Aug. 13, 2024

Scott MacGregor, founder and CEO of SomethingNew LLC and The Outlier Project, author of Standing O!

Scott MacGregor, founder and CEO of SomethingNew LLC and The Outlier Project, author of Standing O!

Scott MacGregor is founder and CEO of staffing company SomethingNew LLC, and The Outlier Project.

He is an entrepreneur at heart: 3x company founder, 4x author, and magazine publisher with many awards and accolades to his credit including a record 8...

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Scott MacGregor is founder and CEO of staffing company SomethingNew LLC, and The Outlier Project.

He is an entrepreneur at heart: 3x company founder, 4x author, and magazine publisher with many awards and accolades to his credit including a record 8 consecutive American Business Awards Winner for Innovation; Best of Staffing Winner; and Net Promoter Score (NPS) of 94.4% (Staffing industry average 28%).

Scott's mindsets are infectious and those around him are lifted up because of his influence.

Winning Business Radio is broadcast live Mondays at 4PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Winning Business Radio is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests, and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements radio show, programs, services, or

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explicitor implied shall be extended to W four CY Radio

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be directed to those show hosts. Thank you for choosing

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W FOURCY Radio.

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Churchill said, those who failed to learn from history are

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condemned to repeat it. Kevin Helenan believes that certainly applies

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to business. Welcome to Winning Business Radio here at W

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four CY Radio. That's W four cy dot com and

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now your host, Kevin Helena.

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Thanks everybody for joining in today. As you heard, I

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am Kevin Hallanan. Welcome back to Winning Business TV and

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Radio on W four c why dot com. We are

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streaming live on talk for the number four TV dot

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com and of course we're on Facebook streaming at at

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Winning Business Radio as well as we're available in podcasts

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after the live show on tons of platforms including you know, YouTube, iHeartRadio, Spotify, Apple,

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pretty much wherever you listen to your favorite podcasts. The

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mission of Winning Business radio and TV, as regular viewers

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and listeners know, is to offer insights and advice to

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help people avoid some of the mistakes of others, right

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to learn the best practices, the how tos, the what toos,

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the what not tos, to be challenged, and I hope

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to be inspired by the successes of others. But you know,

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virtually every successful person that I've ever talked to has

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had some form of failure in their lives and careers. So,

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as I say every week, while we all have to

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get our knees skinned once in a while, I'm driven

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to keep those scrapes from needing major surgery. Let's endeavor

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to learn from history so we don't repeat it today.

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My guest is sorry for the word old friend. It's

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not year old. It's just we're old friends. Scott MacGregor,

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founder and CEO of Something New LLC, and The Outlier

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Layer Project and more you'll hear. Here's his bio. Scott

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McGregor is an entrepreneur at heart. I first met him

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as a forward thinking VP of Sales, then chief Revenue

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officer when he brought me in to train their sales

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team back in twenty eleven. Since then, his list of

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accomplishments is nothing short of impressive. He's a three time

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company founder, a four time author, magazine publisher, has a

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ton of awards and accolades to his credit, like a

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record eight consecutive American Business Awards for Innovation, Best of

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Staffing Winner NET for those of you that know NPS

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net promoter score of ninety four point four percent the

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staffing industry averages twenty eight percent, Winner of Sales, Executive

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of the Year, American Business Awards, Founder Magazine, one hundred

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Top Founders to Follow, contributor to Forbes. By twenty nine,

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he was recruited by a tech startup as chief revenue officer,

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the youngest national account manager in the history of Fortune

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five hundred company Pitney Bos, and I have no doubt

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there are more to come. Scott's a member of the

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Advisory Council Harvard Business Review. He's a LinkedIn Hiring Advisors member,

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is a past chairman of the board for Elevate New York,

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and a member of the Walter Camp Football Foundation. For

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those who follow my show on podcast, you know I'm

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always complimentary where it's warranted, but I never embellish, Okay,

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wink Wick, I really try not to. Having said that, though,

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Scott's what I call one of the good guys. He's

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always been a supporter of mine, always been super helpful.

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If you were to have a cup of coffee with him,

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he'd want to get to know you and understand what

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gets you excited. He truly cares about others, and yet

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he's been a constant high achiever. He was a high

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school football state champion, a high school all star baseball player.

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Earned his undergraduate degree in organizational communications from University of Hartford.

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Has many graduate certificates including marketing strategy, ethic leadership, viral marketing,

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and leading diverse teams and organizations from some of the

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best schools around. He and his wife Meg live in Madison, Connecticut.

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It's a town I know quite well since my brother

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and sisters and I spent considerable time there with our

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cousins who lived there as kids. Very fond memory. You

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may recall that Scott Scott, welcome to the show, Winning

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Business Radio and TV. Appreciate you being.

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Here, Kevin. That was one heck of an introduction my friend.

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I mean, I was not Ai. I wrote every word

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of that.

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If that's what fifteen years of friendship gives you, like,

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I'm down for it.

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Thank you, no sweat. You earned it, not me. So

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tell the audience about Madison.

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Madison's a magical place. So I never in a million

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years would have thought that the town I grew up

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in would be the town I live in today and

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the town that my wife grew up in. So it

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was an interesting place to grow up. So Madison is

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a short, you know, shoreline town in Connecticut. I would

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say pretty very affluent. I happened to grow up extremely poor,

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so economically I stood out like a sore thumb. Athletics

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kind of leveled the playing field for me. It's a

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big sports town, so luckily for me, that was a

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game changer. But I love the town. It's changed over

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the years, but it's still home for me and I

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absolutely love it. I've spent a tremendous amount of my

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business career in New York and Boston, and it's equidistant

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between Bolts, so it's been just an absolutely ideal place

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to live.

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I love it. So tell us other than sports, we

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know football baseball. What were your early interests.

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You just named him. Yeah, I was a sports not

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growing up as a kid, just absolutely obsessed by sports.

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It took me places that I thought, you know, I

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aspired to go. But I remember being vividly in elementary

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school and reading every single autobiography Mickey Mantles and Willie

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Mays and Jim Thorpe.

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And you name it one of those.

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I devoured them. Love that it actually spawned a love

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for reading that, you know, really was beneficial later in

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my life. But I learned a lot about history through

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reading those autobiographies. I was inspired to achieve great things.

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I saw, you know, examples of people going through tremendous resiliency.

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I saw humanity at its best. I remember reading Roberto

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Clemente's biography and and just being very inspired by him.

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So long winded way, Yes, sports were my I entire

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you know, if you saw me in my backyard, I

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was throwing a baseball against our shed, I was kicking

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a football around. I was doing something that had to

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do with sports.

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What made you choose Hartford University of and a degree

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in organizational communications?

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Probably well, hopefully both interesting answers, So I, you know,

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like most people had delusions of grandeur. I graduated, you know,

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thinking I was going to play in the major leagues,

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and so I wanted to play Division one baseball. Most

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of my offers were for really good D two D

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three schools, a couple of D ones, including Yukon and MBU,

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but I was very good friends. I grew up with

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Jeff Bagwell, who wound up in the Baseball Hall of Fame.

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And you know, Jeff said, and another guy who wound

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up playing for the Orioles, Pat Hedge, said, you know what,

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we're building a great program here. Why don't you check

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out the school. And I went up on a recruiting

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visit and met coach Dennehye, unbelievably inspiring guy, and decided,

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you know what, it's a D one program. I think

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I can play there. And I was very comfortable with

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Pat and Jeff, having grown up with both of them.

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So that's you know why I decided to go there.

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I blew my back out. My baseball career ended like that,

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and I just poured all of that work, ethic and

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discipline and resiliency into school organizational communication. I kind of

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knew I wasn't going to be a doctor. I wasn't

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going to be a lawyer. I wasn't going to be

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an accountant. And I was always a relationship guys, So

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I thought sales was probably where I was going to

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wind up. And I knew that communication, both you know,

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written communication and verbal communication, we're going to be really important.

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So I kind of put myself in a position where

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those things were going to be things that I had

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to do in order to graduate, and you know, turned

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out to be, I think, a decent choice. And yeah, no,

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no regrets.

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All right, So audiences, the viewers and listeners are gonna

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they're going to learn this before we're done. But characteristic

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of Scott McGregor's you never missed a class in four

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years of college, How the heck did you?

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I was on a full ride scholarship because we didn't

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have any money, and so you know, I was very,

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very grateful for those scholarships. So it wasn't one scholarship.

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It was a a bunch of scholarship kind of cobbled

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together that I paid for everything. And I just thought

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like it was disrespectful to not hold up my end

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of the bargain. My end of the bargain was you know,

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show up. I grew up. I was very very fortunate.

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Both of my football coaches are in the Hall of Fame.

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So I was very fortunate to you know, be mentored

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by incredible coaches, and they were just people that instilled

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a work ethic and that you just didn't miss stuff. Yeah,

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so you know that was controllable for me. And it

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didn't matter, you know how many beers I drank. I

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was going to show up for every class and I did.

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I never missed one one class in four years of school.

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Outstanding, outstanding. All right, now the interview is going to

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take a turn for the better. Okay, it's gonna be

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way more interesting. Tell us about Meg.

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Oh, my lovely wife. You know, I grew up. I

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think every town has somebody that they're kind of the

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it girl. That was my wife. She was great ahead

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of me. She was signed a modeling contract when she

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was a senior with Elite in New York, which at

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the time was you know, you named the big supermodel

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at the time. That's who they were with. She was

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killing it. She was the ray band girl. She was

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doing all kinds of stuff TV, print in magazines.

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But had your picture on her wall.

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She barely knew who I was. I was lucky enough

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to be incredibly good friends with her sister, who was

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in my grade. Meg and I reconnected fourteen years ago

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and have been married for twelve incredible years.

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She's also the person who encouraged me ten years ago

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to follow my dream and jump off the cliff and

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become an entrepreneur.

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And without that support and encouragement, I likely would not

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have done it because I thought it it seemed irresponsible

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to walk away from a job as a chief revenue

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officer making a lot of money, even though my heart

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and soul was into building what I thought was really

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necessary in the talent strategy space. But Meg, you know,

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gets all the credit for really kicking my ass off

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the cliff and getting me to do something that I

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was hesitant to do.

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Love that, which we'll talk about shortly. We're gonna have

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one more question for the break, and this is, you know,

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not a short question, but not a short answer. How

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did you said you probably were going to be in sales?

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How'd you know that? How did you navigate to a

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career in sales? And what would you say are one

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or two most important lessons from selling as a career.

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I knew I was going to be in sales because

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I knew that, you know, I had already kind of

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checked off the more obvious things. I didn't know it

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at the time. I was diagnosed with ADHD as an adult,

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which I've done nothing to try to overcome, because I

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think I built kind of all these mechanisms to overcome

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it throughout my life. So I was, you know, there

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were certain things that I just struggled with, and I

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think going to law school or I'm a doctor, it

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just was not in the cards for me. But I

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love people, I love building relationships. I can get very

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passionate about something that I really believe in. And I

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had a mentor growing up. His name was Ken Green.

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He was my best friend's dad. He was the vice

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president of sales, and I'm like, this guy, you know,

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he dresses the part he made. It looks like he

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makes really good money. I like the things that he did.

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He had super, super high integrity. So I think I

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really got lucky Kevin early on that I didn't have

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all those preconceived notions that a lot of people have

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about a career in sales. I think a lot of

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people think of the you know, the the dirtier side

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of sales. And I thought of sales as a profession

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to aspire to, and I thought my skill set was

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tailored to it. And I also loved the fact that

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I was told very early on, you control your destiny.

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It's how hard you decide to work. It's how you

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know resilient you are, how much you can bounce back,

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And having gone through lots and lots of life struggles,

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I knew I was super resilient. So getting a know

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in sales was kind of like enohing to me, and

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it didn't deter me at all, and I love to challenge.

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I saw sales as very much akin to sports. There

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was a scoreboard and I love that and I wanted

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to be on the top of that leaderboard. So that's

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what really drew me to sales, and it turned out

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to be, especially later on as an entrepreneur, such a

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key thing because I think some entrepreneurs get into it.

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They're subject matter experts, they're passionate, but they have to

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wear that sales and marketing hat for the first time,

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and that becomes very challenging. For me. That was the

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easy part.

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Love it. It's a great answer all right. We're going

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to take our first break right here. Everybody will be

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back with Scott McGregor, he's founder and CEO of Something

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New LLC and the Outlier Project. We'll be right back.

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You're listening to Winning Business Radio with Kevin helene on

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W four CY Radio. That's W four cy dot com.

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Don't go away. More helpful information is coming right up

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And now back to Winning Business Radio with Kevin Helenan

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presenting exciting topics and x for guests with one goal

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in mind to help you succeed in business. Here once

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again is Kevin Helenette.

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We are back with Scott McGregor. He's founder and CEO

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of Something New LLC, as well as The Outlier Project,

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one other firm we'll talk about in a little bit,

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but I wanted to talk about two particular roles. Icon.

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You're at Icon Lots of Success. You were named the

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youngest national account manager in the history of the company.

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How did that happen?

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That was actually a Pitney Bows Pitney Bows.

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Excuse me? Excuse me? I knew that and had the

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wrong YEP. That was a type on my part.

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YEP. I've always been pretty strategic. So I left a

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company to go to Pitney because it's Fortune five hundred company,

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and I thought, boy, having that on my resume, I

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know is going to be helpful. I'll see what happens.

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And I knew there was going to be opportunity if

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I did well to do different things. So I took

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that job and strategically moved from one division to the next,

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which is actually not an easy thing to do. Within

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Pitney Bow's it was kind of frowned upon. I was

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incredibly lucky. I had a sales manager. His name was

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Spencer Glickman, and not a great sales manager, but a

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wonderful person because he gave me this opportunity. I was

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his number one sales rep and I was literally writing

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his team's quota, and I got an opportunity from a gentleman.

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His name is Don Poster, and he said, I'd like

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you to come over and be a national account manager

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in a different division. And I had to get permission

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from Spencer to do that. Remember, you know, going, oh boy,

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went into Spencer's office and I said, you know, here's

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this opportunity in front of me. It'll put me in

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a position to be the youngest national account manager in

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the history of the company, which at the time the

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company was probably eighty years old. And I said, it's

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really something I want to do, but you really hold

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the keys, and I understand the position that it puts

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you in because of the business that I was writing

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for his team, you know. And he didn't really even hesitate.

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He gave his blessing and without that it wouldn't have happened.

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And that was a very strategic move. I wound up

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doing that job for a couple of years and did

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very well, and then at an opportunity, at still a

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very young age to take a job as a sales

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manager in a different divis vision and I jumped on

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that because I wanted that leadership experience and was able

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to get it. So I owe a lot to so

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many people in my life, from Spencer Glickman who let

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me leave, to Don Poster, who believed in me, you know,

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at twenty something years old to be a national account manager,

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which was a job most people within Penny Bows they

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really worked their entire career to get to that job

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because that was That's kind of like the pinnacle at

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Pitney and I'm just super fortunate and very very grateful.

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And then flow Tech that's where we met. You were

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hugely instrumental in getting me in there. We had a

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good partnership for a number of years. You were there

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for seventeen years, and that's what I want to talk about.

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In the world of selling. You know it, we're laughing, right,

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it's unheard of, but yet you were there, and you

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were there very productively. Talk about how you I mean,

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did you set out to be there there that long?

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I didn't.

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I want to hear about that.

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I knew that the opportunity to lead up and build

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a sales marketing and customer success department was going to

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be meaningful. I mean it was a five person startup.

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When I went there, I was twenty nine years old,

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and I really thought, what do I have to lose. Yeah,

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I've got the background of a fortune five hundred company.

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I could very easily go back if I wanted to.

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But again, thinking somewhat strategically, I thought, if this goes well,

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it's probably going to vode very well for me and

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open up some opportunities. I didn't really know exactly what

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that would look like, and if it didn't, you know,

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then it blew up. I could go back and do

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something else, or you know, people would just say, well,

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it's a startup. You took the chance, and you know,

350
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I was able to build something from scratch. There was

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no sales department, there was no marketing department, there was

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no client success. So over the course of seventeen years,

353
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you know, we grew it from five people to three hundred,

354
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grew double digits every single year for seventeen straight years,

355
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which in the beginning was incredibly easy. Basically from scratch.

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When you're starting to do thirty forty million and you're

357
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still growing at double digits, that's a little bit more daunting.

358
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It was a great, great experience. I would say, for

359
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the last number of years that I was there, I

360
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was dreaming and building this fictitious company in my head

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that I did not have the guts to actually start

362
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until Meg gave me that encouragement. But I wouldn't trade

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that experience. I learned a tremendous amount. I give Leo

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00:23:05.000 --> 00:23:08.960
Benetti a lot of credit. You got a twenty nine

365
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year old really kind of I mean, this is this

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part Kevin is absolutely crazy to me. I didn't think

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of it. I didn't think of it as crazy at

368
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the time. So twenty twenty COVID, all of a sudden,

369
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everyone's talking about working virtual yep, And I had built

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a solely virtual sales force twenty seven years ago, and

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people act like it's revolutionary now it's you know, it

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just made sense to me. If you hired the right people,

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if you knew what you were doing, why not let

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them work from home? Why not hire the best people

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from wherever they are beh.

376
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So you know you did have good people too, that

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you had a good group of people there lived and

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worked out in Marketia.

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We went nine years and didn't lose a person, which

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you know, I'm never going to be in the Guinness

381
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World Book of Records, but if I ever was, it

382
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would probably be for that. I don't think many people

383
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go nine years and don't lose anybody.

384
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A couple of those guys are still there.

385
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And and a bunch of them are still there making

386
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crazy money.

387
00:24:28.960 --> 00:24:31.200
Yeah, shout out to Matt.

388
00:24:31.960 --> 00:24:35.319
Yep uh million dollar Matt.

389
00:24:35.119 --> 00:24:38.000
Yeah, no kidding uh. And he was a kid right

390
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when I first met him, when you first met him?

391
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All right, now, tell us this dream. I want to

392
00:24:45.480 --> 00:24:47.720
know what's behind the name. I think I do, but

393
00:24:48.240 --> 00:24:51.319
something new LLC tell us people don't know who they are,

394
00:24:51.559 --> 00:24:54.640
what they are, what you are, who it is, describe it.

395
00:24:54.640 --> 00:24:57.920
It's a talent strategy business. But it grew out of

396
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you know, when you're growing double digit, it's every single

397
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year for seventeen straight years. We're constantly hiring people. In

398
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two thousand and seven, two thousand and eight, during the

399
00:25:07.960 --> 00:25:12.039
you know, the recession, no one was hiring. So every

400
00:25:12.160 --> 00:25:15.880
recruiter and their brother was calling me saying, you know,

401
00:25:15.960 --> 00:25:19.480
we have great talent, please use us. Because we were

402
00:25:19.559 --> 00:25:23.440
hiring people like crazy. I was drinking from a fire

403
00:25:23.480 --> 00:25:25.960
hose every single day. So I thought, boy, if I

404
00:25:25.960 --> 00:25:30.200
can outsource anything, I'm gonna give it a shot. So

405
00:25:30.480 --> 00:25:34.720
I was trying to outsource our talent acquisition to recruiters,

406
00:25:35.559 --> 00:25:40.720
and I just kept being very, very frustrated that the

407
00:25:40.960 --> 00:25:48.039
industry was very antiquated, it was very dysfunctional, and I

408
00:25:48.160 --> 00:25:52.920
had bad experience after bad experience, and I knew that

409
00:25:53.039 --> 00:25:58.960
the key to business was hiring the right people. I

410
00:25:59.039 --> 00:26:03.000
knew it wasn't our technology. I knew it wasn't our

411
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products or services. I knew it was our people that

412
00:26:07.400 --> 00:26:10.039
would make or break us. And that's no different from

413
00:26:10.119 --> 00:26:13.440
any company. You could be Apple, Google, or a startup.

414
00:26:13.559 --> 00:26:16.160
You're going to succeed or fail based on the people

415
00:26:16.200 --> 00:26:19.640
you hire. And I wasn't getting that support. So in

416
00:26:19.720 --> 00:26:25.599
my mind, I created this different version that would solve

417
00:26:25.759 --> 00:26:29.680
all of the problems that I had, So not rocket science,

418
00:26:30.480 --> 00:26:34.319
just identifying all the frustrations that I had and saying

419
00:26:34.359 --> 00:26:38.000
what can I do that would be different so that

420
00:26:38.039 --> 00:26:42.400
I could build a better mousetrap and ultimately help other

421
00:26:42.559 --> 00:26:45.720
startups with what I think is the most important thing

422
00:26:45.759 --> 00:26:47.759
you need to do in business, which is hire the

423
00:26:47.839 --> 00:26:50.680
right people and build the right team. So that's what's

424
00:26:50.720 --> 00:26:54.079
something new, is to stay true to our name, we

425
00:26:54.240 --> 00:26:58.640
had to be innovative. That's why you know, I'm very

426
00:26:58.759 --> 00:27:02.440
very proud of a can secutive American Business Awards for Innovation.

427
00:27:02.799 --> 00:27:05.880
So you know, it's easy to innovate or be creative.

428
00:27:05.960 --> 00:27:10.680
Once you do that year after year after year after

429
00:27:10.799 --> 00:27:15.720
year after year, it's meaningful. But I wanted to name

430
00:27:15.799 --> 00:27:19.119
the company something new because I wanted to put that

431
00:27:19.440 --> 00:27:22.400
stamp on it that this was not your same old,

432
00:27:22.480 --> 00:27:26.200
same old. This was a totally different mousetrap, and I

433
00:27:26.319 --> 00:27:28.200
was happy to try to prove it.

434
00:27:28.680 --> 00:27:30.920
And tell us about the culture. You said people are important.

435
00:27:31.000 --> 00:27:32.039
What else is important to you?

436
00:27:33.720 --> 00:27:37.480
I mean, I believe in people over everything. I believe that,

437
00:27:37.720 --> 00:27:43.599
you know, people make or break you. It's the secret.

438
00:27:44.319 --> 00:27:52.480
I believe in basic stuff, work, ethic, and resiliency. You know,

439
00:27:52.559 --> 00:27:57.279
when I talk to founders and they're telling me that

440
00:27:57.359 --> 00:28:02.079
they want somebody with industryans and they want this or that,

441
00:28:02.400 --> 00:28:06.200
I think those are all things you could teach somebody.

442
00:28:07.680 --> 00:28:13.119
You know, it's really hard to teach somebody work, ethic, discipline,

443
00:28:13.160 --> 00:28:18.599
and resiliency. So you know, when I first got into leadership,

444
00:28:19.079 --> 00:28:21.880
this was back at Pitney Bows. I took a team

445
00:28:21.960 --> 00:28:25.519
over that was under forty percent of quota, and I

446
00:28:25.680 --> 00:28:29.880
fired everybody except for one person, and I built a

447
00:28:30.000 --> 00:28:34.000
team that looked kind of like the Bad News Bears.

448
00:28:34.759 --> 00:28:41.279
But what they had was incredible work ethic and resiliency

449
00:28:41.519 --> 00:28:44.839
and discipline, and we wound up becoming the number one

450
00:28:44.880 --> 00:28:48.359
team in the country out of almost two hundred teams.

451
00:28:49.759 --> 00:28:52.680
So I knew that was the secret. So I value

452
00:28:53.759 --> 00:28:56.960
those things way way more than the things that are

453
00:28:57.119 --> 00:29:00.200
very very visible and very obvious to see with, which

454
00:29:00.200 --> 00:29:02.839
is you know what industry did you work in? How

455
00:29:02.839 --> 00:29:06.119
many years experience? I really don't care about that stuff

456
00:29:06.160 --> 00:29:06.519
at all.

457
00:29:07.559 --> 00:29:09.440
Yeah, I'm with you, I see it every day. People

458
00:29:09.480 --> 00:29:13.079
put the wrong part first, How difficult was it to

459
00:29:13.119 --> 00:29:15.640
start the company? And who were your first Who was

460
00:29:15.759 --> 00:29:17.000
or were your first clients?

461
00:29:19.119 --> 00:29:23.240
It wasn't really hard to start the business, to be honest,

462
00:29:23.279 --> 00:29:28.119
because I've been thinking about it for ten years, so

463
00:29:28.200 --> 00:29:31.920
I knew what our differentiators were going to be.

464
00:29:32.079 --> 00:29:36.839
I knew who our market was going to be. I mean,

465
00:29:36.839 --> 00:29:40.440
I had it very dialed in, not because I'm smart,

466
00:29:41.279 --> 00:29:45.640
because I had a decade to think about it. And

467
00:29:45.680 --> 00:29:49.519
then because I had a lot of really good relationships,

468
00:29:50.279 --> 00:29:55.079
I was able to get some low hanging fruit right away,

469
00:29:56.960 --> 00:30:04.640
and that just spiraled into some really substantial relationships, and

470
00:30:04.680 --> 00:30:09.039
then we hooked into a couple venture capital firms that

471
00:30:09.359 --> 00:30:13.839
really became kind of the flywheel to our success because

472
00:30:14.440 --> 00:30:18.200
every time they invested in a new portfolio company, that

473
00:30:18.319 --> 00:30:21.880
business became our business. So we never had to prospect

474
00:30:21.920 --> 00:30:25.079
for business, which is why you and I never, you know,

475
00:30:25.400 --> 00:30:29.200
never never reconvened and did sales training because we always

476
00:30:29.240 --> 00:30:33.279
had a business development mechanism built in because of our

477
00:30:33.319 --> 00:30:35.559
relationships with venture capital firms.

478
00:30:35.880 --> 00:30:38.680
All right, hold that thought right there, We're going to

479
00:30:38.799 --> 00:30:41.279
take our second break. We'll be back in about a

480
00:30:41.279 --> 00:30:42.319
minute with Scott McGregor.

481
00:30:46.519 --> 00:30:50.440
You're listening to Winning Business Radio with Kevin Helene on

482
00:30:50.759 --> 00:30:54.720
W four CY Radio. That's W four cy dot com.

483
00:30:54.920 --> 00:30:57.559
Don't go away. More helpful information is coming right up

484
00:30:57.799 --> 00:30:59.960
right here on Winning Business Radio.

485
00:31:02.400 --> 00:31:05.319
The yp dot com website is your local search engine.

486
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If you're looking for a good restaurant, it can help

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496
00:31:36.359 --> 00:31:39.240
And now back to Winning Business Radio with Kevin helenan

497
00:31:39.400 --> 00:31:43.240
presenting exciting topics and expert guests with one goal in

498
00:31:43.319 --> 00:31:46.839
mind to help you succeed in business. Here once again,

499
00:31:47.000 --> 00:31:48.079
it's Kevin Helena.

500
00:31:55.960 --> 00:31:58.079
All right, I want to know about soft Land Partners.

501
00:31:58.119 --> 00:32:00.480
Tell us about soft Land Partners.

502
00:32:01.279 --> 00:32:06.559
Software and Partners. We started doing business with a lot

503
00:32:06.599 --> 00:32:09.839
of companies that were not based in the United States

504
00:32:10.480 --> 00:32:14.759
but wanted a presence in the United States. So a

505
00:32:14.799 --> 00:32:19.039
friend of mine, Bill Kenney, started soft Land Partners, which

506
00:32:19.079 --> 00:32:26.160
helps companies establish a presence in the US. So it's

507
00:32:26.200 --> 00:32:30.440
an organization that I've been involved with for a number

508
00:32:30.440 --> 00:32:34.519
of different years, probably about five years now, and that

509
00:32:34.720 --> 00:32:37.039
part of our business is not a big part of

510
00:32:37.519 --> 00:32:41.400
something News Business plan right now, but at one point

511
00:32:41.799 --> 00:32:45.519
it was a pretty substantial part of our business. We

512
00:32:45.519 --> 00:32:49.000
had about forty customers who were not based in the

513
00:32:49.119 --> 00:32:51.759
United States. They're all over the world, but they wanted

514
00:32:51.759 --> 00:32:54.240
to set up a presence in the US and we

515
00:32:54.359 --> 00:32:57.480
help them do that, and soft Land Partners really was

516
00:32:58.519 --> 00:32:59.200
a part of that.

517
00:33:00.119 --> 00:33:03.920
Like some law, maybe some immigration, various things as well,

518
00:33:04.039 --> 00:33:08.200
cultural understanding, probably right, a lot.

519
00:33:07.960 --> 00:33:12.799
Of it cultural, a lot of it understanding, you know,

520
00:33:12.880 --> 00:33:16.119
how that dynamic was going to work between the mothership

521
00:33:16.240 --> 00:33:20.359
in you know, Germany, Japan, you know UK, you name

522
00:33:20.440 --> 00:33:25.039
it in the US. So it was a fascinating period

523
00:33:25.039 --> 00:33:28.279
of time. It is, you know, turned into a very

524
00:33:28.400 --> 00:33:31.799
very small part of our business, but at one point

525
00:33:31.839 --> 00:33:34.480
it was. It was a substantial part of our business.

526
00:33:34.599 --> 00:33:38.680
Again clever, all right. The Outlier Project, I am proud

527
00:33:38.720 --> 00:33:41.359
to say I'm a founding member. It's in my LinkedIn

528
00:33:41.720 --> 00:33:43.680
bio co check it out. Anybody who want to check

529
00:33:43.680 --> 00:33:46.519
it out. Tell tell the folks about the Outlier Project.

530
00:33:47.839 --> 00:33:51.119
The Outlier Project is the most professional fun I've ever

531
00:33:51.240 --> 00:33:55.559
had in thirty years. So I want I didn't want

532
00:33:55.599 --> 00:34:00.680
to build another three hundred employee company, but I wanted

533
00:34:00.680 --> 00:34:05.039
to build something that was impactful, something that had to

534
00:34:05.079 --> 00:34:08.800
give back component, something where I could share some of

535
00:34:08.840 --> 00:34:12.760
the amazing people that I've built friendships with over the years.

536
00:34:13.559 --> 00:34:17.920
And I knew that a community would afford me that opportunity.

537
00:34:19.280 --> 00:34:24.400
And I love to help people maximize their life and

538
00:34:24.559 --> 00:34:29.480
understand that the dash between the dates has got to

539
00:34:29.519 --> 00:34:33.119
be meaningful. We cannot sleep walk through life. This is it.

540
00:34:33.159 --> 00:34:37.440
We have one at bat and I personally want to

541
00:34:37.480 --> 00:34:41.440
live an extraordinary life. Now, my definition of extraordinary might

542
00:34:41.480 --> 00:34:46.119
be different from other peoples, but I really believe that

543
00:34:46.639 --> 00:34:50.159
building an organization of outliers. I always knew I was

544
00:34:50.199 --> 00:34:54.199
an outlier. As a kid, I thought differently, you know,

545
00:34:54.559 --> 00:34:58.599
in school, I thought differently. In business I definitely thought

546
00:34:58.760 --> 00:35:02.159
very very differently. And I knew that going with the

547
00:35:02.199 --> 00:35:07.119
thundering herd, while it seemed like the safer out was

548
00:35:07.199 --> 00:35:10.679
not the secret to success. It was taking the road

549
00:35:10.760 --> 00:35:16.599
less traveled. So starting something like the Outlier Project was,

550
00:35:17.480 --> 00:35:20.119
you know, something that I was very passionate about, and

551
00:35:20.159 --> 00:35:25.159
now I'm like over the moon excited about what we're doing.

552
00:35:25.199 --> 00:35:28.079
We have about seven hundred and fifty members in thirty

553
00:35:28.079 --> 00:35:35.159
four countries and growing like crazy and just really really

554
00:35:35.199 --> 00:35:38.920
truly changing lives at scale.

555
00:35:39.079 --> 00:35:41.199
And some of the folks that you bring in and

556
00:35:41.320 --> 00:35:48.119
exposed to members are incredible Olympians, professional athletes, business leaders.

557
00:35:49.239 --> 00:35:50.760
What's the common thread there?

558
00:35:53.400 --> 00:36:00.039
They've all they're all incredibly resilient. Whether you're talking to

559
00:36:00.039 --> 00:36:04.960
to hap Claw who started North face in nineteen sixty eight,

560
00:36:05.119 --> 00:36:08.400
or you're talking to Joe Foster, who started reboking nineteen

561
00:36:08.519 --> 00:36:12.960
fifty eight, or whether you're talking to Brandy Chastain, who

562
00:36:13.079 --> 00:36:17.320
you know has two Olympic gold medals, or you're talking

563
00:36:17.320 --> 00:36:20.000
to Meryl Hodge, you played for the Steelers, or you're

564
00:36:20.000 --> 00:36:25.119
talking to Rudy Rudiger. They have all gone through major

565
00:36:25.199 --> 00:36:29.719
adversity and their resiliency in their mindset. I would say

566
00:36:29.800 --> 00:36:34.079
mindset is the common denominator. But that mindset comes probably

567
00:36:34.679 --> 00:36:38.360
in part from the adversity that they've overcome in life,

568
00:36:38.639 --> 00:36:44.400
and that has led them to live extraordinary lives and

569
00:36:44.519 --> 00:36:50.239
accomplish incredible things. And I've always been drawn to people

570
00:36:51.079 --> 00:36:55.679
that have accomplished great things. It doesn't matter whether it's

571
00:36:55.679 --> 00:37:00.159
an entertainment or sports, or cooking or the arts, or

572
00:37:00.199 --> 00:37:02.400
it doesn't doesn't matter. It's fascinating to me.

573
00:37:05.840 --> 00:37:07.840
Give me one second, I should add this teed up.

574
00:37:10.519 --> 00:37:12.639
I can't find his name. You'd know him in two seconds.

575
00:37:12.679 --> 00:37:14.239
The climber.

576
00:37:17.039 --> 00:37:18.320
Could be Colin O'Brady.

577
00:37:18.400 --> 00:37:21.440
It is colinor Brady. It is colinor Brady. Tell us

578
00:37:21.559 --> 00:37:25.440
just a little bit about his story to me. That's yeah, Colin.

579
00:37:25.159 --> 00:37:27.159
O'Brady is a good friend of mine. He has eleven

580
00:37:27.440 --> 00:37:33.239
world records, so too many to mention right now, but

581
00:37:34.159 --> 00:37:39.760
probably the most prominent are he has summitted the highest

582
00:37:39.760 --> 00:37:43.400
summits on every continent and going to the North and

583
00:37:43.519 --> 00:37:47.039
South Pole, and he did that quicker than anyone in

584
00:37:47.159 --> 00:37:51.480
world history. And he was the first person ever to

585
00:37:53.119 --> 00:37:59.119
walk across Antarctica unaided and unsupported, so pulling a sled

586
00:37:59.239 --> 00:38:05.280
that weighed and hundreds of pounds. He's just a remarkable guy.

587
00:38:06.400 --> 00:38:12.000
Yale grad was burned severely in Thailand when he had

588
00:38:12.039 --> 00:38:15.800
graduated from Yale. They said he might never walk normally again,

589
00:38:16.519 --> 00:38:21.119
and now has accomplice some of the greatest feats in

590
00:38:21.320 --> 00:38:26.760
human history. So he's just a tremendous guy, a great friend,

591
00:38:27.519 --> 00:38:30.559
somebody that I draw inspiration from all the time.

592
00:38:30.840 --> 00:38:32.960
And I'm not necessarily trying to highlight him. I'm trying

593
00:38:32.960 --> 00:38:37.000
to highlight the type of personality and the type of

594
00:38:38.480 --> 00:38:43.639
human person with the mindset of to me, dealing with

595
00:38:43.679 --> 00:38:46.559
adversity is huge, right, Well, we all do. Some are

596
00:38:46.679 --> 00:38:49.719
some are more dramatic, some are less dramatic, but we

597
00:38:49.760 --> 00:38:53.440
all have diversity. I mean adversity to overcome and He's

598
00:38:53.480 --> 00:38:55.840
just a really good example of the type of people

599
00:38:56.320 --> 00:39:01.599
that members of the Atlayer Project drugsosed to. And I

600
00:39:01.639 --> 00:39:05.519
went to a global leadership summit last week and there

601
00:39:05.519 --> 00:39:11.039
were some incredible coach k I mean just the knowledge

602
00:39:11.039 --> 00:39:13.559
and wisdom more wisdom that that got. That guy has

603
00:39:16.400 --> 00:39:21.440
the John A Blank. There's an incredibly powerful woman who

604
00:39:21.480 --> 00:39:25.960
founded a uh sports management firm. I look up her

605
00:39:26.000 --> 00:39:31.159
name before we're done. But just powerful, mentally powerful and

606
00:39:31.239 --> 00:39:31.960
high achievers.

607
00:39:32.079 --> 00:39:32.239
Right.

608
00:39:33.039 --> 00:39:36.719
And so you I'm gonna get back to the magazine

609
00:39:36.719 --> 00:39:38.360
and the Standing O series in a moment here. But

610
00:39:38.840 --> 00:39:41.719
you don't want to be ordinary? You know that's I've

611
00:39:41.760 --> 00:39:43.840
known that about you for a long time. Why not?

612
00:39:44.960 --> 00:39:47.360
And what does that look like? And what would you

613
00:39:47.360 --> 00:39:49.960
say to others to encourage them to not be ordinary?

614
00:39:51.400 --> 00:39:55.280
I don't want to be ordinary because it's boring. I've

615
00:39:55.280 --> 00:39:58.880
got one at that I'm going to maximize this life

616
00:39:59.079 --> 00:40:04.039
that I've been given. And you know, I've got a choice.

617
00:40:04.360 --> 00:40:11.480
Everyone that I just mentioned they were extraordinary not because

618
00:40:11.519 --> 00:40:15.119
they were born with Michael Jordan's DNA or Steve Job's brain.

619
00:40:15.719 --> 00:40:18.639
They're extraordinary because of the choices that they made. They

620
00:40:18.840 --> 00:40:22.440
chose to live an extraordinary life, and I think we

621
00:40:22.559 --> 00:40:24.880
all have that choice, and all of a sudden, you know,

622
00:40:24.920 --> 00:40:28.559
when I think, Okay, here's this kid who grew up,

623
00:40:28.719 --> 00:40:30.639
you know, with a lot of not a lot of

624
00:40:30.679 --> 00:40:35.960
economic means. But I've lived my version of an extraordinary life.

625
00:40:35.960 --> 00:40:38.400
Now my version has to do with impact, because I

626
00:40:38.639 --> 00:40:42.960
truly believe that when all is said and done, no

627
00:40:42.960 --> 00:40:47.000
one is going to care about the companies I built.

628
00:40:47.159 --> 00:40:49.079
They're not going to care about the books I've written.

629
00:40:49.199 --> 00:40:50.960
They're not going to care about the house I live

630
00:40:51.000 --> 00:40:53.679
in or the car I drive. They are going to

631
00:40:53.760 --> 00:40:57.679
care about the impact that that I made. I just

632
00:40:57.840 --> 00:41:00.960
lost a very good friend last week, John Rulin, who

633
00:41:00.960 --> 00:41:06.400
wrote a book called Giftology. And while John passed way

634
00:41:06.440 --> 00:41:11.400
way too soon in his forties, he left an indelible

635
00:41:11.519 --> 00:41:16.519
impact on tens of thousands of people, if not hundreds

636
00:41:16.519 --> 00:41:20.440
of thousands of people. And to me, that's what it's

637
00:41:20.440 --> 00:41:23.239
all about. So my version of living in an extraordinary

638
00:41:23.280 --> 00:41:26.239
life is a life of impact.

639
00:41:27.280 --> 00:41:30.000
And for those of you that don't know, which is

640
00:41:30.039 --> 00:41:34.039
probably most people listening here don't know, Scott, he's characterized. Sorry,

641
00:41:34.039 --> 00:41:37.079
I'm gonna probably embarrass you a little bit. I've seen

642
00:41:37.119 --> 00:41:40.360
comment after comment after comment of people that have met

643
00:41:40.400 --> 00:41:43.679
you and your powerful network or connector. But they always say,

644
00:41:43.800 --> 00:41:45.840
I mean, so many of these people have said, but

645
00:41:45.920 --> 00:41:47.880
he gets to know you. He's a friend, he's not

646
00:41:48.079 --> 00:41:50.280
just in it for you. In fact, you're a giver.

647
00:41:50.480 --> 00:41:53.360
You're very generous. You are you know, you give back

648
00:41:53.400 --> 00:41:55.039
a lot. If we have time, we'll talk about that.

649
00:41:55.119 --> 00:41:58.159
But you know it's genuine for you. You're truly trying

650
00:41:58.199 --> 00:42:02.719
to lift up others around you. It's just a fun testament.

651
00:42:03.840 --> 00:42:07.400
Life is more fun that way. It's this is a

652
00:42:07.440 --> 00:42:10.480
team game, this is a team sport, like we're better together.

653
00:42:11.199 --> 00:42:15.119
Absolutely. I mentioned a few things where you have given back.

654
00:42:16.159 --> 00:42:20.639
Walter Camp Football Foundation, Charitable Corporation, Blankets of Hope, College Collections,

655
00:42:20.960 --> 00:42:23.840
Team Red, White and Blue, Close to Free Wounded Warrior Project,

656
00:42:24.480 --> 00:42:28.239
Ronald McDonald Health's Charity's Marine Corps Scholarship Foundation, Elevate New York,

657
00:42:28.400 --> 00:42:30.280
Look for the Good. And I'm sure there are others.

658
00:42:30.719 --> 00:42:33.320
What would you say to others to encourage them to

659
00:42:33.519 --> 00:42:36.000
find something important to them and to make a difference.

660
00:42:36.719 --> 00:42:37.599
And it doesn't take much.

661
00:42:37.679 --> 00:42:42.239
It feels Nothing feels better than giving back. When I

662
00:42:42.320 --> 00:42:46.440
started my company, Something New ten years ago. Giving back

663
00:42:46.639 --> 00:42:50.320
was incredibly important to me. But I had a major problem.

664
00:42:50.800 --> 00:42:53.000
I didn't I knew I was going to bootstrap the

665
00:42:53.039 --> 00:42:55.280
company because I'm a little bit of a control freak,

666
00:42:55.280 --> 00:42:57.760
and I didn't want to take outside money to build

667
00:42:57.840 --> 00:43:01.199
to grow the company. So I had a big dilemma.

668
00:43:01.880 --> 00:43:03.599
I knew I was going to pour all the money

669
00:43:03.679 --> 00:43:07.119
back into the business to help it grow. And I thought,

670
00:43:07.159 --> 00:43:09.519
oh boy, what am I going to do? You know,

671
00:43:09.599 --> 00:43:13.079
I can't write checks for these organizations that mean so

672
00:43:13.199 --> 00:43:17.599
much to me. And I thought, what are my assets?

673
00:43:17.639 --> 00:43:21.199
And my assets were the relationships that I built with

674
00:43:21.320 --> 00:43:27.039
extraordinary people over decades. And I thought, you know, let

675
00:43:27.039 --> 00:43:30.880
me ask fifty two friends to write chapters of gratitude

676
00:43:30.920 --> 00:43:33.199
for a life lesson learned, and then I'll put it

677
00:43:33.239 --> 00:43:36.199
in a book and I'll give all the money to charity.

678
00:43:36.360 --> 00:43:38.920
So that was a book called Standing Oh and.

679
00:43:39.199 --> 00:43:42.199
Right behind you.

680
00:43:42.880 --> 00:43:45.159
Dick for Meal will want a Super Bowl with the

681
00:43:45.239 --> 00:43:47.639
Rams and is in the National Football Hall of Fame.

682
00:43:49.679 --> 00:43:52.920
He wrote the forward, Ticky Barber, I was a longtime

683
00:43:53.000 --> 00:43:56.039
friend uh and all time great for the New York Giants.

684
00:43:56.079 --> 00:43:59.360
He wrote the cover quote, and then fifty two amazing

685
00:43:59.400 --> 00:44:04.280
people were chapters of Gratitude, and then I've kept doing that.

686
00:44:04.400 --> 00:44:07.280
I figure I had more than fifty two friends, so

687
00:44:08.719 --> 00:44:11.480
did it again with a book called Standing Oh Encore.

688
00:44:12.360 --> 00:44:14.880
And then I have a huge affinity for the military.

689
00:44:14.920 --> 00:44:18.039
Both of my boys served in the military, so I

690
00:44:18.079 --> 00:44:21.440
wrote a book purely for the military called Standing O Salute.

691
00:44:22.239 --> 00:44:24.760
And then I wrote a book called Standing O Tribute,

692
00:44:25.599 --> 00:44:28.880
and we have Standing O Honor coming out later this year.

693
00:44:29.239 --> 00:44:31.519
I was gonna ask, what's next? Yeah, looking forward to

694
00:44:31.519 --> 00:44:34.960
that one. All right, this is a big question, take

695
00:44:34.960 --> 00:44:37.760
it anywhere you want. What do you And it's probably

696
00:44:37.800 --> 00:44:40.440
a limiting question too, so feel free not to consider

697
00:44:40.480 --> 00:44:42.760
it as a single answer. What are you most proud

698
00:44:42.760 --> 00:44:44.760
of in your professional career thus far?

699
00:44:48.639 --> 00:44:57.760
I've withstood all the body blows. I've been resilient through.

700
00:44:58.719 --> 00:45:02.440
You know, we had broken into the New York market

701
00:45:03.280 --> 00:45:08.079
not that long before nine to eleven, and you know,

702
00:45:08.199 --> 00:45:13.239
I had to navigate not only that environment, but also

703
00:45:13.920 --> 00:45:16.800
just trying to figure out how do we continue to

704
00:45:17.039 --> 00:45:20.719
sell in an environment where it just really doesn't seem

705
00:45:20.760 --> 00:45:26.800
appropriate to sell anything. And whether it was that or

706
00:45:26.880 --> 00:45:30.159
COVID or two thousand and eight or whatever the case

707
00:45:30.239 --> 00:45:35.400
may be, you know, you're always going to get hit

708
00:45:35.440 --> 00:45:40.320
by a bus. It's just a matter of how resilient

709
00:45:40.440 --> 00:45:43.119
you are. So I think I'm very proud of the

710
00:45:43.199 --> 00:45:47.719
fact that I've been able to withstand the body blows,

711
00:45:47.760 --> 00:45:52.360
and I've been able to for my family, for my employees,

712
00:45:53.519 --> 00:45:56.400
for my friends, for the people that rely on me.

713
00:45:57.079 --> 00:46:02.119
I've been able to stay very steady in stormy weather.

714
00:46:03.519 --> 00:46:06.559
I'm probably proudest of.

715
00:46:06.440 --> 00:46:10.679
That outstanding About two minutes left. What do you do

716
00:46:10.719 --> 00:46:11.360
it in not working?

717
00:46:14.599 --> 00:46:17.519
I hang out with Meg an awful lot. I work

718
00:46:17.599 --> 00:46:20.920
a ton, but because I enjoy it. I've been an

719
00:46:20.920 --> 00:46:27.280
empty nester for a long time. Definitely into challenging myself.

720
00:46:27.400 --> 00:46:32.159
So whether that's climbing the equivalent of Mount Everest in

721
00:46:32.199 --> 00:46:36.039
a weekend, I've done that numerous times. It's called twenty

722
00:46:36.119 --> 00:46:40.320
nine oh twenty nine, to doing things like the Calendar

723
00:46:40.440 --> 00:46:45.960
Club or you name it. I like to challenge myself.

724
00:46:47.079 --> 00:46:50.800
So Luckily I have a partner in Meg that loves

725
00:46:50.840 --> 00:46:55.079
to do the same stuff, so we're always off to

726
00:46:55.159 --> 00:46:56.199
our next adventure.

727
00:46:57.079 --> 00:47:00.400
Love it all right, Who in a listening audience and

728
00:47:00.519 --> 00:47:02.599
viewing audiences, sorry, should reach out to you?

729
00:47:02.679 --> 00:47:08.719
And why anybody anybody uh, you know that wants to

730
00:47:08.840 --> 00:47:13.320
learn about, you know, how to live an extraordinary life.

731
00:47:13.719 --> 00:47:18.519
I think the Outlier Project is a tremendous resource. Uh.

732
00:47:18.960 --> 00:47:26.199
I think it's extremely unique. So anybody that uh, you

733
00:47:26.239 --> 00:47:34.159
know needs that in their life, anybody that is struggling. Uh.

734
00:47:34.480 --> 00:47:38.760
I have gone through a tremendous amount of adversity. Uh,

735
00:47:39.719 --> 00:47:45.360
you know, kids with drug problems and jail and all

736
00:47:45.480 --> 00:47:48.400
kinds of things that I would have never fathomed would

737
00:47:48.400 --> 00:47:55.239
have happened with my children. And I love the ability

738
00:47:55.280 --> 00:48:01.719
to help people that are going through similar challenges. So,

739
00:48:02.199 --> 00:48:07.519
you know, I think if people feel compelled to reach out,

740
00:48:07.719 --> 00:48:12.639
reach out to me. LinkedIn is my social media platform

741
00:48:12.679 --> 00:48:16.360
of choice, reach out to me there. I love to

742
00:48:16.400 --> 00:48:21.000
connect with the people and build real relationships. I'm not

743
00:48:21.079 --> 00:48:26.519
a transactional guy. I want to build real, long lasting

744
00:48:27.159 --> 00:48:30.280
relationships like the one that we've had for you know,

745
00:48:30.800 --> 00:48:33.639
we're closer to probably two decades than we are to one.

746
00:48:33.840 --> 00:48:37.199
You bet, you bet. I've enjoyed it. So it's try

747
00:48:37.239 --> 00:48:40.159
something new now. Dot com is the is the firm

748
00:48:40.199 --> 00:48:44.519
website the Outlierproject. Dot co is the other. They were

749
00:48:44.519 --> 00:48:47.360
both on the crawl. I'm sure people saw those Scott

750
00:48:47.440 --> 00:48:54.639
McGregor M A C. That's the correct on LinkedIn. Scott,

751
00:48:54.679 --> 00:48:56.280
It's been awesome to have you here. Thank you so

752
00:48:56.360 --> 00:48:57.840
much for your time. I appreciate it.

753
00:48:57.920 --> 00:49:00.880
Kevin, you you are the man. I love your coach

754
00:49:02.280 --> 00:49:05.280
and you've met a lot to me throughout the years,

755
00:49:06.079 --> 00:49:08.480
and I appreciate this conversation very much.

756
00:49:08.840 --> 00:49:11.960
Thank you and listen. Thanks everybody for watching and listening.

757
00:49:12.360 --> 00:49:15.519
This is the show about business, often business challenges. If

758
00:49:15.519 --> 00:49:18.039
you've got concerns about the growth of your company, feel

759
00:49:18.039 --> 00:49:20.599
free to reach out to me on Facebook or LinkedIn

760
00:49:21.079 --> 00:49:23.719
at Winning Business Radio or my name. Drop me a

761
00:49:23.719 --> 00:49:27.519
note if you like it. It's Kevinatwinning Businessradio dot com.

762
00:49:27.559 --> 00:49:29.880
As I say one of my many email addresses, our

763
00:49:29.880 --> 00:49:32.760
company is Winning Incorporated. Were part of Sandler Training. We

764
00:49:32.920 --> 00:49:37.119
develop sales teams into high achievers and sales leaders into

765
00:49:37.159 --> 00:49:39.840
true coaches and mentors. Listen, We're not right for everybody,

766
00:49:39.840 --> 00:49:42.280
but maybe we should have a conversation. Thank you to

767
00:49:42.320 --> 00:49:45.079
producer and engineer one. Appreciate you one for another job

768
00:49:45.119 --> 00:49:47.920
well done. Be sure to join us everybody. Next Monday,

769
00:49:48.000 --> 00:49:51.119
August nineteenth, my guest will be good friend David Klayman,

770
00:49:51.480 --> 00:49:54.599
co founder and CEO of Twelve Points Wealth Management and

771
00:49:54.639 --> 00:49:57.920
the Twelve Points Family of Companies. Until then, this is

772
00:49:58.000 --> 00:49:58.599
Kevin Hallanan.

773
00:50:00.360 --> 00:50:03.119
You have been listening to Winning Business Radio with your host,

774
00:50:03.280 --> 00:50:06.400
Kevin Halenan. If you missed any part of this episode,

775
00:50:06.440 --> 00:50:10.639
the podcast is available on Talk for Podcasting and iHeartRadio.

776
00:50:11.079 --> 00:50:14.760
For more information and questions, go to Winning Business Radio

777
00:50:14.920 --> 00:50:17.960
dot com or check us out on social media. Tune

778
00:50:17.960 --> 00:50:20.039
in again next week and every Monday at four pm

779
00:50:20.079 --> 00:50:23.559
Eastern Time to listen live to Winning Business Radio on

780
00:50:23.840 --> 00:50:28.119
W four CY Radio w four cy dot com. Until then,

781
00:50:28.440 --> 00:50:32.079
let's succeed where others have failed and win in business

782
00:50:32.360 --> 00:50:36.719
with Kevin Halenan and Winning Business Radio