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The topics and opinions expressed in the following show are
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solely those of the hosts and their guests, and not
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Churchill said, those who failed to learn from history are
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condemned to repeat it. Kevin helen M believes that certainly
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applies to business. Welcome to Winning Business Radio here at
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W four CY Radio. That's W four cy dot com
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and now your host, Kevin helen M.
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Thanks everybody for joining in again today. I am Kevin
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Hallan and and welcome back to Winning Business TV and
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Radio on four cy dot com. We're streaming live on
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talkfortv dot com, and of course we're on Facebook and
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that's at Winning Business Radio. And we're available in podcasts
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after this live show today on tons of platforms pretty
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much wherever you listen and watch your podcast content, YouTube,
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Ourheart radio, Spotify, Apple, and the list goes on the
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mission of winning business radio and TV. As regular viewers
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and listeners know, is to offer insights and advice to
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help people avoid the mistakes of others, to learn best practices.
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Those are the how tos, the what tos, the what
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not tos, right to be challenged and hopefully to be
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inspired by the success the successes of others. Excuse me.
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Those are consultants, coaches, advisors, authors, founders and owners, entrepreneurs,
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people with expertise. But you know, virtually every successful person
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I've ever had a chance to talk to has said
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some form of failure in their lives and careers. So
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every week I say, we all have to get our
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knee skinned once in a while. I'm driven to keep
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those scrapes from needing major surgery. Let's endeavor to learn
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from history so we don't repeat it. I've spent the
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better part of my career equipping businesses to grow from
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solopreneurs to small and medium sized companies all the way
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up to the fortune fifty. I've seen some of those
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companies win into varying degrees. I've seen some fail I've
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had the opportunity to rub elbow who excuse me, with
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some of the highest performing people around, and with some
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who probably should have found other professions. In my own businesses,
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I've had a lot of success, of success can't talk today,
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but some failures too. I like to think I've learned
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a lot from those experiences. So of course you're going
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to hear from me some insights and opinions, but more importantly,
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you're going to hear from experts, those consultants, coaches, advisors, authors,
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founders and owners and entrepreneurs. Today, my guest is Eric Arenstaff.
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He's the CEO and Chief Performance Officer of E three
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Capital Partners and elevateid dot org. So he's no exception.
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Here's his bio. Eric Aaronsoft is the CEO and Chief
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Performance Officer of E three Capital Partners and Elevated dot Org.
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He's an accomplished executive, coach, consultant and facilitator, and best
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selling author and creator of the Conscious Intelligence Platform. By
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applying the principles of catalytic leadership and radical unlearning to
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peak performance, Eric guides organizations and their leaders in all
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business sectors, from finance to technology, law firms to healthcare,
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distribution and manufacturing, women owned businesses, entrepreneurs and solopreneurs. For
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over twenty five years, Eric has guided clients to optimize
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their human resource through core competency identification and development, by
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teaching positivity and catalytics skills, and by applying conscious candor
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advanced communication and transformational leadership. Eric is an expert in
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resolving conflict, stuckness and challenges related to rapid growth, scaling,
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shifting roles, and key performance indicators. An expert in organizational communication,
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company culture, empowering women in business, generational and cultural, diverse
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city DEI, and employee retention. Eric delivers meaningful and profitable
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results and removes the multitudes of impediments leaders and their
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organizations to be challenged with. As CEO of E three
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Capital Partners, Eric provides fully licensed financial consultancy services including
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real estate brokerage, banking, correspondence services, and expert witness and
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litigation support services. Additionally, wholesale lending and underwriting management, investment syndication,
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purchase and acquisition and listing. In sales, Eric has worked
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in and called six different countries home. He's had a
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diverse background, including twenty seven years as a paramatic first
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responder with the La County Fire Department and the Laguna
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Beach Fire Department. He's a decorated competitive open water swimmer,
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is a martial artist. He's a yoga and aerial and
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mediation excuse me, meditation eats Eastern Arts practitioner, and on
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top of that, he's a world adventure traveler. He holds
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a BS in Sports Medicine and Business from Pepperdine University
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and additional studies in business Marketing and related Support services
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from UCLA. His independent studies have included world culture, mythology, philosophy,
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and psychology. He grew up in Newport Beach, California, where
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he currently resides. That's a mouthful, Eric, Welcome to Winning
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Business Radio.
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That is that was quite a bio. Thank you, thank
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you for having me.
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Of course, of course we appreciate you being here.
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I know you're busy, so you've got that extremely to
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me interesting background.
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Will keep it easy.
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Tell us about Newport Beach for those that are not
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familiar with Southern California.
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Well, Newport Beach, Southern California. Southern California is a dream
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to live in. You know, it's it's coastal I grew
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up near the water. I grew up in the water,
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and you know all your I swam outdoors all year
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around still do you know, even even when it's bad
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weather and it's raining, we're still swimming outside because it's
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only sixty five, you know. So it's a great place
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to grow up to be a kid. Lots of the vactiam,
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lots of health and fitness and ways to go out
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and beautiful nature, lots to do.
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Sounds like it. Sounds like it.
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So fast forward a little bit. Why did you choose
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Pepperdine into GWINTU At the time sports medicine.
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Well, I was on the path to become an orthopedic surgeon,
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and Pepperdine was how the only pre med program called
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sports medicine. Being a lifelong athlete, I wanted to, you know,
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instead of biology and parasitology and all these science y
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science stuff that is non human performance, Pepperdine was offering
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the only program that was about human performance pre med.
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UCLA soon thereafter came up with a kinesiology major and
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similar to sports medicine, and now there's several universities. So
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that's how I landed at Pepperdine it remained in southern California,
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just out of in Los Angeles County and a smaller university.
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But like I said, tops in the sports medicine program.
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But you at some point early on you pivoted more
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into business. So talk about that. I don't know if
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we'd call it a transition or maybe a different way
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of thinking.
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Yeah, as I deferred med school finished Pepper nine, deferred
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med school, had the opportunity to work and live abroad
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and took that opportunity, both by advice to say, take
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a year off. When you jump into med school. You've
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been going to school for seventeen years straight. Your brain's exhausted.
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And so I took that opportunity and started making a
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ton of money working in business in the marketing and
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advertising industry and living and working in other countries, and
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it was amazing. So one year turned into four or
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five years, and in that period of time I was
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able to sort of gracefully say, you know what, even
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though medicine is one of my interests, I think I'm
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moving in a different direction. And having been a first
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responder in paramedic with the Fire Department, especially swift Water
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Open swift Water respond Team that kind of gave me
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the the I guess the bellies full of that area
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of medical service. That that was satisfying to me, and
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I peacefully exited the med school.
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Tract makes sense, makes sense.
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So this is a little less sexy. But you started
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your career in publishing. Tell us about that experience or
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those experiences in publishing.
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Well, I, publishing is a little bit okay. There's different
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areas of publishing, advertising and marketing sales. So I was
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working with I was building strategic partnerships between media company
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and different clients like.
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Toyota, Apple, Disney then right.
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Yeah, and then landed at Disney from there, and which
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allowed me to do that on a very sweeping commercial level,
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and where I would literally when you see Apple or
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Toyota or Lexus or Budweiser or any of that you
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know involved with Disney Productions or the Disney you know
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multitude of what that company is. I was working on
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the partnerships that allowed those those to happen a Toyota
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at a theme park or in the pages of advertising magazines,
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at the millions of hotel rooms around Tokyo or other
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Disney parks, or think about the film you know Disney, Mirrormax, TOUCHTNE, ESPN,
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ABC of Disney Radio like we're on right now, is
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radio not Disney Radio. And of course events and parks
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and everything that only Disney can do. So it's pretty
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extraordinary opportunity to be able to go pitch Toyota or
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go pitch the major agencies Sachi and Shaia Day in
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these and create these packages that only I could, that
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Disney could collaborate with to do that.
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And some serious brands, name brands, you know, household brands.
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Toy generated millions and millions of dollars for Disney, but
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it also generated opportunities for you know what advertising and
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marketing and strategic partnerships really do is it gets eyeballs
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on consumers of these these Fortune one hundred and Fortune
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five hundred companies that want to launch a product or
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want to get their brand better known. And Disney had
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both family brand but it also has early adopters and
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high technology demographics as well. So it's a very powerful
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population of audience for these different name brands, these big brands.
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So this is probably the hardest question you'll have, and
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I'll ask you this a couple of times. No, no, no, no,
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not at all. What what are maybe one or two?
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Even one is fine key lesson learned from that experience
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working with Disney and big brands.
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Wow, yeah, you know. The first thing that comes to
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mind is, you know, Dizzey is as a fortunate one company,
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it's a big company. It is an incredible company, but
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as a big, bureaucratic, multi dimensional company, its strength is
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its weakness too. And there was a lot of challenges.
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I was running teams. I was headquartered at the corporate
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headquarters in Burbank, but my actual report to my CEO
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was in New York. So it was great to run
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an entrepreneurial office in the headquarters. But what happens is
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with any bureaucracy, it's really challenging when you and this
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is really where the running teams in a bigger organization
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and problems and communication and all the things that you
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start to talk about in consulting and coaching, being able
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to being able to effectively communicate and be peak peak productive.
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Those tools really became the biggest lesson. How to communicate,
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who to communicate with, how to convince people. I had
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to also, by the way, by doing these strategies, by
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going into Touchdow or ABC. I had to go to
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the I had to be a synergist and actually a diplomat,
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go into these other divisions. I was in the consumer
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products division, go into the TV division, Go hey, they're like,
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who the hell are you? You know, and actually sell
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them on, Hey, we have a program we need to
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bring you in on and they're like, you know, they
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already have their plateful.
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So the inter internal selling, Yeah, yes, very.
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Powerful to to you know, to consensus build and to
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and to build a team to success, to be able
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to perform for our clients as well. So that was
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a huge lesson in a fortune one in company and
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an opportunity like Disney, which absolutely was a was a
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gift to work with.
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Yeah, anybody that ever, I mean yes, any company, especially
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the big ones, have their pitfalls, as you said, but
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the experience at Disney, I've never heard talk to anybody,
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and I've talked to a bunch that have worked there
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one way or the other. They've all benefited greatly from
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the experience, you know, certainly. So last question before the
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first commercial, not a not a small question either to
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take a minute or two, but all that time overlapped
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the ocean rescue response. Yeah, because that was twenty seven years.
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You don't stop everything else to do that, So talk
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about how you do that concurrently.
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So as a waterman, I mean I grew up swimming.
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I played what competitive water polos on the national junior team,
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which was the feeder team, into the national team the
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Olympic team for water polo, and in training one day
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we came to the pool deck and there were some
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people standing there and said, how would you like to
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get paid to do this? Well, this was high.
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School, pretty good place to recruit though, right, Yeah, Well your.
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Friends are working at McDonald's drive through getting minimum wage,
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and they're like, how would you like to make four
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times out? And by the way, your office has an
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ocean view and you're saving lives for a living while
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you're out in the sun. And we said, and by
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the way, you're already qualified by being able to be
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absolutely sinkless in your ability to swim and navigate the ocean.