Brian Brady, Pres. of Integrated Digital Solutions, Inc. and owner of WSI Digital Marketing in WV.

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show hosts. Thank you for choosing W

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FOURCY Radio. Churchill said, those
who failed to learn from history are condemned

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to repeat it. Kevin helen n
believes that certainly applies to business. Welcome

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to Winning Business Radio here at W
four CY Radio. That's W fourcy dot

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com and now your host, Kevin
Helena, Thanks for joining in today again.

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Everybody. I am Kevin Haleanan and
welcome back to another episode of Winning

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Business TV and Radio on W four
c why dot com. We're streaming live

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on talkfortv dot com, and of
course we're on Facebook and that's at Winning

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Business Radio. Of course, we're
also available in podcasts after the live show

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on as many platforms as you can
name. YouTube iHeartRadio, Spotify, Apple,

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pretty much wherever you listen to your
favorite podcasts, we're there. The

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mission of Winning Business radio and TV, as regular viewers and listeners know,

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is to offer insights and advice,
to help people avoid the mistakes of others,

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right to learn best practices. That's
the how tos, the what tos,

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the what not tos, and to
be challenged and certainly and hopefully to

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be inspired by the successes of others. But you know, virtually every successful

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person that I've ever talked to has
said some form of failure in their lives

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and careers. Listen, I say
it every week. We all have to

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get our knees skinned once in a
while. I'm just driven to keep those

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scrapes from needing major surgery. Let's
endeavor to learn from history so we don't

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repeat it today. My guest is
Brian Bray, president of Integrated Digital Solutions,

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Incorporated and owner of WSI Digital Marketing
in Vienna, West Virginia. Here's

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his bile. Prior to starting WSI
in July twenty three, excuse me,

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Brian worked for the Department of Treasury
Bureau of Fiscal Service in Parksburg Parkersburg,

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West Virginia from twenty two to twenty
three, where he managed the technical staff

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of database administrators from two thousand,
excuse me. From nineteen eighty nine to

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two thousand and two, Brian worked
for Crown American Hotels Company in Johnstown,

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PA, in a wide range of
hotel development and operational positions. From ninety

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nine to two, he was the
company's Information Systems Director. In February of

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twenty three, Brian retired from the
US Navy Reserves at the rank of Captain

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six after serving for thirty five years. He's earned fourteen personal decorations throughout his

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career and served in three deployments in
Kuwait, Iraq, and Afghanistan. Currently,

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Brian is a WSI Digital Marketing consultant. WAI is a leading provider of

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sales and marketing consulting services focused on
increasing leads and top line sales performance.

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He's at his best when helping business
owners and executives understand how to take advantage

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of social media technologies to support their
business objective objectives. His ideal clients are

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those that know they need to engage
in social media, but struggle to see

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how to use it in their business. He's a graduate of penn State University

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and holds a Master's of Business administ
I can talk business administration from Bristol University,

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Bristol, Tennessee. Brian and his
wife Tammy are natives of Johnstown,

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Pennsylvania. They have one son,
Brian Junior, who's married, and they

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have three children, McKenna age nine, Carter aged six, and Brooklyn age

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four. When he's not saving the
world from bad guys or was or countless

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clients from the perils of poor digital
marketing, he likes to golf, spend

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time on the beach and at their
cottage in Bedford County, PA. Brian

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also plays guitar, loves to explore
his family history using ancestry dot Com,

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and, of course, like me, spending time with his grandkids. Brian,

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Welcome to Winning Business Radio TV.
Thanks for being here. Thank you,

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Kevin. It's a pleasure to be
here. Oh I'm glad. I'm

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looking forward to this. So I
want to get you know, I like

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to ask every guest for a little
bit of background. Where did you grow

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up? I grew up in Johnstown, Pennsylvania. Okay, so tell us

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about that town, how big,
how small? Kind of what that kind

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of give us give us a flavor
of the upbringing in that town. Yeah.

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So, Johnstown, Pennsylvania is about
seventy miles east of Pittsburgh, so

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western Pennsylvania and the beautiful Laurel Highlands. Johnstown was a steel town, so

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it was thriving in steel industry from
the late eighteen hundreds on up to the

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mid nineteen seventies. Probably our biggest
claim to fame is the Great Johnstown Flood

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of eighteen eighty nine. Yeah.
That was a devastating flood that was caused

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by a dam that failed. And
that dam also happened to be a resort

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area for many of the steel and
industrial tycoons from Pittsburgh, Pennsylvania. So

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they built this beautiful resort on this
beautiful lake, and without you know,

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being too controversial, they just didn't
quite maintain it the way they should have

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and the dam failed and I wiped
out the town of Johnstown. Now,

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yeah, yeah, it's pretty famous, it is. Yeah. There were

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two subsequent floods, nineteen thirty six
and nineteen seventy seven, And I grew

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up in the downtown area of Johnstown, and so I survived or lived through

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the seventy seven flood. Wow.
A lot of businesses affected, homes affected.

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Yeah, in seventy seven, I
want to say there were a couple

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hundred people unfortunately, that were killed
in that flood due to different you know,

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all sorts of different reasons. Really
was the last nail in the coffin

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of the steel industry instown. And
then you know, probably for a lot

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of small towns in that same time
frame, that was about when the growth

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of suburban shopping malls started to become
very strong. And you know, our

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little downtown area with our two department
stores and many other boutique you know,

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shoe stores and clothing stores just you
know, virtually died. Yeah, yeah,

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I could see that. So what
were your early interests like as a

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young guy? Uh, you know, when I was a kid, I

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mean, you get again, like, you know, growing up in those

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days was just so kind of care
free, you know, just getting out

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on your bike and riding with your
buddies, and you know, my dad

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would whistle on the front porch when
it was time to come home for dinner.

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You know, we knew it was
time to get home, and my

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mother had a bell yep. Yeah. Yeah, So those types of things

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just being a kid, you know, played played a little bit of baseball

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when I was a kid, and
but mostly just kind of running around with

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my buddies and hanging out, you
know, on our bikes and things like

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that. So that was his job. Yeah, yeah, where did you

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develop the affinity towards accounting? Well, let's see, So I when I

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I went to Penn State, I
start my my my original goal was to

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go to law school, and I
thought, probably like a lot of lost

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law students do, like the the
most complimentary undergraduate degree for law school was

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political science. Well, I took
my first political science course, and I

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can't remember if I didn't like the
instructor or if I just didn't like the

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topic, And maybe it was the
instructor that just didn't make the topic great.

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And I changed my major, like
immediately dropped that political science class,

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and I chose I wanted to you
know, I chose like a business degree.

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I guess maybe with the still with
aspiration of law school, probably advised

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in an accounting degree is also a
complimentary degree for you know, for law

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school. So I chose I chose
accounting as ash. Yeah, and that

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was probably like my freshman year of
college. I got it. Yeah,

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all right, we're going to back
up a little or maybe it's in that

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timeframe. Maybe maybe it's not tell
us about your wife Tammy. Uh,

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yeah, it's a little bit after
that. So Tammy and I met in

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Johnstown. Uh. We were working
at a restaurant, just a mom and

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pop owned restaurant. She was a
waitress there and I had a little part

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time job tending bar. And it
was a really it was one of the

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better restaurants in Johnstown, Pennsylvania.
It was a seafood restaurant, if you

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can believe it or not. But
I'll tell you what. If you ever

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talked to anybody that had a crab
cake at Serpent Turfy in Johnstown, Pennsylvania,

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they will tell you that it is
probably one of the best crab cakes

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they ever had. The chef slash
owner just had a fantastic knack for preparing,

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you know, all sorts of good
seatfood and things like that. He

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used to go to Pittsburgh to a
wholesale fish market to pick up his seafood.

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So we met there. We met
there. I'm glad she's not here

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because it was probably around like nineteen
eighty six, I think somewhere in that

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time frame, so after I graduated
from Penn State. Cool. Yeah,

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And so tell us about Brian and
his family. So, my son is

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thirty two three years old, thirty
three years old, his wife Kayla.

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He and his wife Kayla have three
children. They live in They live not

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too far from us. We live
in Vienna, West Virginia. They live

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in Parkersburg, West Virginia. He's
a general manager at a Harty's restaurant in

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Parkersburg, West Virginia. It's like
one of the few parties in this area

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that's open twenty four to seven,
so it's a pretty high volume place and

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he's the general manager there. He
started at Hardy's. He's worked his way

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from the ground floor literally up to
general manager. Very cool with that,

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with the organization that operates those restaurants. And the three kids, you know,

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nine they're all two. They're two
years apart. So right now they're

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nine, six and four, but
by August they'll be nine, seven and

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five. And yeah, they're just
a lot of fun. The half of

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ground So kidding, I'm with you
there. We have two so far.

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So yeah, yeah, all right, let's take a look at some of

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your previous positions. Crown American Hotels. You were there for quite a while,

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You've had various roles, and yeah, the reason I want to take

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you there is just to see how
people just show people how you kind of

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progress, what your background is.
You know, we'll talk about treasury,

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we'll talk about the Navy a bit, and then we'll certainly dig into what

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you do now, but talk about
that first couple of role as the internal

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auditor to the GM of the hotel. Yeah, so I'll go back even

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a little bit further than that,
if you don't mind. Kevin my first

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well, you know, I guess
the other thing. As a kid,

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I always had paper route, you
know, so I probably probably started working

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when I was like, you know, ten to eleven, twelve years old,

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having a paper route. But on
my sixteenth birthday, and that was

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you know what happened. I was
supposed to go to with my high school

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buddies. We were supposed to go
to like a lake and have fun and

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goof off at a lake. But
like I got stood up. My friends

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never picked me up. But that
day, it was my sixteenth birthday,

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and that didn't happen often. That
was just yeah, yeah, on my

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sixteenth birthday, I got a call
from the hotel, one of the hotels

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that Crown American owned, and it's
like a block and a half from my

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house. I applied for a bus
boy position and I got hired on my

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sixteenth birthday, and so a company
that owned the Crown American owned and operated

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at that time, it was a
Sheraton Inn in Johnson, and I just

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loved it, you know, I
mean, I it was my first real

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paid job. It was at a
great hotel. I got to learn so

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much and work with so many great
people and worked for so many great managed

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you know, hotel managers that are
just really customer service oriented and really like

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just cut my teeth in the in
the hospitality industry there. So, you

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know, all through high school then
bus boy. I think one summer I

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worked in the kitchen because I had
like a fascination with food. That's the

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other, you know story. Like
at one point I really wanted to go

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to culinary school because of the experiences
I was gaining at the hotel, But

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I only wanted to go to one
Culinary Institute of America and that was like

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two probably unaffordable, very expensive,
So I never pursued my culinary education.

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But so worked there through high school, probably came back and worked summers through

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college, and then sure enough,
in nineteen eighty nine, I guess well,

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actually I started working there, probably
in like also about the time I

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met my wife. Eighty seven,
I was a night auditor at the hotel.

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So if anybody knows about the hotel, night audit is eleven to eleven

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PM to seven am. And the
purpose of the night auditor of position is

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basically just to reconcile the books from
all the day's business activity. And then

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in our case, we reported to
our corporate office, Crown American, which

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was also located right there in Johnstown. So night auditor at the hotel.

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And then in nineteen eighty nine,
after I came home from boot camp and

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I guess you know, we'll could
get to that in a few minutes,

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I was hired as an internal auditor, so internal audit for the type of

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position I was doing, or our
department, we were more i'll call it

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operational auditing. So Crown American also
operated many shopping centers throughout the mid Atlantic,

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and so we would a lot of
times we would go to the corporate

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offices of some of the major retailers
to to audit their sales activity that they

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were reporting to us, because there's
a you know, percentage rent category,

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so there's a base rent and then
for x amount of dollars over sale a

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sales threshold, there's a percentage rent. So we would audit their sales reporting.

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Uh. We also went out to
the hotels and did operational audits.

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We would do cash counts. Uh. We would do inventory, you know,

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end of the month inventory with the
food and beverage staff, you know,

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counting food account eggs, counting you
know, you know, the on

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the beverage side, you know,
verifying the liquor you know, you know,

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beer, wine and liquor sales through
monthly inventory and Okay. So also

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at that time, really throughout a
lot of my years at Crown American,

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we were going through a lot of
growth and acquisition and we were building hotels

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and I one of my jobs also
as internal auditor, because I had the

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hotel experience, is I would go
out to our new hotels and train them

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to our procedures, to our processes
and especially especially like our night auditing and

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reporting procedures. UH. And I
really loved that operational environment being out in

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the hotels, and I mean there
were I mean there were times. There

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were a couple of occasions where we
were getting ready to open the hotel,

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you know, the hotels opening was
coming and some of the rooms weren't ready

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and we were like it was all
hands on deck, were out there cleaning

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rooms and getting rooms ready to rent
and everything, and I just I just

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loved that environment. So it was
kind of natural for me to want to

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and then apply and then be selected
to go out and manage a hotel,

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which in this case it was in
Oakridge, Tennessee. Very cool. So

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before we go to break, last
question before break, what's your key takeaway

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from working for them? Uh?
Again, I learned so much about good

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customer service. Being at the hotel
in Tennessee, far away from the corporate

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office. I had a lot of
autonomy to operate the hotel, almost as

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if it were my own. I
had we had a you know, I

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mean, I had sales goals and
budget goals and bottom line goals. As

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you can imagine. Sure, I
was out in the community, you know,

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a lot, doing a lot of
networking, and I really, I

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think the one thing that really instilled
in me working at the managing that hotel

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was like like a desire to someday
own my own business. Yeah, that's

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cool you. I was going to
comment on that, but I wanted to

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let you go. Yeah, when
you have that autonomy, it does give

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you that mindset. Yeah for sure, Yeah, it did for sure.

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All right, thanks, We're going
to be right back Brian in one minute.

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Everybody will be back with Brian Brady. He is, uh, where's

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the I thought I had a tet
up there. A president of Integrated Digital

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00:17:27.640 --> 00:17:33.319
Solutions and owner of WSI Digital Marketing
in Vienna, West Virginia. Be right

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00:17:33.359 --> 00:17:41.680
back right. You're listening to Winning
Business Radio with Kevin Helene on W four

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00:17:41.759 --> 00:17:47.200
CY Radio. That's W four cy
dot com. Don't go away. More

229
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helpful information is coming right up right
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230
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ever dreamt of being on the radio, Well, now is your chance be

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232
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here on W four cy dot com. Call five six one five zero six

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booked on one of our shows. That's

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five six one five zero six four
zero three one. Get your free advertising

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now and now back to Winning Business
Radio with Kevin helenan presenting exciting topics and

237
00:18:32.599 --> 00:18:37.680
expert guests with one goal in mind
to help you succeed in business. Here

238
00:18:37.720 --> 00:18:48.640
once again is Kevin Helena. All
right, we're back with Brian Brady,

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00:18:48.680 --> 00:18:53.519
President of Integrated Digital Solutions and owner
of WSI Digital Marketing. All right,

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00:18:53.559 --> 00:18:56.720
so now move over. How did
you get the job? And tell us

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00:18:56.759 --> 00:19:00.200
about working for Treasury Bureau of Fiscal
So everyone tell us about the Bureau.

242
00:19:00.839 --> 00:19:03.480
Well, I got to Can I
finish my career at Crown America? I

243
00:19:03.559 --> 00:19:06.640
beg your pardon? Yes, we
did a little bit of them ahead of

244
00:19:06.640 --> 00:19:08.839
myself. Yep, yeah, no, no, no problem. So again

245
00:19:10.200 --> 00:19:14.200
my you know, right after we
got so, I had the job in

246
00:19:14.240 --> 00:19:18.839
Oakridge, Tennessee, the same year
we got married. So we got married

247
00:19:18.880 --> 00:19:21.640
and we lived in Tennessee and it
was like a great two and a half

248
00:19:21.680 --> 00:19:23.400
years. We lived there for two
and a half years, just loved it.

249
00:19:25.039 --> 00:19:27.480
Really great part of the country,
really interesting town. Oakridge, Tennessee

250
00:19:27.680 --> 00:19:34.000
was one of the three sites of
in the Manhattan Project, So really interesting.

251
00:19:34.240 --> 00:19:40.279
Yeah, that's right, huh Oakridge, Tennessee. So but my we

252
00:19:40.440 --> 00:19:42.799
you know, we became pregnant,
like in nineteen ninety two, my wife

253
00:19:42.880 --> 00:19:49.240
became pregnant, became expecting, and
there was an opportunity to take a position

254
00:19:49.440 --> 00:19:53.160
back at the corporate office in back
in Johnstown, and that, of course

255
00:19:53.240 --> 00:19:57.920
was a great opportunity to return to
our families, with our you know,

256
00:19:59.000 --> 00:20:00.880
when our son was going to be
born, and so you know, live

257
00:20:00.960 --> 00:20:07.640
among our friends and family. So
we moved back to Johnstown and then stayed

258
00:20:07.640 --> 00:20:12.319
there from ninety two until when we
left in two thousand and two, for

259
00:20:12.359 --> 00:20:18.839
about ten years. And so what
happened there was so first of all,

260
00:20:18.920 --> 00:20:23.200
the patriarch of the company, chron
American, passed away. Suddenly he had

261
00:20:23.480 --> 00:20:27.480
his son was a primary, you
know, second in command. He had

262
00:20:27.480 --> 00:20:32.759
a daughter that was also involved in
the business. The daughter wasn't never really

263
00:20:32.799 --> 00:20:37.559
involved in a lot of the operations, but the son very heavily involved.

264
00:20:37.599 --> 00:20:44.160
However, then let's see, in
the late nineties, I guess they started

265
00:20:44.200 --> 00:20:49.200
to tell off some of the shopping
malls. September eleventh comes along, tourism

266
00:20:49.240 --> 00:20:56.440
industry goes down the tubes hotel.
The writing's kind of on the wall that

267
00:20:56.480 --> 00:21:00.000
the hotel side of the company is
probably not going to survive either last or

268
00:21:00.440 --> 00:21:03.319
just an interest in not. I
mean when I left, we had twenty

269
00:21:03.359 --> 00:21:07.960
seven hotels, and I don't think
he really wanted he the owner, the

270
00:21:08.000 --> 00:21:14.839
son that the owner's son really wanted
to have that hands on kind of involvement.

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00:21:14.960 --> 00:21:18.279
So I had an opportunity to move
to West Virginia come to work for

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00:21:18.319 --> 00:21:22.359
the Department of Treasury. At the
time, it was called Bureau of Public

273
00:21:22.519 --> 00:21:26.359
Debt. So if you ever bought
a savings bond, I don't know a

274
00:21:26.359 --> 00:21:29.440
lot of people in your audience know
what a savings bond is anymore, but

275
00:21:29.519 --> 00:21:37.880
if you ever bought a savings bond, were those are? Those were issued

276
00:21:37.640 --> 00:21:41.759
issue thank you through the Bureau of
Public Debt. Through the Bureau of Public

277
00:21:41.799 --> 00:21:49.599
Debt. So, and then about
probably ten years ago or so, Public

278
00:21:49.599 --> 00:21:53.000
Debt merged with the Financial Management Service, So if you ever got a check

279
00:21:53.119 --> 00:21:57.319
from the federal government, it said
Financial Management Service on it, and those

280
00:21:57.319 --> 00:22:02.640
two bureaus merged to become the Bureau
of Fiscal Service. Their mission so the

281
00:22:02.640 --> 00:22:07.599
mission of the Bureau of Fiscal Service
is primarily all federal payment activity, all

282
00:22:07.640 --> 00:22:11.240
federal debt collection activity, and when
a lot of people don't even know.

283
00:22:11.319 --> 00:22:15.440
I was talking to somebody last week
right here in Parkersburg. Didn't even realize.

284
00:22:17.240 --> 00:22:21.680
You know, all the Treasury auctions
for the industrial you know, commercial

285
00:22:21.720 --> 00:22:26.519
industrial securities, personal securities, all
that happens here in Parkersburg, West Virginia.

286
00:22:26.640 --> 00:22:30.799
So the T Bill, the T
bill auctions, the Treasury auctions happened

287
00:22:30.799 --> 00:22:33.000
a couple of times a week.
Those are all run right here in Parkersburg,

288
00:22:33.039 --> 00:22:37.599
West Virginia. I never really worked
in that side of the of the

289
00:22:38.039 --> 00:22:42.039
of the Bureau. I always worked
in kind of the information system side.

290
00:22:42.359 --> 00:22:48.920
And so my you mentioned, I
managed the staff of database Administrators DBAs,

291
00:22:49.319 --> 00:22:56.359
and we my staff supported you know, many of the applications that Bureau Fiscal

292
00:22:56.400 --> 00:23:03.440
Service, and also other Treasury bureaus
and another non Treasury government organizations. We

293
00:23:03.480 --> 00:23:07.559
supported applications really across a lot of
a lot of federal government do just out

294
00:23:07.559 --> 00:23:11.480
of curiosity, do aid payments to
countries or NGOs, so they go through

295
00:23:11.480 --> 00:23:15.079
there as well. Let's say,
you know, Congress approves of aid package.

296
00:23:15.880 --> 00:23:18.000
Is that is that what that goes
from? I don't think so,

297
00:23:18.519 --> 00:23:22.160
Kevin, I don't know for sure. That seems sounds to me like that

298
00:23:22.200 --> 00:23:26.319
would go through Department of State.
I think the US AID is a subordinate

299
00:23:26.400 --> 00:23:33.000
in Department of State, but all
other federal payments come through our bureau.

300
00:23:33.039 --> 00:23:42.160
Now the payment payment Payment Management Service
actually is located in Kansas City, but

301
00:23:42.279 --> 00:23:45.359
again it's all part of Kansasity,
Missouri, but it's all part of Bureau

302
00:23:45.440 --> 00:23:53.400
Fiscal Service. Most recently and most
significantly during the pandemic in twenty twenty,

303
00:23:53.880 --> 00:24:00.119
Remember there were a lot of like
aid checks going out to certain categories of

304
00:24:00.799 --> 00:24:03.680
citizens. I can't remember if everybody
got a payment of some sort. Yeah,

305
00:24:03.720 --> 00:24:08.680
everybody did it based on filmily,
So all those all those payments came

306
00:24:10.000 --> 00:24:14.640
through you know, we're we're you
know, organized and managed through the Bureau

307
00:24:14.680 --> 00:24:18.519
Fiscal Service, whether they were physical
paper checks or digital payments. I think

308
00:24:18.559 --> 00:24:23.240
also we were putting payments on we
were mailing depit cards. Yeah, so

309
00:24:23.880 --> 00:24:27.160
that was a little bit of that
was high, a little bit of pressure.

310
00:24:29.279 --> 00:24:30.720
You know, we ran all that
on We had a we have a

311
00:24:30.759 --> 00:24:34.440
main We still have mainframe technology there, or had when I left a year

312
00:24:34.440 --> 00:24:40.640
ago. So all that all of
those that payment, those that software,

313
00:24:40.640 --> 00:24:48.680
those applications were still kind of housed
on our mainframe infrastructure. So is that

314
00:24:48.920 --> 00:24:52.720
but is that intentional or is it
lack of development or is it a security

315
00:24:52.759 --> 00:24:57.599
measure or maybe it's a combination.
Man that how much more time do we

316
00:24:57.640 --> 00:25:00.160
have? You know, we don't. I just want to Yeah, I

317
00:25:00.200 --> 00:25:03.960
want to get into the current stuff. So but yeah, a little bit

318
00:25:03.960 --> 00:25:07.160
of all of the above. You
know, there's a big initiative now to

319
00:25:07.240 --> 00:25:11.640
get to kind of move everything off
of that mainframe. So yeah, but

320
00:25:11.680 --> 00:25:15.519
they're still in healthcare too. I
know a company that there is a staffing

321
00:25:15.599 --> 00:25:22.880
company and they sort of have the
market on this language on people consultants that

322
00:25:22.400 --> 00:25:26.519
still use and some are younger than
I just you know, seven year old

323
00:25:26.519 --> 00:25:29.440
guys. You know, some of
them are younger and they just learned,

324
00:25:30.400 --> 00:25:33.319
but that they're specialists to that industry
that are still you know, these big

325
00:25:33.359 --> 00:25:37.640
mainframes. So yeah, yeah,
one of my top mainframe guy, you

326
00:25:37.680 --> 00:25:41.279
know, he was I mean he
was older, he's probably in his late

327
00:25:41.319 --> 00:25:45.720
sixties, early seventies, and just
kept on wanting to work. Loved his

328
00:25:45.839 --> 00:25:51.039
mainframe and and he you know,
maintains that mainframe is probably one of the

329
00:25:51.079 --> 00:25:56.160
most secure infrastructures available, you know, and the process, you know,

330
00:25:56.200 --> 00:26:02.759
the computing power and the computing capability
and so forth is really a second to

331
00:26:02.839 --> 00:26:07.359
none, but it cannot hurt.
Yeah, all right, so kind of

332
00:26:07.400 --> 00:26:11.400
a big question a long time mm
hmmm. A couple of the best lessons

333
00:26:11.480 --> 00:26:21.599
learned from that Treasury From Treasury,
well, I was so I was a

334
00:26:21.640 --> 00:26:26.519
manager. I managed a staff for
most of my time there, and you

335
00:26:26.559 --> 00:26:32.039
know, being in I mean,
it's just really important to you know,

336
00:26:32.519 --> 00:26:37.680
treat your staff like like people,
you know too, I was I always

337
00:26:37.680 --> 00:26:44.839
felt like I was, you know, a servant type of leadership style and

338
00:26:45.359 --> 00:26:49.480
given I would always try to give
my employees as much as much autonomy again

339
00:26:49.960 --> 00:26:56.200
as possible to operate and make decisions
on their own, you know, within

340
00:26:56.440 --> 00:27:00.440
our framework and our printers. But
that was probably one of one of the

341
00:27:00.480 --> 00:27:03.799
biggest lessons learned. Kevin is is
just kind of home and home in the

342
00:27:03.880 --> 00:27:08.440
leadership side of you know, part
of part of my background. So that's

343
00:27:08.480 --> 00:27:14.200
a good segue to your Navy career. Uh, why did you join originally?

344
00:27:14.960 --> 00:27:18.279
And why did you say so long? And I know, I'm guessing

345
00:27:18.279 --> 00:27:22.160
you went from active duty for a
number of years now. No, you

346
00:27:22.200 --> 00:27:26.440
went right into the reserves, rear
reservists. Yeah, I joined the Navy

347
00:27:26.519 --> 00:27:33.359
because my dad and his brother were
in the Navy, and I joined it

348
00:27:33.720 --> 00:27:37.720
as you know, as an opportunity. I thought it would just you know,

349
00:27:37.799 --> 00:27:44.680
with you know, with the possibility
of opening some doors, right my

350
00:27:45.119 --> 00:27:48.559
you know, I was my before
I went to Crown American, Like,

351
00:27:49.160 --> 00:27:53.079
I didn't have like great jobs after
college that I was, and so this

352
00:27:53.240 --> 00:27:56.720
was just like an opportunity, like
I said, to kind of open up

353
00:27:57.200 --> 00:28:03.279
another door in my life. I
enlisted in nineteen eighty eight. I went

354
00:28:03.359 --> 00:28:11.240
to boot camp for the from like
September until January of eighty eight into eighty

355
00:28:11.359 --> 00:28:14.920
nine, and then through boot After
boot camp, I just came right back

356
00:28:14.960 --> 00:28:19.680
and was a reservist. Was in
the reserves in let me clarify that that's

357
00:28:19.799 --> 00:28:27.240
January in Michigan. Yes, no, it's Illinois. It's close enough,

358
00:28:27.359 --> 00:28:33.119
Okay, Great Lakes is in Illinois. It's right on Lake Michigan. And

359
00:28:33.240 --> 00:28:37.359
yes, I was there until early
January. Yes, there were some awful,

360
00:28:37.400 --> 00:28:41.240
cold, cold mornings, I bet, you know, forming up getting

361
00:28:41.240 --> 00:28:47.640
ready to March of the Chao or
whatever. Yeah. Yeah, so thirty

362
00:28:47.640 --> 00:28:51.759
five years. Yeah, why do
you stay? I mean, thank you,

363
00:28:51.799 --> 00:28:56.119
by the way, we appreciate I'm
sure there were a ton of things

364
00:28:56.119 --> 00:29:00.799
that the Navy did for you.
Why did you choose to stay and uh,

365
00:29:00.920 --> 00:29:03.240
you know, make that long career
out of it. It was a

366
00:29:03.240 --> 00:29:11.000
great part time job. So you
know, from the day I joined,

367
00:29:11.160 --> 00:29:15.440
from the day I enlisted, because
I because I had already had a college

368
00:29:15.480 --> 00:29:21.480
degree and a master's degree. My
goal was to become you know, was

369
00:29:21.519 --> 00:29:27.359
to get a commission, was to
become an officer. So in nineteen ninety

370
00:29:27.400 --> 00:29:34.359
six, I was selected for a
direct commission in the Reserve Supply Corps.

371
00:29:34.880 --> 00:29:40.319
So Supply Corp officers in the Navy
are the logistics you know, and business

372
00:29:40.359 --> 00:29:45.000
side of the Navy. And so
the Reserve Supply Corps has a very robust

373
00:29:45.119 --> 00:29:52.880
direct commission opportunity meeting like literally candidates
could be could be chosen literally office,

374
00:29:52.079 --> 00:29:56.599
I mean, with with no background, with no Navy experience whatever, to

375
00:29:56.799 --> 00:30:00.039
be selected for a commission. So
so I selected for mission in ninety six,

376
00:30:00.039 --> 00:30:03.799
and that kind of reset everything,
right, so I already served for

377
00:30:03.839 --> 00:30:08.759
eight years. That helped me to
keep that twenty year goal in focus,

378
00:30:10.319 --> 00:30:14.680
you know, and I think by
the time I started to approach that twenty

379
00:30:14.759 --> 00:30:19.119
years by by now by then I
had been selected for uh promotion to lieutenant

380
00:30:19.160 --> 00:30:25.400
commander four and I was talking to, you know, a colleague, a

381
00:30:25.480 --> 00:30:29.480
mentor, and I think I probably
said something like, as soon as I

382
00:30:29.519 --> 00:30:33.240
make five, I'm doone. And
this person said, I mean, why

383
00:30:33.559 --> 00:30:36.839
stop there? Why not try to
make six, you know, or even

384
00:30:37.240 --> 00:30:41.160
you know state, try to succeed
as long as you can. So,

385
00:30:41.160 --> 00:30:42.880
so that's what I did. I
mean, I loved, I loved,

386
00:30:44.119 --> 00:30:48.200
you know, once I went from
I mean, I love even when I

387
00:30:48.400 --> 00:30:49.960
when I was enlisted, I loved
every minute of it. I have absolutely

388
00:30:51.000 --> 00:30:55.200
no regret of any moment ever that
I've done anything in the Navy reserves.

389
00:30:56.039 --> 00:31:00.920
When I became an officer, that's
an opportunity to again become a leader,

390
00:31:02.480 --> 00:31:07.559
you know, maybe have a little
more opportunity to do other things. And

391
00:31:07.960 --> 00:31:11.200
I did in the Reserve Supply Corps, we did a lot of great things.

392
00:31:12.759 --> 00:31:17.119
I was been around the world,
you know, for different things,

393
00:31:17.799 --> 00:31:21.519
different whether it's annual training, you
know, my two weeks or three weeks

394
00:31:21.559 --> 00:31:26.440
of training, or deployments. I've
been around the world and I've never regretted

395
00:31:26.440 --> 00:31:32.119
a minute of it. So and
yeah, so then yeah, like you

396
00:31:32.160 --> 00:31:37.680
can only stay like so at age
sixty. Sixty is mandatory retirement and so

397
00:31:37.680 --> 00:31:42.720
so I I punched out last year. Well again, thank you. We

398
00:31:42.759 --> 00:31:45.599
appreciate it and that's part of who
you are. All Right, we're going

399
00:31:45.640 --> 00:31:48.839
to take a break right now,
everybody. We'll be back with Brian Brady

400
00:31:48.880 --> 00:31:57.279
of WSI in just about a minute. Right you're listening to Winning Business Radio

401
00:31:57.480 --> 00:32:04.279
with Kevin Helene on W four CY
Radio. That's W fourcy dot com.

402
00:32:04.319 --> 00:32:07.519
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00:32:35.640 --> 00:32:37.920
find it. So go to yp
dot com or download the app to search

411
00:32:37.960 --> 00:32:46.279
local, find local, and save
local. And now back to Winning Business

412
00:32:46.400 --> 00:32:52.079
Radio with Kevin helenan presenting exciting topics
and expert guests with one goal in mind

413
00:32:52.440 --> 00:33:05.079
to help you succeed in business.
Here once again is Kevin Helena. All

414
00:33:05.200 --> 00:33:08.359
right, we're back with Brian Brady
of w SI Digital Marketing. So tell

415
00:33:08.440 --> 00:33:12.920
us about that decision. I'm sure
you had thought about it before you left

416
00:33:12.920 --> 00:33:17.640
the Navy, but I retired from
from deserves. What drove the decision to

417
00:33:17.759 --> 00:33:25.480
join WS? I? Uh so, you know, I knew, I

418
00:33:25.559 --> 00:33:29.200
knew I was you know, I
really didn't have a choice as far as

419
00:33:29.279 --> 00:33:35.839
retiring from the Reserves. I made
a decision to retire from Treasury at the

420
00:33:36.599 --> 00:33:40.799
same in the same year. I
guess at Treasury, I just kind of

421
00:33:40.880 --> 00:33:45.119
hit a point where I wasn't really
going I wasn't really going to do much

422
00:33:45.160 --> 00:33:49.440
more, go much further, and
I just, you know, I mean,

423
00:33:49.480 --> 00:33:55.559
I just sad made the decision to
leave. I I but I I

424
00:33:55.599 --> 00:34:00.519
really didn't want to stop, you
know, I always kind of joke,

425
00:34:00.599 --> 00:34:04.160
you know, I didn't want to
watch prices right for the rest of my

426
00:34:04.240 --> 00:34:07.519
days. And I didn't really have
the resources to travel the world for the

427
00:34:07.559 --> 00:34:08.880
rest of my days either, you
know, So I just wanted to do

428
00:34:08.960 --> 00:34:17.039
something I met through a Navy Reserve
colleague, a franchise consultant, and you

429
00:34:17.079 --> 00:34:21.400
know, you know, just kind
of entered into a relationship with him,

430
00:34:21.760 --> 00:34:25.199
and that was probably about a year
process. I mean, I think I've

431
00:34:25.239 --> 00:34:30.679
met him in April March or April
of twenty twenty two and made my decision

432
00:34:31.760 --> 00:34:37.800
to purchase WSI in twenty twenty three. So WSI is a it's a franchise

433
00:34:37.960 --> 00:34:45.039
or but WSI itself is a global
digital marketing agency and they sell opportunities or

434
00:34:45.079 --> 00:34:50.880
have opportunities for people like me,
solo entrepreneurs or solopreneurs, I think is

435
00:34:50.920 --> 00:34:54.079
a new term to own and operate
their own business. And so I went

436
00:34:54.159 --> 00:35:00.480
through a couple of different iterations with
the franchise consultant. The first couple of

437
00:35:00.039 --> 00:35:06.320
positions, the first couple of opportunities
we talked about, were kind of home

438
00:35:06.400 --> 00:35:14.760
services types of businesses, but more
traditional franchises where you have like a geographic,

439
00:35:15.280 --> 00:35:20.400
you know, area or a territory
that you're assigned to. And because

440
00:35:20.440 --> 00:35:24.719
of where I live in West Virginia, it's not a very densely populated part

441
00:35:24.760 --> 00:35:31.880
of the country, and so in
order to achieve the size and the demographics,

442
00:35:31.960 --> 00:35:38.239
the territory that some of these other
companies were looking for. I mean,

443
00:35:39.000 --> 00:35:43.320
it was just a huge territory.
It would have been involved like probably

444
00:35:44.039 --> 00:35:47.280
like like a two hour radius from
where I live, all in all directions.

445
00:35:47.719 --> 00:35:52.480
A lot of ground to cover in
those types of businesses. So we

446
00:35:52.599 --> 00:35:57.239
kind of went back to the drawing
board and he presented me with a few

447
00:35:57.960 --> 00:36:04.239
opportunities that were more along the line
millions of of like consulting. I think

448
00:36:04.320 --> 00:36:07.440
I think my my short list was
this was w s I and like an

449
00:36:07.480 --> 00:36:15.800
IT services, even the IT services, you still had that territory and that

450
00:36:15.000 --> 00:36:20.000
you know, a lot of ground
to cover with w s I. You

451
00:36:20.000 --> 00:36:25.360
know, my choice was either like
a state franchise, a national franchise,

452
00:36:25.440 --> 00:36:30.079
or a global and uh so I
chose a national so I can work with

453
00:36:30.119 --> 00:36:35.760
anybody in the in the in the
United States, and I don't have that

454
00:36:36.039 --> 00:36:39.800
geographic restriction, you know, that
geographic like I don't really need that concentration,

455
00:36:40.000 --> 00:36:44.079
so I can work with anybody in
the in the country. So and

456
00:36:44.159 --> 00:36:46.559
it was more of a you know, I could work from home. I

457
00:36:46.559 --> 00:36:51.519
didn't really need or establish a home
office. I didn't really need a brick

458
00:36:51.559 --> 00:36:54.599
and mortar and that was another one
of my criteria with purchase in a business.

459
00:36:54.639 --> 00:36:57.960
I didn't really want brick and mortar. I know, I talked about

460
00:36:58.039 --> 00:37:01.639
leadership a little bit ago, but
I didn't really want employees initially, And

461
00:37:01.679 --> 00:37:07.519
so ws I is just a great
fit and for the audience, WSI has

462
00:37:07.559 --> 00:37:10.360
the engine, it's the back end
in many franchises, it's here's how you

463
00:37:10.440 --> 00:37:15.039
run the business. Now go for
it, right. WSI is still a

464
00:37:15.079 --> 00:37:17.840
partner with you guys. They have
that that whole I mean, they call

465
00:37:17.880 --> 00:37:22.960
them suppliers that all the folks that
have the skills, the capabilities and are

466
00:37:23.000 --> 00:37:29.079
often companies themselves, but are vetted
and you know, under that umbrella of

467
00:37:29.440 --> 00:37:35.000
relationship with ws I. So you
have a whole whole bench to pick from.

468
00:37:35.000 --> 00:37:37.480
And it's it's really an awesome setup
as I see it. You know,

469
00:37:37.000 --> 00:37:40.079
I've known about ws I and worked
with ws I as a provider.

470
00:37:40.119 --> 00:37:44.280
It's one of those suppliers. Sales
training, as you know, is what

471
00:37:44.320 --> 00:37:46.679
I bring to the table there.
But I've met some cool people. But

472
00:37:46.719 --> 00:37:51.199
I really like the structure, the
way they've the way they've set it up.

473
00:37:51.239 --> 00:37:55.000
So let's talk about the work that
you do. So digital marketing right,

474
00:37:57.199 --> 00:37:58.960
tell the audience what the heck is
it? I mean, I think

475
00:37:59.000 --> 00:38:02.920
people generally know it's that Internet thing. No, it's I want you to

476
00:38:02.920 --> 00:38:07.559
be a little more specific than yeah, it's digital market because some people really

477
00:38:07.599 --> 00:38:10.000
don't know what that is. Yeah. So, you know, we always

478
00:38:10.000 --> 00:38:16.239
we talk about how WSI has been
around since almost thirty years now, since

479
00:38:16.280 --> 00:38:22.559
like nineteen ninety five, we were
calling the Internet the Information super Highway back

480
00:38:23.000 --> 00:38:28.800
and so and so was Al Gore, right, just yeah, yeah,

481
00:38:29.039 --> 00:38:34.320
yeah. They identified a need and
you know, an opportunity to help business

482
00:38:34.360 --> 00:38:38.159
owners navigate this new thing, and
it just has continued on up until where

483
00:38:38.159 --> 00:38:44.480
we are today, and it's continuing
to grow and explode. But in short,

484
00:38:44.559 --> 00:38:49.320
you know, we work with business
owners or other marketing executives that are

485
00:38:49.480 --> 00:38:54.760
that are frustrated or really uncertain about
how to increase sales or compete in their

486
00:38:54.800 --> 00:39:02.639
marketplace. We work with business owners
to get them exposed to advanced lead generation

487
00:39:02.840 --> 00:39:13.559
methods using digital marketing tactics like website
design and development or content optimization, search

488
00:39:13.599 --> 00:39:22.000
engine optimization. Social media marketing is
so important today and again not going anywhere.

489
00:39:23.280 --> 00:39:30.599
We also help with email marketing just
overall kind of lead nurturing. So

490
00:39:30.639 --> 00:39:36.519
those are the types of tactical if
you will, you know, services and

491
00:39:37.119 --> 00:39:43.639
products that we provide in the digital
marketing space. So tell us why and

492
00:39:44.079 --> 00:39:47.760
some will know this, but again
just to clarify, why is it important

493
00:39:47.800 --> 00:39:52.840
that content what I say, So, we know that content on a website

494
00:39:52.840 --> 00:39:58.599
needs to be relevant, but it
also needs to be carefully chosen for the

495
00:39:58.639 --> 00:40:06.079
search engines. Talk about that,
right, yeah, so so yeah,

496
00:40:06.199 --> 00:40:15.559
your the content on your website needs
should be consistent with you know and and

497
00:40:15.760 --> 00:40:22.079
compatible with with Google search results.
And so that's one of the things we

498
00:40:22.719 --> 00:40:25.039
one of the one of the things
we do is we're kind of setting up

499
00:40:25.199 --> 00:40:30.639
or talking to customers about search engine
optimization, is we'll try to identify the

500
00:40:30.760 --> 00:40:36.840
keywords that might be relevant when people
are searching for their type of business,

501
00:40:37.320 --> 00:40:40.559
and then depending on what those keywords
look like or what the keywords are,

502
00:40:42.280 --> 00:40:47.079
will build the content of the website
around those keywords. The other thing that's

503
00:40:47.119 --> 00:40:53.480
really important with your website, you
mentioned to keep it current, and one

504
00:40:53.480 --> 00:41:00.719
of the ways of doing that is
by continual blog posting. We'll develop we

505
00:41:00.800 --> 00:41:06.000
help our customers with developing. You
know, they're developing their blog kind of

506
00:41:06.039 --> 00:41:08.760
strategy, their blog posting strategy,
or their you know, their calendar,

507
00:41:10.599 --> 00:41:17.280
all again relevant to the keywords that
are most applicable to them, all you

508
00:41:17.320 --> 00:41:23.559
know, most for the main in
the main purpose of you know, coming

509
00:41:23.639 --> 00:41:28.800
up on that Google search. You
know, some of the customers we we

510
00:41:28.880 --> 00:41:31.840
work with are just you know,
sick and tired of their competitors getting ahead

511
00:41:31.880 --> 00:41:36.000
of them on the Google search.
You know, so they'll talk to us

512
00:41:36.039 --> 00:41:38.920
about how how to you know,
how to move up on the Google search,

513
00:41:39.679 --> 00:41:45.000
and you guys can run an audit, uh given permission, you guys

514
00:41:45.000 --> 00:41:50.800
can run an audit on that company's
website and the way they go to market

515
00:41:50.880 --> 00:41:54.519
through through online means and really come
back with a meaningful set of data.

516
00:41:54.800 --> 00:42:00.719
What does that data tell you?
Uh? Just it can tell us tell

517
00:42:00.840 --> 00:42:07.719
us how they rank, how their
website ranks like like, uh, comparatively

518
00:42:07.760 --> 00:42:13.119
in their industry, how their what
their domain we call it domain authority without

519
00:42:13.119 --> 00:42:19.119
getting to techie, but what those
numbers look like in their industry for their

520
00:42:19.159 --> 00:42:23.800
particular type of business. We can
show them how they stack up against their

521
00:42:23.800 --> 00:42:30.239
competition, which is very important to
your point earlier, why they're lower in

522
00:42:30.280 --> 00:42:35.920
the search rankings than a competitive act. Yes, yeah, and then you

523
00:42:35.960 --> 00:42:42.760
know numerous other kind of analytical types
of you know, results and and and

524
00:42:42.960 --> 00:42:47.119
data. We can we can help
customers understand what their what their web presence

525
00:42:47.280 --> 00:42:53.480
kind of looks like. So small
companies, medium sized companies, even big

526
00:42:53.559 --> 00:43:00.079
huge companies don't manage a lot of
this stuff themselves. Why not so for

527
00:43:00.199 --> 00:43:05.159
small let's start with small companies.
I mean with small companies, you know,

528
00:43:05.320 --> 00:43:08.559
many times it's just a very small
staff. And if they're a printing

529
00:43:08.559 --> 00:43:15.119
shop, let's say they're focused on
managing their printing business, or a law

530
00:43:15.159 --> 00:43:22.239
firm for example, maybe just a
small law firm, single lawyer or maybe

531
00:43:22.239 --> 00:43:25.000
a couple of partners. I mean, they're probably working twelve hours a day

532
00:43:25.000 --> 00:43:30.880
in the legal profession. They just
don't have the time or the expertise to

533
00:43:30.199 --> 00:43:36.440
focus on digital marketing or to do
their own digital marketing. So those are

534
00:43:36.679 --> 00:43:40.199
ideal you know, customers of ours
because we can step in and help them

535
00:43:40.519 --> 00:43:46.199
and become their digital marketing partner while
they can take care while they're taking care

536
00:43:46.199 --> 00:43:52.599
of their core business. Medium sized
companies, you know, and that to

537
00:43:52.719 --> 00:43:57.599
so medium and larger sized companies may
have the capability in house, depending on

538
00:43:58.199 --> 00:44:02.440
the marketing staff, what the what
the background is the marketing staff. We

539
00:44:02.559 --> 00:44:09.320
can work with marketing executive executives to
help, you know, augment their digital

540
00:44:09.360 --> 00:44:16.519
strategy or to help them implement their
digital strategy. We can work with marketing

541
00:44:16.719 --> 00:44:25.000
executives or even in medium or larger
sized companies to actually develop a digital strategy

542
00:44:25.079 --> 00:44:29.920
that will help them. You know. We we like to say, you

543
00:44:29.960 --> 00:44:35.880
know, we'll say, rather than
shooting and then aiming, aim and then

544
00:44:35.920 --> 00:44:39.199
shoot, so you could spend a
fraction of your marketing budget to develop a

545
00:44:39.239 --> 00:44:45.199
strategy before you, you know,
implement all sorts of tactics that may or

546
00:44:45.239 --> 00:44:50.480
may not be beneficial for you.
I love that analogy, shoot that aim.

547
00:44:50.679 --> 00:44:53.000
Yeah, yeah, but that's what
I mean. I've I've never used

548
00:44:53.000 --> 00:44:55.559
that term, but I love it. That's what I've seen companies do a

549
00:44:55.599 --> 00:44:59.960
lot. Right, Somebody gets it
stuck in their brain. They get a

550
00:45:00.079 --> 00:45:02.440
do a certain thing without really the
evidence that that's the right thing to do,

551
00:45:04.400 --> 00:45:07.360
right, and then here's a layup. Why not just set it and

552
00:45:07.400 --> 00:45:15.719
forget it? Well, we touched
on it earlier. Yeah. Yeah,

553
00:45:15.760 --> 00:45:22.480
it's continual, continual optimization, continual
you know, you know, management of

554
00:45:22.519 --> 00:45:27.679
your content making sure, it's your
content's current, making sure you're speaking to

555
00:45:27.719 --> 00:45:30.920
your audience, you know, things
in terms of items that are relevant to

556
00:45:31.000 --> 00:45:37.320
your audience today, to your market
target market today. So it's a it's

557
00:45:37.360 --> 00:45:44.599
an ongoing management type of process.
And the fact that Google changes all the

558
00:45:44.639 --> 00:45:46.800
time is and maybe all the time
is an overstatement, but often right,

559
00:45:47.360 --> 00:45:52.400
Yeah, yeah, the dreaded algorithm, you know, the the Google is

560
00:45:52.480 --> 00:46:00.400
changing. You know their algorithms there, you know they're they're kind of back

561
00:46:00.559 --> 00:46:07.360
back end processes to again, keep
up with what customers are looking for for

562
00:46:07.480 --> 00:46:13.039
how businesses connect with their customers.
Google's making changes all the time, and

563
00:46:13.079 --> 00:46:15.280
it's important to have a partner like
us to understand what's going on there to

564
00:46:15.280 --> 00:46:21.280
help optimize your front end. Yeah, it would be near impossible for someone

565
00:46:21.320 --> 00:46:24.360
who's who's not a digital marketing expert
to understand all that. And I don't

566
00:46:24.360 --> 00:46:28.000
I don't mean to belittle anybody.
I'm just saying it changes all the time.

567
00:46:28.079 --> 00:46:30.559
You guys are in the business of
keeping up with that and making sure

568
00:46:30.559 --> 00:46:35.800
you're taking advantage of the latest and
greatest. So another reason, right,

569
00:46:37.079 --> 00:46:42.679
who is your who is your ideal
client? I don't mean by name,

570
00:46:42.719 --> 00:46:45.840
but you know, describe what that
looks like. Yeah, I kind of

571
00:46:45.840 --> 00:46:49.840
touched on a little bit ago.
So anybody that's really like not happy with

572
00:46:50.039 --> 00:46:54.400
their current digital marketing partner or their
website, they might want to just overhaul

573
00:46:54.519 --> 00:46:59.719
their website. Maybe it's been out
there for a while and it needs refreshed.

574
00:47:00.760 --> 00:47:02.519
I'm working you know a lot of
people ask me, well, what

575
00:47:02.639 --> 00:47:07.000
vertical were you working in? I
don't really work in in a specific vertical

576
00:47:07.119 --> 00:47:13.719
right now, However, I do
several of my clients are in the professional

577
00:47:13.760 --> 00:47:21.000
services area, insurance, bookkeeping,
and tax preparation, real estate. Those

578
00:47:21.039 --> 00:47:25.519
are good clients to have, especially
insurance and bookkeeping are really good, good

579
00:47:27.599 --> 00:47:30.239
you know, ideal, candid,
ideal clients for me. And in terms

580
00:47:30.320 --> 00:47:35.960
of the work, uh and the
the engagement, there's often some upfront work

581
00:47:36.039 --> 00:47:38.760
website, you know, audit results, all that, and then there's an

582
00:47:38.800 --> 00:47:49.679
ongoing maintenance component, right yeah,
yes, cool. What is it often

583
00:47:49.800 --> 00:47:55.239
that you help some prospective clients see
that maybe they don't see you know,

584
00:47:55.320 --> 00:48:00.599
the thing that I mean. I
talked to prospect all the time about their

585
00:48:00.639 --> 00:48:07.480
their Google business profile and the importance
of maintaining that and you know, engage

586
00:48:07.519 --> 00:48:15.960
that's like the perfect spot to to
engage with your customers outside of your website.

587
00:48:16.480 --> 00:48:22.639
You know that you're a business,
especially a small medium business. Their

588
00:48:22.880 --> 00:48:30.000
the Google business profile is the key
to their local presence, their local online

589
00:48:30.039 --> 00:48:36.480
presence, their local search presence.
That's where their customers go to put their

590
00:48:36.519 --> 00:48:40.880
reviews, good or bad. So
I talked to prospects all the time about

591
00:48:40.880 --> 00:48:46.239
the importance of engaging with the people, your customers that are out there giving

592
00:48:46.280 --> 00:48:53.760
you reviews again, good or bad. Learn how to handle those bad reviews

593
00:48:53.840 --> 00:48:59.480
knock on wood if you get a
bad reviewer, to learn how to handle

594
00:48:59.480 --> 00:49:02.920
and engagement those customers. And uh, that's that seems like the one thing

595
00:49:04.000 --> 00:49:07.840
that I talked to most of my
prospects and clients about pretty regularly. All

596
00:49:07.920 --> 00:49:10.519
right, last question, believe it
or not, it is time to wrap

597
00:49:10.599 --> 00:49:14.199
up. What is the best way
for people to connect with you? I

598
00:49:14.239 --> 00:49:17.039
noticed some of the contact information you
put on this in the crawl I did.

599
00:49:17.079 --> 00:49:22.800
I put my email address b dot
Brady at WSI world dot com.

600
00:49:22.840 --> 00:49:29.599
I'm on LinkedIn Brian Brady. WSI
search would probably get you to my profile

601
00:49:29.679 --> 00:49:36.039
on LinkedIn, you know, and
then art or THEWSI world dot com website

602
00:49:36.119 --> 00:49:38.840
slash Brian dash Brady. I didn't
put that on the crawl. That's all

603
00:49:38.920 --> 00:49:42.960
right, that's right. Well,
this has been fun. Thank you so

604
00:49:43.079 --> 00:49:45.079
much. I know you're busy.
Thanks for taking the time to be here.

605
00:49:45.119 --> 00:49:46.159
It's been great having you on the
show. Thank you, thank you

606
00:49:46.239 --> 00:49:51.000
very much. You're more than welcome. And thank you everybody for watching and

607
00:49:51.079 --> 00:49:54.000
listening. This is a show about
business and business challenges. Often. If

608
00:49:54.039 --> 00:49:58.360
you've got concerns about the growth of
your company, feel free to reach out

609
00:49:58.400 --> 00:50:01.199
to me on Facebook or LinkedIn at
Winning Business Radio, or you can drop

610
00:50:01.239 --> 00:50:06.360
me a note. One of my
many email addresses is Kevin at Winning Business

611
00:50:06.559 --> 00:50:09.760
Radio dot com. Our companies Winning
Incorporated. We're part of Sandler Training.

612
00:50:10.280 --> 00:50:15.199
I always say we develop sales teams
at the high achievers and sales leaders into

613
00:50:15.199 --> 00:50:19.519
true coaches and mentors. We're not
a fit for everybody, but hey,

614
00:50:19.519 --> 00:50:22.280
maybe we should have a conversation.
Thank you to our producer and engineer Wan

615
00:50:22.360 --> 00:50:24.920
for another job. Well done one. Thank you so much. Be sure

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to join us next week Monday,
June twenty fourth. We're going to do

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00:50:29.199 --> 00:50:30.679
it all again. Thank you,
Brian Brady. Until then, this is

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00:50:30.760 --> 00:50:37.400
Kevin Halenan, you've been listening to
Winning Business Radio with your host, Kevin

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00:50:37.400 --> 00:50:40.559
Helena. If you missed any part
of this episode, the podcast is available

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00:50:40.599 --> 00:50:46.239
on Talk for Podcasting and iHeartRadio.
For more information and questions, go to

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Winning Business Radio dot com or check
us out on social media. Tune in

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00:50:51.880 --> 00:50:54.679
again next week and every Monday at
four pm Eastern Time to listen live to

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00:50:54.840 --> 00:51:00.719
Winning Business Radio on w four cy
Radio four or Sey dot com. Until

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00:51:00.760 --> 00:51:07.159
then, let's succeed where others have
failed and win in business with Kevin Haleanan

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00:51:07.400 --> 00:51:10.440
and Winning Business Radio m