> 00:48:03.920
Or compliance related, you know, hippah.

780
00:48:03.119 --> 00:48:06.440
Compliance related, hip or related. So those are all like

781
00:48:06.840 --> 00:48:11.360
legitimate concerns, but at the same time, having a strong

782
00:48:11.679 --> 00:48:15.679
strategy for AI and knowing how to use it correctly

783
00:48:15.840 --> 00:48:21.519
and you know, adopting it in a responsible, compliant and

784
00:48:21.679 --> 00:48:24.880
an efficient way that's good for your brand and good

785
00:48:24.960 --> 00:48:29.360
for your your you know, patients and and and everything

786
00:48:29.440 --> 00:48:33.000
like that. You know, we hear some some stories where

787
00:48:33.679 --> 00:48:36.320
the patients actually start to appreciate some of the AI

788
00:48:36.440 --> 00:48:38.480
you said that they sort of see because it makes

789
00:48:38.599 --> 00:48:40.519
their experience better as well.

790
00:48:41.400 --> 00:48:44.679
All right, last question, who in the viewing and listening

791
00:48:44.760 --> 00:48:47.320
audiences should reach out to you and why?

792
00:48:48.679 --> 00:48:52.760
Yeah, So, if you run a healthcare practice, a local

793
00:48:52.840 --> 00:48:56.840
healthcare practice, and you feel like you want to get

794
00:48:56.920 --> 00:49:01.599
some direction on your strategy. If you are I'm sure

795
00:49:01.880 --> 00:49:05.599
about what your marketing is doing, or you realize that

796
00:49:05.719 --> 00:49:08.800
your marketing and operations are in many different places and

797
00:49:09.400 --> 00:49:11.440
you want to kind of take a step back from

798
00:49:11.519 --> 00:49:16.400
managing everything yourself, that's a good place to start for Hey,

799
00:49:16.519 --> 00:49:21.599
let's have initial discussion. I'm always happy to meet people,

800
00:49:21.800 --> 00:49:24.719
have a call with them, you know, learn about their business,

801
00:49:24.719 --> 00:49:27.559
and then we mutually decide, hey, does this kind of

802
00:49:27.679 --> 00:49:29.840
make sense to keep the conversation going or not?

803
00:49:30.719 --> 00:49:35.079
And your email addresses Jacob dot semon correct at WSI

804
00:49:35.239 --> 00:49:37.760
World dot com and the r L is.

805
00:49:38.880 --> 00:49:41.800
So it's just my last name group so Z E

806
00:49:42.119 --> 00:49:44.800
M O N group dot WSI world dot com.

807
00:49:45.239 --> 00:49:48.079
Perfect, Jacob. Thank you for being here. I know you're busy.

808
00:49:48.159 --> 00:49:49.199
I really appreciate the time.

809
00:49:49.719 --> 00:49:52.400
Thank you, Kevin, this was lovely. Thank you You're quite.

810
00:49:52.239 --> 00:49:55.760
Welcome, and thanks everybody for watching and listening. Listening, excuse me.

811
00:49:56.079 --> 00:49:58.760
This is a show about business, both successes and challenges.

812
00:49:58.840 --> 00:50:01.760
And if you get can sales, if you've got concerns

813
00:50:01.880 --> 00:50:04.679
wow about the sales effectiveness of your company. If you've

814
00:50:04.679 --> 00:50:07.599
got a team, whether it's even you or larger than you,

815
00:50:08.480 --> 00:50:10.800
and you're in Massachusetts, or you were referred by one

816
00:50:10.840 --> 00:50:12.599
of our clients and you'd want to learn more about

817
00:50:12.599 --> 00:50:16.400
implementing Sandler in your business, contact me. My website is

818
00:50:16.480 --> 00:50:19.960
go dot Sandler dot com, slash KJH or email me

819
00:50:20.000 --> 00:50:23.679
at Kevin dot heleanan at Sandler dot com. Otherwise, visit

820
00:50:23.760 --> 00:50:26.119
a Sandler dot com, visit Sandler dot com and find

821
00:50:26.280 --> 00:50:29.440
a training center that serves your area. We developed sales

822
00:50:29.519 --> 00:50:33.800
teams and individuals into high achievers and sales leaders into

823
00:50:33.880 --> 00:50:36.440
true coaches and mentors. Listen. We're not right for everybody,

824
00:50:36.519 --> 00:50:38.960
but hey, maybe we should have a conversation. Thank you

825
00:50:39.079 --> 00:50:41.719
to producer and engineer one for another job well done.

826
00:50:41.800 --> 00:50:44.559
Thank you one. Be sure to join us next Monday,

827
00:50:44.679 --> 00:50:47.719
July twenty seventh, at four pm Eastern and we'll have

828
00:50:47.760 --> 00:50:50.559
another great conversation. Until then, this is Kevin Hallanan.

829
00:50:53.079 --> 00:50:55.840
You've been listening to Winning Business Radio with your host

830
00:50:55.960 --> 00:50:59.039
Kevin Helenan. If you missed any part of this episode,

831
00:50:59.159 --> 00:51:03.280
The podcast is available on Talk for Podcasting and iHeartRadio.

832
00:51:03.760 --> 00:51:07.480
For more information and questions, go to Winning Business Radio

833
00:51:07.599 --> 00:51:10.639
dot com or check us out on social media. Tune

834
00:51:10.639 --> 00:51:12.719
in again next week and every Monday at four pm

835
00:51:12.760 --> 00:51:16.239
Eastern time to listen live to Winning Business Radio on

836
00:51:16.559 --> 00:51:20.760
W four CY Radio W four cy dot com. Until then,

837
00:51:21.159 --> 00:51:24.719
let's succeed where others have failed and win in business

838
00:51:25.039 --> 00:51:27.800
with Kevin Halenan and Winning Business Radio