March 3, 2025

Jack Bogard, Founder and Owner of Sanford Sound in Sanford, Maine

Jack Bogard, Founder and Owner of Sanford Sound in Sanford, Maine

Jack Bogard, founder and owner of Sanford Sound, in Sanford, Maine, talks about his entrepreneurial journey from Michigan to Florida and the East Coast to Maine.
Jack started his business 30 years ago, specializing in Custom Audio sales and...

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Jack Bogard, founder and owner of Sanford Sound, in Sanford, Maine, talks about his entrepreneurial journey from Michigan to Florida and the East Coast to Maine.
Jack started his business 30 years ago, specializing in Custom Audio sales and installation for Cars, Trucks, Boats, Motorcycles and ATVs, including LED Lighting, Remote Starters and Radar Detectors.
Since then, Jack has grown the business to become a Compustar Top Gun Winner, and a Top 12 Mobile Electronics Retailer of the Year.

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests, and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements radio show programs, services, or

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products mentioned on air or on our web. No liability

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explicitor implies shall be extended to W four cy Radio

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or its employees are affiliates. Any questions or comments should

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be directed to those show hosts. Thank you for choosing

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W FOURCY Radio.

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Churchill said, those who failed to learn from history are condemned.

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To repeat it.

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Kevin helen N believes that certainly applies to business. Welcome

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to Winning Business Radio here at W four CY Radio.

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That's W four cy dot com and now your host,

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Kevin helen N.

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Thanks everyone for joining in again today. I am Kevin

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Hallanan and welcome back to Winning Business TV and Radio

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on W four cy dot com. We are streaming live

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on talkfotv dot com, and of course we're on Facebook Live.

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That's at Winning Business Radio, and we're available in podcast

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after the live show wherever you listen and watch your podcasts.

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That's YouTube by our radio Spotify, Apple again, everywhere you go,

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we're there. The mission of Winning Business radio and TV,

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as regular viewers and listeners know, is to offer insights

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and advice, really to help people avoid the mistakes of others,

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right to learn best practices. Those are the how tos,

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the what toos, the what not tos. To be challenged

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and hopefully to be inspired by the successes of others.

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Who are those others Their consultants, their coaches, their advisors, authors, founders, owners, entrepreneurs,

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people with expertise. But you know, virtually every successful person

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I've ever talked to has had some form of failure

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in their lives and careers. So I say it every week.

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While we all have to get our knees skinned once

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in a while, I'm driven to keep those scrapes from

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needing major surgery. Let's endeavor to learn from history so

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we don't. I've spent the better part of my career

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equipping businesses to grow from solopreneurs to small and medium

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sized companies all the way up to the Fortune fifty.

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I've seen some of those companies win, and to varying degrees,

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I've seen some fail. I've had the opportunity to rub

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elbows with some of the highest performing people around and

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with some who probably should have found other professions. In

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my own businesses, I've had lots of success, but some

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failures as well, and I like to think I've learned

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a lot from those experiences. So you're going to hear

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from me my opinions and insights. But because anybody who

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knows me, Jack will tell you I have sometimes a

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hard time keeping quiet. But more importantly, you're going to

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hear from experts, those consultants, coaches, advisors, authors, founders, owners

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and entrepreneurs. And today my guess is Jack Bogard, founder

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and owner of Sandford Sound in Sandford, Maine. I know

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Jack through my partnership with MAA. That's the Mobile Electronics Association.

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I'm their quick Plug official sales training partner and Jackson

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nationally recognized retailer. Here's his bio. Jack Bogard started his

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business thirty years ago, specializing in custom audio sales and

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installations for cars, trucks, boats, motorcycles, ATVs, including LED lighting,

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remote starters, and radar detectors. Since then, Jack has grown

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the business to become a CompuStar Top gun winner and

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a Top twelve Mobile Electronics Retailer of the Year. He's

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always been an entrepreneur at heart and has started and

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run several business businesses excuse me throughout his career, and

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we're going to hear about those. While running Sandford Sound,

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Jack was also a firefighter, having recently retired as a

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lieutenant after twenty five years of service. He's happily married

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to Christine. They have two adult children, Ashley and Alyssa,

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a grandson, Maxon who's ten, and a granddaughter, Parker, who's six.

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And that's what it's really all about. Jack and Christine

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are as, he says, huge parroheads who love NASCAR, camping

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in the summertime, of course, and spending time on the beach,

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and they love to travel. He's looking forward to retiring

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in a few years to enjoy more rum punches on

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a tropical beach somewhere. Jack, Welcome to Winning Business Radio.

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Appreciate you being here.

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Thank you very much for having me.

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My pleasure. So let's start with again. I joke, but

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it's important. I mean, it's true. Tell us about your family.

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Start with your wife, Christine.

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Well, Christine's my wife. We've been married for well, we've

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been together for twenty six years. We've been married for

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the last six. We had a really long engagement. She's great.

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She's a financial advisor for Fidelity and a company called

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Charter Oak Capital Management. She is the mother of my

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two children, Ashley and Alyssa. They are my step children,

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I should say, but I've been in their lives since

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they were five and eleven. I am They call me dad.

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I am Dad for the most part. Two great grandkids,

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Maxon with Ashley and Ryan, and I have Parker with

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Alyssa and Trevor, and just great. And Christine's my heart

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and soul. She's my hero.

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That's awesome. And there's a little bit about Maxon and

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Parker what they like to do.

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Maxon is a very avid sports guy. His father is

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a PGA golf pro and is an avid golfer and

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because of that he works well with max And he

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plays basketball, he plays football, any kind of contact sports.

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He can actually drive and put very very well for

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kid of ten amazing. So he's a really good kid

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and he's very smart academically, does very very well in school.

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They lived about an hour from hust Down in Hampton,

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New Hampshire.

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That's awesome, all right, tell us about your background. You're

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up in Michigan.

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Yeah, I was born and raised in a little town

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called saugech Michigan. It's right on the West coast, about

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an hour and a half outside of Chicago. I was

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born into a family of restaurant touris. My mother and

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father owned and ran restaurants in nightclubs my entire life,

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so I grew up in that industry. I can remember

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as a young seven and eight year old boy washing

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dishes in the in the restaurants with my mom and dad.

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I unfortunately lost my father when I was very young.

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I was nine. He passed away and left the business

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to my mother, and I slowly worked my way up

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through the ranks of the restaurant, going from a dishwasher

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to a to a prep cook, to a cook, to

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a bus boy to a bartender. I did some work

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on the door and went from the restaurant side of

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it into the nightclub side of it. And we had

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your atypical eighties nightclub back in the day with your

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crazy wild hair metal bands. And you could say I

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grew up extremely fast and in a different work would so,

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but you know, so Aargasuck was great. It was right

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on Lake Michigan. I grew up in the boating industry.

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You know, there's lots of boats out there. I worked

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a lot. I didn't actually have a boat, but we

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had a ton of ton of friends that had boats,

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and I grew up on those boats. The boats out

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there in the Midwest are a little different than the

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boats out here there. They're more like the boats that

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you would see in Southeast Florida and Miami, the the

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big fast cigarette boats in the Fountain, the race boats.

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And I grew up going extremely fast on the water,

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and I have a passion for that to this day.

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So my best friend Jim back home, his family was

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stock car drivers, So I grew up with them in

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the racing world, spending the whole week working on the

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race car and getting ready for the weekends. And and

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so I like any of those fast sports like that.

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So how does Christine feel about it?

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She is not a fan. Christine is more laid back. Uh.

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She was more of the and like you said in

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my introw, the parrot head to sit back on the

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beach and drink a rum punch and relax. They get older,

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for sure, I'm getting more apt to that. But She

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is not one to like to go fast. She gets

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scared very well. I've got a Camaro now that is

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well over six hundred horsepower, and she does not enjoy

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riding with me in that car because I do like

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to live on the edge a little.

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Bit with that so machine like on fast on a

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stow machine.

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Not really, No, she doesn't like any of that kind

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of stuff, to be honest with you. She does le.

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We have a friend that has a camp up in Rangely, Maine,

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and we'll go up there on weekends. We do that

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quite often. But she's not one to go full barrel

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all day long and just go fast.

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She likes to put She loves wildlife, she loves to

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see the deer, loves stuff, and loves to watch the

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sunrise and sunset and that kind of stuff, taking the

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nature rather than have it go by one hundred mile

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an hour.

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So so there's your interest in cars, We got that.

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How did you make your way to Maine? Another cold

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place was short summers? Right?

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So, as I was working as a bartender. Near my

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town is a big mall, a shopping mall, and the

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bar that I worked at had a hotel very very

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close to it, and there was these guys and this

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is when I was I was older. I mean, I'm

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kind of jumping forward a little bit, but you know,

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from Michigan, I went to school. I went to college

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in Florida and went to USF studied architecture, and then

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I came back to help my mother because her business

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was she was having some hard time. She had some

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she had made some unfortunate mistakes that I had to

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come back to Michigan to help my mom with the

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family restaurant. So as I was home, there was these

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two guys that were in the mall and they sold

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those styrofoam a company called green Light Marketing, and they

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sold those styrofoam gliders or those airplanes that you would

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see the guys back selling in the mall. And they'd

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stand in the middle of the mall with the kiosk

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and they'd throw those planes and they do the loop

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and they'd catch them and then and they'd throw them

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back and they do all that, and it's kind of

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like a carny thing, and you're telling stuff. And anyway,

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they would come into the bar every night after they

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would leave the mall, and I was their bartender and

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we became friends. They said that I had the right

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type of personality and I would do very well at that.

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So they offered me a job. They told me what

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kind of money i'd be making. I was shocked to

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hear more than it was much more than a bartender,

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and I didn't really believe them. But at that point

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I was in my probably early twenties, probably early twenties,

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twenty four to twenty five, and I said, what the hell,

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let's go. So I took a job with them, and

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we traveled all over the eastern United States and we'd

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go into a mall and we'd sell these sirophone gliders.

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I started in Dover, Delaware, and them all there was

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there for two months. From there, we went down to

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the Raleigh, North Carolina area, worked their way down to Daytona,

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and then worked our way back up the coast. And

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we did that for about two years maybe, And we

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were in the Liberty Tree mall in Danvers, Mass And

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as we're in that mall, we we talked to the

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mall manager and he said that he says, you guys

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should go and uh, there's a mall up in Maine.

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It's called the Main Mall and he goes, it's we

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manage that mall as well. It's a very very strong mall.

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It's really really busy. You guys would do great there,

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and let's get you up there and do a Christmas gig.

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And the Christmas gig was two much. It was November

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December type thing. So I'd worked for the company for

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about two years at that point we came to the

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main mall. My boss went back to Ohio. I was

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at that point moved my way up into a more

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of a leadership role of the company, and I founded

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00:11:48.840 --> 00:11:52.440
a rental Winter Rental in Old Orchard Beach Main. Never

221
00:11:52.480 --> 00:11:54.559
heard of Old Orchard Beach Main, but I got Winter

222
00:11:54.600 --> 00:11:57.320
Rental and Old Orchard Beach Main and I set up

223
00:11:57.320 --> 00:12:01.879
a mall store. And uh as that Christmas season progressed,

224
00:12:02.279 --> 00:12:04.279
things with the company started to sour up a little

225
00:12:04.320 --> 00:12:07.519
bit and I had met a guy that had a

226
00:12:07.559 --> 00:12:10.799
shop in Old Orchard Beach and by Christmas time, he said,

227
00:12:10.879 --> 00:12:13.279
you know what, you might want to think about sticking

228
00:12:13.320 --> 00:12:16.080
around here for the summer, he goes, And I was

229
00:12:16.240 --> 00:12:20.080
thinking about leaving the company. And that's that's how I

230
00:12:20.159 --> 00:12:22.000
ended up in Maine. I met a girl in the

231
00:12:22.039 --> 00:12:26.639
mall and started with not Christine unfortunately, but I met

232
00:12:26.639 --> 00:12:28.840
a girl in the mall and started dating her, and

233
00:12:28.879 --> 00:12:30.720
I said, you know what, I'm good with that. I'm

234
00:12:30.720 --> 00:12:32.360
going to stay around here and try the summer out

235
00:12:32.399 --> 00:12:34.679
in Maine. And that's how I ended up in main.

236
00:12:36.120 --> 00:12:39.000
So where did you get into your first business or not?

237
00:12:39.039 --> 00:12:40.320
Where about when? And what was it?

238
00:12:43.360 --> 00:12:46.879
You know? Going back, I've always done business type things.

239
00:12:46.919 --> 00:12:50.879
I've tried a ton of things in a true entrepreneurial spirit.

240
00:12:51.000 --> 00:12:53.840
I mean I've tried. I guess you could say the

241
00:12:53.840 --> 00:12:56.240
first business I already did is I polished rocks and

242
00:12:56.279 --> 00:12:58.519
sold them on the side of the road at my house,

243
00:12:58.639 --> 00:13:02.399
right and I and I'd sell people that like lemonade

244
00:13:02.440 --> 00:13:04.360
stands when I did polished rocks.

245
00:13:04.679 --> 00:13:07.519
We have a bucket, you know those storage bins. Yeah,

246
00:13:07.639 --> 00:13:09.720
some were in this in a basement in my house,

247
00:13:09.799 --> 00:13:12.480
in the basement my house, uh, with with that kid

248
00:13:12.480 --> 00:13:14.879
in there. Yeah, it was my oldest sons. That's so funny.

249
00:13:14.919 --> 00:13:15.799
You said that I.

250
00:13:15.759 --> 00:13:18.360
Bought one of those for my grandson Maxin and he

251
00:13:18.600 --> 00:13:21.200
was cool, That's very cool. He made a couple of

252
00:13:21.240 --> 00:13:23.519
months for my wife. They're beautiful, So I guess you

253
00:13:23.559 --> 00:13:27.399
could say, you know, maybe I started there, but my

254
00:13:27.600 --> 00:13:31.919
first real dabbling with the businesses had to be when

255
00:13:31.960 --> 00:13:35.360
I left Green Light Marketing and I started my thing

256
00:13:35.360 --> 00:13:39.360
in Old Orchard Beach. That was my first reel. I'm

257
00:13:39.360 --> 00:13:42.600
going to give this a shot. And I was twenty

258
00:13:42.639 --> 00:13:46.039
five at the time, twenty six. I rented this little

259
00:13:46.120 --> 00:13:49.279
shack thing. It was like a four x four ice shack.

260
00:13:49.360 --> 00:13:52.799
It was small. I called it Jack in the Box

261
00:13:53.480 --> 00:13:56.879
Verre original name, and I sold the same type of

262
00:13:56.879 --> 00:13:59.200
stuff I did in the Mall Beach toys and novel two.

263
00:14:00.200 --> 00:14:02.600
We had that game that with the Velcral pads that

264
00:14:02.639 --> 00:14:04.519
you would throw the ball and stick to the velcral

265
00:14:04.559 --> 00:14:07.440
pat yep. It was the very first season that those

266
00:14:07.480 --> 00:14:10.039
had kind of come out. So I I just started

267
00:14:10.080 --> 00:14:13.200
selling them an Old Orchard and then from there I

268
00:14:13.240 --> 00:14:16.919
got into air brushing T shirts and a little bit

269
00:14:16.919 --> 00:14:19.759
of artistry stuff and did some airbrush t shirts down there,

270
00:14:21.200 --> 00:14:23.480
and then in the winter times, I would just kind

271
00:14:23.480 --> 00:14:26.960
of try to do stuff, you know, I locally. I

272
00:14:26.960 --> 00:14:30.000
would work flea markets and indoor markets and things like

273
00:14:30.039 --> 00:14:33.720
that and try to sell my products. So I es

274
00:14:33.919 --> 00:14:36.039
that's I would say where I got my start trying

275
00:14:36.080 --> 00:14:41.080
to dabble with things and different businesses, and I've you know,

276
00:14:41.080 --> 00:14:43.840
I've tried a few different things. The Jack in the

277
00:14:43.879 --> 00:14:47.080
box didn't end up working. So then I became friends

278
00:14:47.120 --> 00:14:49.799
with a guy that made shorts made out of flower sacks.

279
00:14:51.039 --> 00:14:53.279
They were kind of a guy from Canada that i'd

280
00:14:53.320 --> 00:14:57.679
met an old Lerchard Beach, and they were very They

281
00:14:57.720 --> 00:14:59.399
were those sold I create. I couldn't believe they're the

282
00:14:59.679 --> 00:15:02.759
things your life, but they sold like crazy. So I

283
00:15:02.840 --> 00:15:05.159
changed the name of the shop to Sacks on the Beach,

284
00:15:06.799 --> 00:15:10.679
Sacks on the Beach and Airbrush. Just signed and sold

285
00:15:11.120 --> 00:15:16.559
sugar sack shorts for a season or two and I

286
00:15:16.639 --> 00:15:19.080
just kept money. Yeah, I made good money. I did well,

287
00:15:19.200 --> 00:15:22.600
but it was very season old or tide Beaches is.

288
00:15:23.399 --> 00:15:26.039
You start then to June, you start to really do

289
00:15:26.120 --> 00:15:29.600
any business, and you work hard until the second third

290
00:15:29.600 --> 00:15:32.279
week August and it's done. Yeah, and you know you're

291
00:15:32.279 --> 00:15:36.519
working eighty ninety hours a week, but only for six weeks.

292
00:15:36.679 --> 00:15:38.519
All right, hold that thought. We're going to take our

293
00:15:38.519 --> 00:15:40.960
first commercial break right here. Everybody will be back in

294
00:15:41.000 --> 00:15:44.120
about one minute with Jack Bogart of Sanford Sound.

295
00:15:44.399 --> 00:15:50.960
Thank you you're listening to Winning Business Radio with Kevin

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00:15:50.960 --> 00:15:55.279
helenet on W four CY Radio. That's W four cy

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00:15:55.399 --> 00:15:58.480
dot com. Don't go away. More helpful information is coming

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00:15:58.559 --> 00:16:01.360
right up right here on Winning Business Radio.

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00:16:05.320 --> 00:16:07.399
Have you ever dreamt of being on the radio, Well,

300
00:16:07.440 --> 00:16:09.960
now it's your chance. Be a radio show guest on

301
00:16:10.039 --> 00:16:13.039
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302
00:16:13.279 --> 00:16:16.559
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303
00:16:16.840 --> 00:16:20.480
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304
00:16:20.840 --> 00:16:24.440
Call five six one five zero six four zero three

305
00:16:24.440 --> 00:16:26.840
to one now to get booked on one of our shows.

306
00:16:27.159 --> 00:16:31.039
That's five six one five zero six four zero three one.

307
00:16:31.360 --> 00:16:34.720
Get your free advertising now.

308
00:16:37.799 --> 00:16:40.639
And now back to Winning Business Radio with Kevin Helene,

309
00:16:40.840 --> 00:16:44.679
presenting exciting topics and expert guests with one goal in

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00:16:44.759 --> 00:16:48.360
mind to help you succeed in business. Here once again

311
00:16:48.600 --> 00:16:51.840
is Kevin Helene.

312
00:16:57.120 --> 00:16:59.840
All right, we're back with Jack Bogart of Sanford. Sound

313
00:17:00.240 --> 00:17:05.480
all right, so keep going, Flower sacks, Yeah.

314
00:17:05.279 --> 00:17:08.599
So on the beach, power sacks, Sex on the beach. So,

315
00:17:08.960 --> 00:17:11.960
like I said, I did that for a couple of summers,

316
00:17:12.000 --> 00:17:16.200
and what happened was it got to be really frustrating

317
00:17:16.279 --> 00:17:19.160
working hard in the summer and then barely getting through

318
00:17:19.160 --> 00:17:22.279
the winter. So I decided at that point that I

319
00:17:22.359 --> 00:17:25.160
was going to get a job, a real job, was

320
00:17:25.200 --> 00:17:26.559
going to grow up. I finally was going to put

321
00:17:26.599 --> 00:17:29.079
my big boy shorts on and work for somebody else, right,

322
00:17:30.559 --> 00:17:33.000
And I got a job for a company called the

323
00:17:33.039 --> 00:17:36.279
car Phone Store, which was a franchise that had just

324
00:17:36.359 --> 00:17:40.039
opened or wasn't my hometown, and they're based out of

325
00:17:40.039 --> 00:17:41.680
the New England area. I'm sure you've heard of them,

326
00:17:42.839 --> 00:17:45.839
and so I started working for them. I interviewed with

327
00:17:45.920 --> 00:17:49.920
them and got a job working with them. It was

328
00:17:51.640 --> 00:17:55.640
fall of ninety five, and that was going to be

329
00:17:55.680 --> 00:17:58.720
a full time, year round job. So I started November

330
00:17:58.720 --> 00:18:04.960
of ninety five the Carphone Store and by February of

331
00:18:05.440 --> 00:18:09.319
the next year, So February of ninety six, I bought

332
00:18:09.559 --> 00:18:12.519
the franchise and I fell in love with what I

333
00:18:12.559 --> 00:18:15.839
was doing. At that point. They were doing carphones and

334
00:18:16.319 --> 00:18:18.799
remote car starters. That was a side thing they did,

335
00:18:20.519 --> 00:18:24.039
so I bought into the franchise. The two guys that

336
00:18:24.200 --> 00:18:27.920
owned this particular franchise that were from New Hampshire, they

337
00:18:27.920 --> 00:18:30.119
didn't like doing business in Maine. Man. It's very high

338
00:18:30.200 --> 00:18:31.759
taxed and there's a lot of things here and they

339
00:18:31.799 --> 00:18:35.240
just didn't like Maine and I lived here, and so

340
00:18:35.359 --> 00:18:37.799
it was the normal progression. I'm like, well, so I

341
00:18:37.839 --> 00:18:42.920
bought the business in that February of that year and

342
00:18:43.200 --> 00:18:48.920
I stayed with that. The carphone store franchise transitioned into

343
00:18:49.000 --> 00:18:53.720
a company called the Wireless Zone, and they changed because

344
00:18:54.440 --> 00:18:57.519
carphones was very distinct. Do what do you sell? Well,

345
00:18:57.519 --> 00:19:01.680
I sell car phones, and we started getting into pagers

346
00:19:01.720 --> 00:19:06.359
and PDAs and all type of other types of wireless communication.

347
00:19:06.920 --> 00:19:10.400
So the franchise changed the name to Wireless Zone. And

348
00:19:10.440 --> 00:19:12.279
then I started doing more and more and more with

349
00:19:12.319 --> 00:19:14.160
the car stereo and the car audio, and I grew

350
00:19:14.200 --> 00:19:15.480
the business and that end.

351
00:19:17.319 --> 00:19:19.880
Yeah, the financial model in that business changed.

352
00:19:20.000 --> 00:19:20.160
Right.

353
00:19:20.400 --> 00:19:22.839
At first, there was like a big money from activations

354
00:19:22.839 --> 00:19:24.920
and residuals, and that started to go away.

355
00:19:24.799 --> 00:19:28.279
Right, They took all the residuals away from us, Yeah,

356
00:19:28.319 --> 00:19:30.279
and stuff like that. At that point, the girl that

357
00:19:30.319 --> 00:19:33.680
I had met and I were done. We're breaking up

358
00:19:35.160 --> 00:19:40.839
and so that relationship was over, and I started doing

359
00:19:40.839 --> 00:19:44.240
more and more with the wireless or cars stereos and

360
00:19:44.359 --> 00:19:49.319
remote starters and that kind of stuff, and the franchise.

361
00:19:49.359 --> 00:19:52.880
One of the things I started doing was I had

362
00:19:53.079 --> 00:19:55.799
because of my divorce. I had made friends with these

363
00:19:55.799 --> 00:19:59.960
girls that worked in an exotic club and they're like, hey,

364
00:20:00.000 --> 00:20:01.880
we should go to your stores sometime and wash cars,

365
00:20:02.359 --> 00:20:04.839
and I'm like, cool, let's do it this Saturday. So

366
00:20:05.319 --> 00:20:07.680
I kind of started doing this bikini car wash thing

367
00:20:09.200 --> 00:20:13.119
and it was a big deal and the franchise did

368
00:20:13.160 --> 00:20:15.960
not agree with that, and I can understand why it

369
00:20:16.000 --> 00:20:20.559
didn't set well with them, So we started talking about

370
00:20:21.079 --> 00:20:22.759
they started telling me I can't do it, and I

371
00:20:22.839 --> 00:20:25.319
decided at that point that I said what I had

372
00:20:25.400 --> 00:20:29.559
established myself enough. It was probably getting closer to ninety

373
00:20:29.640 --> 00:20:33.240
nine or two thousand, and I just said, why don't

374
00:20:33.359 --> 00:20:39.599
I transition into just dropping the franchise and I will

375
00:20:39.640 --> 00:20:44.119
become Sanford Sound. So there's the birth of Sanford Sound.

376
00:20:45.480 --> 00:20:48.000
That was always the website that I had on the

377
00:20:48.079 --> 00:20:52.680
side with Wireless Zone, and I just kind of negotiated

378
00:20:52.720 --> 00:20:55.960
out of my contract with the franchise and bought into

379
00:20:56.240 --> 00:21:00.440
just full time Stanford Sound and continued growing my begin

380
00:21:00.559 --> 00:21:05.200
A car wash, Yeah, you did. Years I did. I

381
00:21:05.279 --> 00:21:09.519
did the bikini car wash for twenty twenty five years,

382
00:21:10.359 --> 00:21:14.559
twenty three years. I still do a It was it

383
00:21:14.599 --> 00:21:16.319
got to the point where it was the last Sunday

384
00:21:16.359 --> 00:21:24.680
of July, and probably seven eight years ago, I dropped

385
00:21:25.039 --> 00:21:28.400
the beginning car wash part of it and I did

386
00:21:28.400 --> 00:21:29.519
it as a show and shine.

387
00:21:29.920 --> 00:21:32.759
So I mean, I recall the story, correct me if

388
00:21:32.759 --> 00:21:33.119
I'm wrong.

389
00:21:33.160 --> 00:21:37.759
It got so big it's massive. Now it's a huge event. Yeah,

390
00:21:38.119 --> 00:21:44.039
it's a festival now. And you know, having like moving

391
00:21:44.119 --> 00:21:46.480
through of an event like that, trying to do a

392
00:21:46.519 --> 00:21:51.200
car wash number one didn't work. The world changed, times

393
00:21:51.200 --> 00:21:54.240
have changed. Having that kind of thing around is not

394
00:21:54.480 --> 00:21:56.799
as politically correct as it was back in the day.

395
00:21:58.319 --> 00:22:00.480
And the show and Shine. I started doing Kei car

396
00:22:00.559 --> 00:22:03.880
Wash and show and Shine, and now it's just no

397
00:22:04.000 --> 00:22:08.079
more bikini car wash, just show and Shine. And that

398
00:22:08.160 --> 00:22:11.519
show has grown and grown and grown. Last year we

399
00:22:11.599 --> 00:22:16.640
had two hundred registered cars. I had fifteen, fifteen or

400
00:22:16.680 --> 00:22:20.079
sixteen vendors. I've gotten to the point where this festival

401
00:22:20.119 --> 00:22:23.000
is so big that people actually pay me to have

402
00:22:23.119 --> 00:22:26.640
vendor spaces at my show. I used to invite them

403
00:22:26.680 --> 00:22:29.119
and have them come for free, just so I had

404
00:22:29.160 --> 00:22:33.839
things for people to do. And now I charge money

405
00:22:33.839 --> 00:22:35.599
for them to come because they do very well. Because

406
00:22:35.640 --> 00:22:39.240
there's thousands of spectators that show up for that day.

407
00:22:39.279 --> 00:22:42.079
So is this at your property and use space elsewhere?

408
00:22:42.319 --> 00:22:46.079
No, that's right here at my property. You know, we've

409
00:22:46.480 --> 00:22:49.720
gotten ahead of ourselves a little bit. But my property

410
00:22:49.799 --> 00:22:55.720
now that I have is two acres. I bought this

411
00:22:55.839 --> 00:23:00.759
land in twenty it was at the end of twenty twenty.

412
00:23:01.240 --> 00:23:02.079
You built the building.

413
00:23:02.759 --> 00:23:04.319
No, I bought a building that was here. It was

414
00:23:05.400 --> 00:23:09.440
a stoven chimney shop. But before that, I was in

415
00:23:09.480 --> 00:23:12.839
a small, little two thousand square foot place I shared

416
00:23:13.240 --> 00:23:16.680
with renta center, and it was right next door. It's

417
00:23:16.839 --> 00:23:19.599
literally one hundred yards from where I am now, and

418
00:23:19.640 --> 00:23:22.799
there's a huge field in the middle. So back in

419
00:23:22.839 --> 00:23:26.240
the day when I started that car show, I haven't

420
00:23:26.240 --> 00:23:29.599
really moved. I've just done a lateral move three literally

421
00:23:29.640 --> 00:23:33.279
three doors down. So we still use that same field

422
00:23:33.279 --> 00:23:34.839
in the middle. It's just now instead of on the

423
00:23:34.880 --> 00:23:36.440
right of the field, I'm on the left of the field,

424
00:23:38.039 --> 00:23:41.000
and it's just it's grown and grown to a point

425
00:23:41.000 --> 00:23:42.839
where it's just it's huge.

426
00:23:42.839 --> 00:23:44.680
And some I don't know how much, but I know

427
00:23:44.759 --> 00:23:46.400
some of those proceeds you give.

428
00:23:46.279 --> 00:23:50.240
Away, yeah every year. Well, the way it kind of

429
00:23:50.279 --> 00:23:53.640
started was the city started to have a hard time

430
00:23:53.680 --> 00:23:55.920
with the whole bikini car wash, so I turned it

431
00:23:55.960 --> 00:24:00.000
into a charity bikini car wash, and we would raise

432
00:24:00.119 --> 00:24:04.400
money for different funds. I had joined the fire department

433
00:24:05.960 --> 00:24:11.759
back in ninety six, and because I was involved with

434
00:24:11.759 --> 00:24:13.920
the fire department, I had a huge passion for the

435
00:24:13.920 --> 00:24:18.039
fire service, so the money usually went like the first

436
00:24:18.039 --> 00:24:20.839
thing we raised money was for the City of Sandford's

437
00:24:20.880 --> 00:24:25.359
first thermal imagery camera. I made enough money to donate

438
00:24:25.359 --> 00:24:28.279
a thermal imaging camera to the City of Sandford because

439
00:24:28.319 --> 00:24:32.000
budget didn't allow for them to get one. And then

440
00:24:32.039 --> 00:24:34.680
every year I would pick a different charity to give

441
00:24:34.680 --> 00:24:36.839
the money to. We have another charity here in town

442
00:24:36.880 --> 00:24:40.559
called Graanmtastic, which raises money for kids that are terminally

443
00:24:40.599 --> 00:24:43.920
ill they can't get out of a hospital, bet or something,

444
00:24:43.960 --> 00:24:46.279
and it would give them laptops and computers so that

445
00:24:46.319 --> 00:24:49.519
they could communicate with the outside world. And every year

446
00:24:49.559 --> 00:24:53.240
I picked a different charity and that worked in my

447
00:24:53.319 --> 00:24:57.279
favor for the longest time because nobody really shut me

448
00:24:57.319 --> 00:24:59.319
down because it was anything.

449
00:25:01.839 --> 00:25:03.920
But they still with traffic. That had to be traffic

450
00:25:03.960 --> 00:25:07.440
to deal with, right, they had to be. Yeah, the

451
00:25:07.599 --> 00:25:11.359
local business has probably liked it some of that point.

452
00:25:11.400 --> 00:25:14.400
Now this show has grown to the point where it's

453
00:25:14.400 --> 00:25:17.880
so big now that the hotels get busy. People drive

454
00:25:17.920 --> 00:25:20.519
from you know, I have cars at trailer up here

455
00:25:20.519 --> 00:25:24.160
from New York. You know, a friend of mine, Ada

456
00:25:24.319 --> 00:25:28.920
from Baltimore, has coming up for the show in the summertime.

457
00:25:29.440 --> 00:25:31.440
So I mean it's gotten to the point now where

458
00:25:31.440 --> 00:25:36.440
it's got national recognition, partially because my involvement with m

459
00:25:36.480 --> 00:25:40.799
E A winning twelve what retailer vir for four years

460
00:25:40.839 --> 00:25:44.279
now in a row or not retailer via but top twelve,

461
00:25:44.279 --> 00:25:49.880
I should I should rephrase thats gotten me some national attention.

462
00:25:51.000 --> 00:25:53.119
I became friends with a guy named Michael Van Horn

463
00:25:53.200 --> 00:25:55.240
many many years ago. I met in Las Vegas at

464
00:25:55.240 --> 00:25:59.000
the Consumer Electronics Show, and he promotes my shop and

465
00:25:59.079 --> 00:26:02.160
my and what I I do regularly. And you know,

466
00:26:02.240 --> 00:26:05.319
he used to have a newspaper, a rag magazine that

467
00:26:05.400 --> 00:26:09.279
he put out for the industry and he still does

468
00:26:09.720 --> 00:26:14.960
his you know, podcasts and different things digitally and gets

469
00:26:15.599 --> 00:26:18.279
he talks about everybody in the industry. So that gets

470
00:26:18.319 --> 00:26:21.920
a lot of recognition for for me here in little Sanford.

471
00:26:22.279 --> 00:26:26.039
So how big of town Stanford, twenty.

472
00:26:25.839 --> 00:26:29.079
Two thousand people is the Yeah, it's not big, it's

473
00:26:29.079 --> 00:26:34.839
not big. Fortunate that I've done this for thirty years now,

474
00:26:36.279 --> 00:26:39.119
and I think partially, you know, I'm in the store

475
00:26:39.119 --> 00:26:41.200
a lot. I'm not here every day because you know,

476
00:26:41.279 --> 00:26:46.599
I did have my fire department responsibilities. But people love

477
00:26:46.759 --> 00:26:48.839
to come and see me, and and they love that

478
00:26:48.960 --> 00:26:52.759
low and and I've taken it and changed. We don't

479
00:26:52.799 --> 00:26:57.640
just do cars anymore. Yeah, I do restaurant, commercial sound

480
00:26:57.640 --> 00:26:58.359
and restaurants.

481
00:26:59.160 --> 00:26:59.960
I was gonna ask about that.

482
00:27:00.200 --> 00:27:04.039
Yeah, yeah, I do a lot of that. I've I've

483
00:27:04.039 --> 00:27:06.920
gotten my name involved with all the restaurants in the

484
00:27:06.920 --> 00:27:09.599
Seacoasts and the Gunk Whitt and Kenny Bunk and Kenny

485
00:27:09.640 --> 00:27:12.640
my Port and Wells. And once you do one or

486
00:27:12.640 --> 00:27:15.039
two of those restaurants, all those restaurants know each other

487
00:27:16.119 --> 00:27:17.839
and they all talk, Hey, where'd you get your stereo

488
00:27:18.359 --> 00:27:21.359
or where'd you get this? And so I do you know,

489
00:27:21.440 --> 00:27:23.839
I just did a sports bar with twenty two TVs

490
00:27:23.920 --> 00:27:29.599
and sound, and I've done I do some houses. I

491
00:27:29.720 --> 00:27:35.480
do guys man caves. I do some really big stuff.

492
00:27:35.519 --> 00:27:41.279
I did the park here in town, Goodall Park. Goodall

493
00:27:41.319 --> 00:27:44.200
Park is where they play the baseball league. It's New

494
00:27:44.200 --> 00:27:47.880
England Collegiate Baseball League plays there. I did all the

495
00:27:47.960 --> 00:27:51.480
PA and the sound in that whole stadium, the brand

496
00:27:51.480 --> 00:27:53.640
new high school they just got built. They hired me

497
00:27:53.680 --> 00:27:57.519
to do all the sound in the football field. So

498
00:27:57.559 --> 00:28:00.359
that's what's given me. There's only twenty two thous people

499
00:28:00.359 --> 00:28:01.960
for me to draw from. So how do you stay

500
00:28:02.000 --> 00:28:06.200
in business and grow for thirty years? You have to

501
00:28:06.319 --> 00:28:09.359
draw from other areas, you know, because I saturated the

502
00:28:09.400 --> 00:28:10.279
market essentially.

503
00:28:10.839 --> 00:28:12.480
Well, I'm gonna say, I'm going to say two things

504
00:28:12.519 --> 00:28:15.640
because I'm always talking about mindsets and you know, in

505
00:28:15.680 --> 00:28:17.880
my business. So first of all, you didn't you didn't

506
00:28:17.880 --> 00:28:22.599
look at that twenty thousand dollars, twenty two thousand population

507
00:28:22.680 --> 00:28:25.799
and say, wow, there's not much here. No, you're entrepreneurial,

508
00:28:26.559 --> 00:28:30.839
you know brain So I saw opportunity, not right restriction.

509
00:28:31.680 --> 00:28:31.839
You know.

510
00:28:31.880 --> 00:28:33.839
It's like the old like the old story that you've

511
00:28:33.839 --> 00:28:36.400
probably heard, I've heard of a million times. But they

512
00:28:36.440 --> 00:28:40.160
send this guy to like the plains of Africa to

513
00:28:40.200 --> 00:28:43.880
tell shoes and he fails miserably and comes he calls

514
00:28:43.880 --> 00:28:45.880
the home office. They bring him home and he said

515
00:28:45.880 --> 00:28:47.559
he failed because no one wore shoes. So they sent

516
00:28:47.640 --> 00:28:50.519
another guy. The other guy kept calling for more shoes

517
00:28:50.519 --> 00:28:52.039
and more shoes, more shoes, and they said, what do

518
00:28:52.079 --> 00:28:53.480
you what are you doing differently? He said, I don't know.

519
00:28:53.519 --> 00:28:55.599
Nobody wears shoes. It's an awesome market, you know.

520
00:28:56.319 --> 00:29:01.000
Oh yeah. And then I'm always thinking of things. Yeah,

521
00:29:01.039 --> 00:29:04.119
you know there there there's always a side thing that

522
00:29:04.240 --> 00:29:06.720
comes to my mind of oh I could do this,

523
00:29:08.119 --> 00:29:11.920
and and I watch other businesses and other people do stuff,

524
00:29:13.039 --> 00:29:15.680
and I'm like, well I could do that, and and uh,

525
00:29:16.000 --> 00:29:19.160
you know, I've I've changed the business. You know. Led

526
00:29:19.279 --> 00:29:22.880
lighting became a thing, and you know, you either got

527
00:29:22.920 --> 00:29:25.079
behind it or you didn't, and I got behind it.

528
00:29:25.599 --> 00:29:30.039
We do a ton with you know, lighting boats. This

529
00:29:30.079 --> 00:29:35.279
is a huge boating area. So I mastered my craft

530
00:29:35.319 --> 00:29:38.079
and putting radios in boats and went to the marinas

531
00:29:38.079 --> 00:29:41.039
in this area and and touch base with all the

532
00:29:41.039 --> 00:29:44.319
marinas and the and the lobstermen and the fishermen and

533
00:29:44.359 --> 00:29:48.440
everybody likes music. We all like music. It's relaxing, it's

534
00:29:48.519 --> 00:29:53.599
it's just it's it's what people enjoy. So you can

535
00:29:53.680 --> 00:29:57.039
put music anywhere. I do stuff at camps on the lakes.

536
00:29:58.559 --> 00:30:01.519
They're side by sides and I've even put system of

537
00:30:01.559 --> 00:30:05.599
the Stowvieals. So it's just got to always be thinking

538
00:30:05.640 --> 00:30:06.599
of those kinds of things.

539
00:30:07.000 --> 00:30:09.880
Yeah, Titan murdering. Where when we visited them at one

540
00:30:09.920 --> 00:30:12.960
of them A shows in Nashville, there was this big

541
00:30:13.079 --> 00:30:16.119
John Dear tractor on their yard because they're putting some

542
00:30:16.279 --> 00:30:18.359
kind of system in it for the guy that's driving around,

543
00:30:18.400 --> 00:30:20.880
you know, yeah, out and down all the all the

544
00:30:20.880 --> 00:30:22.680
weed or the not wheed it would be corned or

545
00:30:22.720 --> 00:30:25.640
something whatever they down there. But so funny.

546
00:30:25.799 --> 00:30:28.039
But being that entrepreneury, you know, that kind of guy

547
00:30:28.079 --> 00:30:32.359
that it's always thinking. You know, Sandford sound in the

548
00:30:32.559 --> 00:30:35.400
in the audio, and the sound has been the go

549
00:30:35.480 --> 00:30:39.160
to from the beginning. But I've gone off on some

550
00:30:39.240 --> 00:30:42.519
tangents over the years, and you may or may not

551
00:30:42.599 --> 00:30:46.000
have going to touch on some of these. But you know,

552
00:30:46.079 --> 00:30:48.359
when I did my bikini car wash for the years,

553
00:30:50.400 --> 00:30:53.640
I was utilizing girls from a strip club, I guess

554
00:30:53.839 --> 00:30:57.319
for lack of better terms, I quickly realized that those

555
00:30:57.359 --> 00:31:02.160
girls are extremely unreliable and they don't show up in time.

556
00:31:02.720 --> 00:31:06.200
They've been up all night long. So I transitioned that

557
00:31:06.279 --> 00:31:11.519
into using more like model type girls. And then I

558
00:31:11.599 --> 00:31:13.559
started thinking about it and I said, well, why don't

559
00:31:13.599 --> 00:31:15.920
I just do that myself? I mean I could, I

560
00:31:16.000 --> 00:31:19.839
could run something like that. So I started a company

561
00:31:19.839 --> 00:31:24.400
called Team Elite, and I hired I had twenty five

562
00:31:24.759 --> 00:31:29.440
girls that worked with me, and I got contracts with

563
00:31:30.079 --> 00:31:35.000
NHRA at Epping Dragway. I got contracts with NASCAR because

564
00:31:35.039 --> 00:31:37.039
I'm a huge NASCAR fan. I go to the stocks

565
00:31:37.039 --> 00:31:40.079
so all times, so I knew people there and I

566
00:31:40.119 --> 00:31:43.279
was friends with a guy from New England fights, and

567
00:31:43.359 --> 00:31:47.480
I built that side of the business to I would,

568
00:31:47.599 --> 00:31:49.200
you know, if you go to the races and there's

569
00:31:49.200 --> 00:31:50.799
always a pretty girl that wants you to sign up

570
00:31:50.839 --> 00:31:53.559
for this credit card, You're gonna get a free T shirt,

571
00:31:53.599 --> 00:31:55.640
you're gonna get a free cushion to sit on in

572
00:31:55.680 --> 00:31:58.039
the racetrack and stuff. But we just want your credit card.

573
00:31:58.200 --> 00:32:00.559
We know your SOID security number and stuff inside this form.

574
00:32:00.920 --> 00:32:02.599
And it's very very hard to say no to a

575
00:32:02.599 --> 00:32:06.359
pretty girl. Well that was me. I did that for

576
00:32:07.119 --> 00:32:09.920
a long time. I would. I would contract these girls

577
00:32:10.000 --> 00:32:12.599
to do that, the ring card girls at fights and

578
00:32:12.759 --> 00:32:16.599
MMA fights and boxing matches and things. So I was

579
00:32:16.720 --> 00:32:19.640
doing that on the side as I was running the

580
00:32:19.680 --> 00:32:25.200
audio business and doing the firefighting thing. On you know,

581
00:32:25.400 --> 00:32:27.519
twenty four On twenty four off twenty four on four

582
00:32:27.559 --> 00:32:30.319
day off type. Then yeah, and I sweet and my

583
00:32:30.400 --> 00:32:35.319
family all kind of always at once, and I built

584
00:32:35.359 --> 00:32:39.559
that company up. My wife extremely tolerant woman for putting

585
00:32:39.640 --> 00:32:42.599
up with that for years for sure, you know, but

586
00:32:42.920 --> 00:32:47.839
you know, I never realized like nightclubs would pay me

587
00:32:49.319 --> 00:32:52.000
a percentage of the door. Yeah, I didn't.

588
00:32:52.279 --> 00:32:54.160
I didn't know this happened when you told me this

589
00:32:54.200 --> 00:32:54.599
the first time.

590
00:32:54.640 --> 00:32:57.480
Go ahead, the nightclub would pay me a percentage of

591
00:32:57.519 --> 00:33:00.839
the door to bring a bunch of girls to the club.

592
00:33:01.519 --> 00:33:03.640
I felt like a pimp, but I'm really not a pimp.

593
00:33:03.680 --> 00:33:06.599
But there was no sex involved. But yeah, they came

594
00:33:06.759 --> 00:33:09.440
to bring these girls to the bar and they would

595
00:33:09.440 --> 00:33:10.720
have to have fun. All they had to do is

596
00:33:10.759 --> 00:33:14.319
have fun. And if there's pretty girls in the bar,

597
00:33:14.440 --> 00:33:18.079
the guys come. And so they paid me to bring

598
00:33:18.119 --> 00:33:22.640
those girls to the club. I bought a limousine and

599
00:33:22.920 --> 00:33:25.119
that was my transport. I'd lettered it all up with

600
00:33:25.160 --> 00:33:28.160
team Elite Models and blah blah blah, and we'd pull

601
00:33:28.160 --> 00:33:30.720
into the nightclub in front and I would open that

602
00:33:30.759 --> 00:33:33.759
door and fifteen gritty girls would get out, and it

603
00:33:33.920 --> 00:33:36.680
was like, oh my god, what's going on? Go in

604
00:33:36.759 --> 00:33:39.559
they'd give us a VIP table and you have a

605
00:33:39.559 --> 00:33:42.880
great time all night long. All right to the door.

606
00:33:43.400 --> 00:33:45.759
Pause right there, we're going to take our second break.

607
00:33:45.799 --> 00:33:48.000
We'll be back in about a minute with Jack Bogart.

608
00:33:48.119 --> 00:33:48.480
Thank you.

609
00:33:51.880 --> 00:33:55.880
You're listening to Winning Business Radio with Kevin Helenett on

610
00:33:56.119 --> 00:34:00.000
W four CY Radio. That's W four cy dot com.

611
00:34:00.279 --> 00:34:02.920
Don't go away. More helpful information is coming right up

612
00:34:03.160 --> 00:34:05.759
right here on Winning Business Radio.

613
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614
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If you're looking for a good restaurant, it can help

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617
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618
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619
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620
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621
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622
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623
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624
00:34:41.719 --> 00:34:44.480
And now back to Winning Business Radio with Kevin helen

625
00:34:44.559 --> 00:34:48.480
In presenting exciting topics and expert guests with one goal

626
00:34:48.519 --> 00:34:51.880
in mind to help you succeed in business. Here once

627
00:34:51.920 --> 00:34:53.480
again is Kevin Helene.

628
00:35:01.119 --> 00:35:04.400
We're back with entrepreneur and business owner Jack Bogart of Sandford,

629
00:35:04.719 --> 00:35:06.639
Sandford Sound, Sandford, Maine.

630
00:35:07.000 --> 00:35:07.119
Uh.

631
00:35:07.199 --> 00:35:09.400
What are some of the other tangents you've you've found

632
00:35:09.440 --> 00:35:10.280
along the way.

633
00:35:11.559 --> 00:35:14.559
Like in reference of businesses and things that I mean, it.

634
00:35:14.639 --> 00:35:20.159
Was definitely a tie to uh back back to well yeah,

635
00:35:20.199 --> 00:35:24.320
talking about lighting and sound and audio and and uh yeah,

636
00:35:24.559 --> 00:35:26.880
see these opportunities that others happened.

637
00:35:26.760 --> 00:35:30.679
The little side businesses. Yeah, all come back to my

638
00:35:30.840 --> 00:35:35.360
heart and my passion, Yeah is cardio and stereos.

639
00:35:35.400 --> 00:35:36.920
And that was the tie, and I lost it for

640
00:35:36.960 --> 00:35:38.840
two seconds. It's the cars, right, It comes aback.

641
00:35:38.920 --> 00:35:41.679
It's always been cars. Yeah. And you know, I go

642
00:35:41.760 --> 00:35:45.519
off on these tangents and do these other things, but

643
00:35:45.679 --> 00:35:48.000
I always come back home, right, and I always come

644
00:35:48.039 --> 00:35:50.800
back to the car. I grew up around cars, told

645
00:35:50.800 --> 00:35:54.480
you earlier. I grew up around boats, and I just

646
00:35:54.599 --> 00:35:57.639
I really love what I do. And I can remember

647
00:35:57.719 --> 00:36:01.239
my other when I was a kid telling me because

648
00:36:01.320 --> 00:36:02.639
like I said earlier, I went school to be an

649
00:36:02.719 --> 00:36:05.760
architect and I just didn't like it. It wasn't it

650
00:36:05.800 --> 00:36:08.760
wasn't me. And my mother said make sure you get

651
00:36:08.800 --> 00:36:14.440
something that you enjoy, do what you like, because you're

652
00:36:14.440 --> 00:36:15.679
gonna do it for the rest of your life. So

653
00:36:16.199 --> 00:36:17.679
it won't be like you're going to work every day.

654
00:36:17.719 --> 00:36:19.679
If you go to work and do something that you enjoy.

655
00:36:20.320 --> 00:36:23.719
And I can honestly say that there are not days

656
00:36:23.760 --> 00:36:27.280
here that are tough. But I love what I do

657
00:36:27.679 --> 00:36:32.559
and I enjoy it. It's awesome. I work on beautiful cars,

658
00:36:32.599 --> 00:36:34.360
I work on beautiful boats.

659
00:36:34.239 --> 00:36:38.079
With people, with nice people, you know what I mean.

660
00:36:39.280 --> 00:36:42.079
And you know at this point, now I'm sixty. Now

661
00:36:42.480 --> 00:36:44.199
well you know I'm gonna be sixty in a couple

662
00:36:44.239 --> 00:36:47.400
of months. You know, all those little side things that

663
00:36:47.440 --> 00:36:49.920
I did for a while was me throwing out different things,

664
00:36:49.960 --> 00:36:53.920
trying to figure out what's going to work. And I

665
00:36:53.960 --> 00:36:57.039
always come back to this and this is this is

666
00:36:57.079 --> 00:37:01.320
my passion, this is what I love to do. And

667
00:37:01.960 --> 00:37:03.960
like I promised my mom, I don't go to work.

668
00:37:04.440 --> 00:37:06.719
I do what I love every single day.

669
00:37:06.800 --> 00:37:09.679
So yeah, it doesn't mean it's not difficult at times,

670
00:37:09.840 --> 00:37:12.719
like for example, you well it's a good news and

671
00:37:12.719 --> 00:37:14.639
bad news. I mean, you grossed a million for the

672
00:37:14.639 --> 00:37:17.280
first time in twenty twenty four. That's fantastic. First of all,

673
00:37:17.280 --> 00:37:18.280
what do you attribute that to.

674
00:37:20.480 --> 00:37:24.320
The biggest thing I think I attributed to is you know,

675
00:37:24.400 --> 00:37:28.519
I bought a building that's eight thousand square feet, so

676
00:37:28.519 --> 00:37:31.880
I got much larger. You know. I was in a

677
00:37:31.880 --> 00:37:37.440
small two thousand square foot shop and I put my

678
00:37:37.480 --> 00:37:41.760
retirement papers in for the fire department in January of twenty.

679
00:37:42.559 --> 00:37:44.920
I made an offer on this building. In January of

680
00:37:45.000 --> 00:37:48.719
twenty my retirement I put I was going to be

681
00:37:48.760 --> 00:37:51.519
done in April first. Because a joker, so I said

682
00:37:51.519 --> 00:37:55.199
April first, before day my last day. I put an

683
00:37:55.239 --> 00:37:59.320
offer on this building, and then COVID hit March twentieth

684
00:37:59.400 --> 00:38:04.039
or March seventh, and the world stopped as we know it.

685
00:38:05.159 --> 00:38:08.000
So buying this building took a long time. I didn't

686
00:38:08.000 --> 00:38:10.880
actually close on this building until the end of December

687
00:38:10.920 --> 00:38:11.360
of twenty.

688
00:38:11.639 --> 00:38:12.800
It would just stop for the.

689
00:38:14.559 --> 00:38:18.239
People. The banks weren't loaning money, people in hospitality were

690
00:38:18.519 --> 00:38:22.880
Restaurants were closing, hotels were closing. It was a very

691
00:38:23.000 --> 00:38:28.599
unstick It was unstable times. So I bought this building

692
00:38:28.639 --> 00:38:31.280
in twenty and then every year my business got better.

693
00:38:32.679 --> 00:38:34.679
Now we all know in the n R of industry.

694
00:38:34.920 --> 00:38:37.639
People the outside world may not realize that, but for

695
00:38:37.800 --> 00:38:40.760
us people that are in the electronics industry or anything

696
00:38:40.840 --> 00:38:44.400
like that. Twenty one twenty three were the best years

697
00:38:44.559 --> 00:38:48.400
anybody could ever have had. People were getting free money,

698
00:38:48.920 --> 00:38:50.920
they were they didn't have anything to do at home,

699
00:38:51.400 --> 00:38:54.599
they were buying toys, they were putting arrows in those toys.

700
00:38:55.960 --> 00:38:59.159
And we all had extremely strong years. So that helped.

701
00:39:00.280 --> 00:39:03.000
But my sales have gotten better every single year. And

702
00:39:03.079 --> 00:39:06.599
I closed twenty four with my first year that I

703
00:39:06.719 --> 00:39:12.119
grossed over a million dollars and with four guys, three

704
00:39:12.320 --> 00:39:16.480
to four guys. That's we hustled. It's a big accomplishment.

705
00:39:16.559 --> 00:39:18.480
You know, that's double what I was doing in my

706
00:39:18.480 --> 00:39:20.559
other location in four years.

707
00:39:20.840 --> 00:39:23.119
So success now is kind of the bad news a

708
00:39:23.119 --> 00:39:25.880
little bit, because you need you need staff now. Yeah,

709
00:39:25.920 --> 00:39:28.679
and so you're actually hiring you need a sales associate

710
00:39:28.719 --> 00:39:30.440
and you're looking for an installation technical.

711
00:39:30.679 --> 00:39:33.760
So I'm at that point now where staffing is. It's

712
00:39:33.800 --> 00:39:37.760
hard to get the right staffing. Work ethic in our

713
00:39:37.800 --> 00:39:43.039
country has changed durastic the amount. You know, this is

714
00:39:43.039 --> 00:39:46.440
a blue collar work, this is a trade job, the

715
00:39:46.800 --> 00:39:50.719
install side of it, right, and you know, so I'm

716
00:39:50.760 --> 00:39:53.519
in that middle of trying to recruit and find the

717
00:39:53.599 --> 00:39:57.639
right salesperson. I have one great guy that works here.

718
00:39:57.679 --> 00:40:01.679
He does awesome, but we're busy. We need more and

719
00:40:01.719 --> 00:40:06.000
then installations, and I trying to find the right technician

720
00:40:06.199 --> 00:40:09.719
and the right guy. You know, you're not just working

721
00:40:09.760 --> 00:40:14.000
on anything. You're working on people's cars. We're working on

722
00:40:14.199 --> 00:40:17.559
Mercedes and some Porsche, and you know, we get high

723
00:40:17.599 --> 00:40:19.519
in vehicles and even the ones that aren't high end,

724
00:40:19.639 --> 00:40:19.960
you know.

725
00:40:20.599 --> 00:40:21.800
To somebody's baby.

726
00:40:22.280 --> 00:40:25.400
Yeah, it's somebody's car. Man, I don't care if the

727
00:40:25.440 --> 00:40:28.639
guy's driving a Ford Escort or he's driving a Dodge

728
00:40:28.719 --> 00:40:32.760
Ram truck or what he's driving. That's his that's his Ferrari.

729
00:40:34.039 --> 00:40:37.920
And you can't just let anybody work on that car.

730
00:40:38.760 --> 00:40:41.400
Multitude of things can happen, you know, they can break it,

731
00:40:41.480 --> 00:40:43.440
they can cost me a ton of money to repair

732
00:40:43.800 --> 00:40:48.000
what they've damaged, or they just don't know what they're doing.

733
00:40:48.239 --> 00:40:51.960
And so I need a skilled tech.

734
00:40:52.320 --> 00:40:54.880
And there's a lot of in some cases, right, you know,

735
00:40:55.199 --> 00:40:58.599
for the audience's sake, there's a lot of skilled craftsmanship

736
00:40:58.639 --> 00:40:59.239
that goes into that.

737
00:40:59.760 --> 00:41:00.000
Right.

738
00:41:00.039 --> 00:41:02.519
You don't just figure out and put a new one in.

739
00:41:02.639 --> 00:41:04.920
They're all be a fabricator.

740
00:41:04.960 --> 00:41:06.599
Fabrication, right, you need.

741
00:41:06.480 --> 00:41:12.119
To be an installer, troubleshooter, problem solverware shooter, tru You

742
00:41:12.159 --> 00:41:14.039
need to know how to take a car part properly

743
00:41:14.079 --> 00:41:16.559
without breaking it. You then have to look outside of

744
00:41:16.599 --> 00:41:19.440
the box and figure out where in that vehicle can

745
00:41:19.480 --> 00:41:22.880
I find to mount an amplifier, Where can I build

746
00:41:22.880 --> 00:41:25.840
a subwle for enclosure, because the subblefers all need a

747
00:41:25.840 --> 00:41:27.000
certain amount of airspace.

748
00:41:27.239 --> 00:41:31.360
I quickly for a second. Yeah, any listeners or viewers,

749
00:41:31.360 --> 00:41:34.320
if you haven't checked that out, go to Sandfordsound dot

750
00:41:34.320 --> 00:41:36.239
com and look at the gallery and you'll see what

751
00:41:36.280 --> 00:41:36.840
he's talking about.

752
00:41:36.840 --> 00:41:41.800
Go ahead, all right, we do fiberglassing, you know. I mean,

753
00:41:41.840 --> 00:41:43.559
I'm in a market in Maine where it's a little

754
00:41:43.599 --> 00:41:46.679
different than some of these guys like Ada in Baltimore,

755
00:41:46.960 --> 00:41:50.000
and my friend Jason and Columbus and some of these

756
00:41:50.039 --> 00:41:52.079
other guys in some of these you know, Jason Krantz

757
00:41:52.119 --> 00:41:56.480
in Vegas. These guys have different vehicles than we have here,

758
00:41:56.960 --> 00:41:58.960
but it's still the same thing. You still have to

759
00:41:59.480 --> 00:42:01.840
figure out out how to put stuff in these cars

760
00:42:02.320 --> 00:42:07.119
and do it right. And now today you gotta be

761
00:42:07.599 --> 00:42:09.079
you got to no software. You gotta know how to

762
00:42:09.079 --> 00:42:11.199
program you gotta know how to do things. We're using

763
00:42:11.239 --> 00:42:14.119
three D printers, we're using C and C machines, and

764
00:42:14.519 --> 00:42:17.039
your average high school kid doesn't know how to program

765
00:42:17.119 --> 00:42:19.800
a CE and C machine or a three D printer

766
00:42:20.000 --> 00:42:22.760
to make a bracket to mount a tweeter or two

767
00:42:23.159 --> 00:42:27.000
to fit it in the dash of a twenty five ram.

768
00:42:27.840 --> 00:42:31.599
You know. So it's hard to find the right person

769
00:42:31.719 --> 00:42:34.599
to expand the business the right way.

770
00:42:35.159 --> 00:42:37.760
But for the right person, you offer a tremendous opportunity.

771
00:42:38.000 --> 00:42:40.119
They're going to love what they're doing, working with their

772
00:42:40.119 --> 00:42:42.880
hands or making things or building things, and it's I mean,

773
00:42:42.920 --> 00:42:45.599
they can probably do what they love right, Oh my god. Yeah,

774
00:42:45.719 --> 00:42:47.360
they're a sound person, a car person.

775
00:42:47.400 --> 00:42:51.400
That's perfect for them. You talk to any one employees,

776
00:42:51.679 --> 00:42:53.400
talk to any of the people that I've had work

777
00:42:53.440 --> 00:42:56.000
here at the pat that have left. Yea, as my

778
00:42:56.039 --> 00:42:59.280
wife says, they all come home. Every single person that's

779
00:42:59.280 --> 00:43:01.559
ever worked here still comes in here and visits me

780
00:43:01.599 --> 00:43:04.320
on a regular basis and talks about how this was

781
00:43:04.360 --> 00:43:06.599
the best job they've ever had in their life. The

782
00:43:06.719 --> 00:43:11.800
hardest part about this job is reference to it, and

783
00:43:11.880 --> 00:43:15.320
that would be the you know, retaining good help. You

784
00:43:15.360 --> 00:43:18.119
don't retire from here. It's not like you're working for

785
00:43:18.159 --> 00:43:21.519
the Navy or the shipyard or Fratt and Whitney. And

786
00:43:21.559 --> 00:43:25.519
I have a huge pension plan and a huge medical

787
00:43:25.599 --> 00:43:29.360
benefits and I offer four oh one K. I offer

788
00:43:29.599 --> 00:43:33.960
very competitive wages. I treat them. There's a lot of

789
00:43:34.000 --> 00:43:37.320
little perks and things that I do for the guys.

790
00:43:38.000 --> 00:43:39.639
But you know, some of these guys that are starting

791
00:43:39.639 --> 00:43:42.239
out a young family, you know, they need medical insurance

792
00:43:42.280 --> 00:43:45.599
and they need more. So that's the hardest part about

793
00:43:45.599 --> 00:43:49.440
a small business is being able to compete with that

794
00:43:49.599 --> 00:43:51.840
side of what people are looking for. So, you know,

795
00:43:51.920 --> 00:43:53.719
I get a guy, they last four or five years,

796
00:43:53.960 --> 00:43:56.000
six years. You know, I had one guy who was

797
00:43:56.039 --> 00:44:00.199
ten and then they traditionally move on, but they all

798
00:44:00.280 --> 00:44:02.480
say it was the best time of their life.

799
00:44:02.519 --> 00:44:04.880
So you know, and then the sales role, right, you

800
00:44:04.920 --> 00:44:08.159
need somebody to help with help you with Tim, right.

801
00:44:08.119 --> 00:44:11.599
Yep, I need somebody for Tim and I upstairs. You know,

802
00:44:11.719 --> 00:44:14.800
at that point now where I want to work on

803
00:44:14.960 --> 00:44:18.599
the business and not business. And I don't know if

804
00:44:18.599 --> 00:44:22.360
everybody understands that statement, but you know, there's two different sides.

805
00:44:22.400 --> 00:44:25.199
I don't want that have to be an active salesperson

806
00:44:25.280 --> 00:44:28.000
in the business. I want to work on getting new

807
00:44:28.000 --> 00:44:31.719
people in here, new business, new ideas, things like that.

808
00:44:32.239 --> 00:44:35.039
And when I'm short staffed with a store that's a

809
00:44:35.079 --> 00:44:38.400
four thousand square foot showroom, you know, I could at

810
00:44:38.400 --> 00:44:41.119
any time have twenty people on my sales floor. There's

811
00:44:41.280 --> 00:44:44.599
enough parking that's it's crazy. So it's a lot for

812
00:44:44.679 --> 00:44:50.280
one guy. Tim does absolutely amazing in the sales field,

813
00:44:51.760 --> 00:44:55.719
but there's nothing you can't You can only stack people

814
00:44:55.760 --> 00:44:59.639
so deep I need I need a qualified salesperson to

815
00:45:00.039 --> 00:45:04.199
to help do that. And finding the right person is

816
00:45:04.519 --> 00:45:07.079
you know, in this industry, you have to be a salesperson.

817
00:45:07.079 --> 00:45:09.559
I'm not looking for a clerk. I'm not looking for

818
00:45:09.639 --> 00:45:11.920
somebody like a Walmart that just rings in the bark.

819
00:45:11.840 --> 00:45:14.039
Right we say an order checker, not an order tacker.

820
00:45:14.280 --> 00:45:16.880
Need I mean people come in here because they want

821
00:45:16.920 --> 00:45:19.039
to know. If all they needed was a clerk, I

822
00:45:19.039 --> 00:45:22.039
could be an Amazon or a Walmart. People come in

823
00:45:22.039 --> 00:45:24.599
here and they want you to know. They come here,

824
00:45:24.800 --> 00:45:27.800
how does this dash camera work? And what does this mean?

825
00:45:28.239 --> 00:45:31.440
And you so you have to know everything about every

826
00:45:31.480 --> 00:45:35.000
product that's in the store, and you also have to

827
00:45:35.000 --> 00:45:38.719
know how to design a car audio system, using the

828
00:45:38.760 --> 00:45:44.119
right components for a car and do it knowledgeably. And

829
00:45:44.199 --> 00:45:47.440
so it takes a special person to do it. You know,

830
00:45:47.840 --> 00:45:49.599
we train, We do our best if I have the

831
00:45:49.679 --> 00:45:54.360
right person, the right person that fits that mold of

832
00:45:54.480 --> 00:45:58.760
what we're looking for, a fun and energetic, outgoing, well groomed,

833
00:45:58.880 --> 00:46:03.480
mannered kid or or a man or woman. I can

834
00:46:03.480 --> 00:46:05.559
train anybody if as long as they can they can

835
00:46:05.599 --> 00:46:07.239
retain what we teach them. Yep.

836
00:46:08.079 --> 00:46:12.079
Again, if it's somebody that loves audio, m hm, they'll

837
00:46:12.119 --> 00:46:15.599
get it right. We're cars, I mean cars, yes, and

838
00:46:15.719 --> 00:46:16.239
cars I.

839
00:46:16.159 --> 00:46:21.239
Mean our boats or motorcycles. I mean everybody loves those

840
00:46:21.239 --> 00:46:25.000
are toys, right, I always say I'm in the toys

841
00:46:25.000 --> 00:46:28.239
for toys business. Yeah, I mean I'm putting toys in

842
00:46:28.239 --> 00:46:33.119
people's toys and it's it's great, it's but you got

843
00:46:33.119 --> 00:46:35.760
to do it knowledgeably because they're gonna go to the

844
00:46:35.800 --> 00:46:38.639
next shop, they're gonna walk, they're gonna go somewhere, or

845
00:46:38.639 --> 00:46:40.320
they're gonna do their own research and they're gonna buy

846
00:46:40.360 --> 00:46:41.960
it on Amazon, and then they're gonna come here with

847
00:46:41.960 --> 00:46:43.880
a box and say you help me put this in,

848
00:46:45.199 --> 00:46:45.719
you know, and.

849
00:46:45.719 --> 00:46:50.800
You said, nope, nope, nope, no, uh yeah, that's what

850
00:46:50.880 --> 00:46:55.519
I teach. Nope. Yeah, So let me ask you a

851
00:46:55.599 --> 00:46:59.119
couple of closing questions. This went fast uh for me anyway.

852
00:46:59.639 --> 00:47:03.599
Uh So, who in the listening and viewing audiences should

853
00:47:03.639 --> 00:47:04.280
reach out to you?

854
00:47:04.320 --> 00:47:05.239
And why? So?

855
00:47:05.280 --> 00:47:08.840
Certainly those in the you know, Sandford main area, but

856
00:47:08.920 --> 00:47:11.480
those outside may want to pick your brain. Why would

857
00:47:11.480 --> 00:47:12.960
they want to call or get a hold of.

858
00:47:12.880 --> 00:47:18.679
You, because they're they're tired of their boring, redundant job

859
00:47:18.760 --> 00:47:24.280
that they're doing. Now, we never do the same thing

860
00:47:24.360 --> 00:47:27.320
day in and day out, so if you're it's fast paced.

861
00:47:28.559 --> 00:47:31.440
But if you're looking for a change, you're looking to

862
00:47:31.480 --> 00:47:34.480
do something that every single day you're not making a

863
00:47:34.559 --> 00:47:38.840
part or you're not doing the same thing over and

864
00:47:38.880 --> 00:47:41.519
over and over, and you like that change. You can

865
00:47:41.760 --> 00:47:47.360
you can multitask and and you want to learn a

866
00:47:47.400 --> 00:47:54.480
new field, come and see me, you know, anybody. We

867
00:47:54.559 --> 00:47:58.960
pay competitive wages, so and for the right person, you know,

868
00:48:00.119 --> 00:48:01.920
maybe and help you some of your fuel costs to

869
00:48:01.960 --> 00:48:04.760
get you here. So it's not just Sandford, you know,

870
00:48:04.760 --> 00:48:07.960
if you live in southern Maine, you live in southern

871
00:48:07.960 --> 00:48:12.559
New Hampshire. Even I'm twenty minutes from Massachusetts border. So

872
00:48:14.159 --> 00:48:17.119
you know, come and see us, come and talk to us,

873
00:48:17.480 --> 00:48:20.000
give us a call, or just stop in the store

874
00:48:20.039 --> 00:48:21.960
sometime and just walk around. And so, I mean the

875
00:48:21.960 --> 00:48:24.280
store is open to the public. It's like the world's

876
00:48:24.360 --> 00:48:27.920
largest man cave. Come walk around and check out the

877
00:48:27.920 --> 00:48:31.000
store and you'll see why you would want to be here.

878
00:48:32.320 --> 00:48:34.719
It's a lot of fun. It's it's almost like you're

879
00:48:34.760 --> 00:48:37.480
going to amusement park when you walk in here. It's

880
00:48:37.599 --> 00:48:42.000
there's so many things to do, you know, Tim. Saturday afternoon,

881
00:48:42.360 --> 00:48:45.880
Tim was riding an electric bike around the store. That's

882
00:48:45.960 --> 00:48:49.920
his drops. I'm going an electric bike and he's riding

883
00:48:49.920 --> 00:48:51.480
a bike at work. I mean, who can say they

884
00:48:51.480 --> 00:48:52.199
do that at work?

885
00:48:52.719 --> 00:48:56.199
So not maybe because you can't get the plans anymore.

886
00:48:56.840 --> 00:49:00.119
Right, No, I still have a lot of it, make

887
00:49:00.320 --> 00:49:03.440
all that stuff at Christmas time. That's funny talking suffers

888
00:49:03.719 --> 00:49:06.320
and yeah, I can still fly a pretty mean plane.

889
00:49:06.480 --> 00:49:08.519
So well you'll have to teach me. Well, listen, thank

890
00:49:08.599 --> 00:49:11.400
you so much for being here. The best way for

891
00:49:11.400 --> 00:49:13.880
people to get in touch with Jack is right there

892
00:49:13.880 --> 00:49:17.519
on the crawl. It's Sandfordsound dot com or JACKB at

893
00:49:17.519 --> 00:49:21.119
Sanfordsound dot com phone numbers there as well. It's two

894
00:49:21.119 --> 00:49:23.800
O seven four nine zero four nine hundred. Jack, thank

895
00:49:23.800 --> 00:49:25.199
you so much for being here. Appreciate it.

896
00:49:25.519 --> 00:49:27.360
Thanks for having me. I appreciate it very much. And you,

897
00:49:27.480 --> 00:49:29.039
like you said, the time went really fast.

898
00:49:29.199 --> 00:49:32.039
Yeah, it does, it does. Good conversation. Thank you, Jack,

899
00:49:32.159 --> 00:49:35.199
Thank you very much, and thanks everybody for listening and watching.

900
00:49:35.239 --> 00:49:38.320
This is a show about business, sometimes business challenges, certainly

901
00:49:38.320 --> 00:49:39.000
business growth.

902
00:49:39.320 --> 00:49:40.000
If you've got.

903
00:49:39.880 --> 00:49:43.039
Concerns about the sales effectiveness of your company, whether your

904
00:49:43.079 --> 00:49:45.719
sales team is you or very small, or it's very large,

905
00:49:45.719 --> 00:49:47.760
feel free to reach out to me on Facebook or

906
00:49:47.800 --> 00:49:50.320
LinkedIn at Winning Business Radio, or you can drop me

907
00:49:50.360 --> 00:49:52.880
a note one of my many email addresses. I always

908
00:49:52.920 --> 00:49:56.480
say Kevin at Winning Business Radio dot com. Our company

909
00:49:56.519 --> 00:49:59.360
is Winning Incorporated. We're part of Sandler Training. We develop

910
00:49:59.480 --> 00:50:03.199
sales team teams into high achievers and sales leaders into

911
00:50:03.239 --> 00:50:05.880
true coaches and mentors. Hey, we're not right for everybody,

912
00:50:05.880 --> 00:50:08.320
but maybe we should have a conversation. Thank you to

913
00:50:08.440 --> 00:50:11.440
producer and engineer John One. Thank you one for another

914
00:50:11.519 --> 00:50:14.599
job well done. Be sure everybody to join us next

915
00:50:14.599 --> 00:50:17.000
week Monday, March tenth. We'll do it all again. Until then,

916
00:50:17.159 --> 00:50:18.440
this is Kevin helenan.

917
00:50:20.039 --> 00:50:22.559
You have been listening to Winning Business Radio with your

918
00:50:22.559 --> 00:50:26.000
host Kevin Helen. If you missed any part of this episode,

919
00:50:26.119 --> 00:50:30.280
The podcast is available on Talk for Podcasting and iHeartRadio.

920
00:50:30.760 --> 00:50:34.440
For more information and questions, go to Winning Business Radio

921
00:50:34.559 --> 00:50:37.599
dot com or check us out on social media. Tune

922
00:50:37.639 --> 00:50:39.719
in again next week and every Monday at four pm

923
00:50:39.719 --> 00:50:43.280
Eastern Time to listen live to Winning Business Radio on

924
00:50:43.519 --> 00:50:47.760
W four CY Radio w four cy dot com. Until then,

925
00:50:48.119 --> 00:50:51.719
let's succeed where others have failed and win in business

926
00:50:52.000 --> 00:50:56.400
with Kevin Helen in and Winning Business Radio