Dec. 31, 2024

Alizah Josette, inventor of the Spherehead Pillow, and founder and owner of Spherehead, LLC

Alizah Josette, inventor of the Spherehead Pillow, and founder and owner of Spherehead, LLC

Founder and visionary Alizah Josette struggled to find a pillow that would allow her unrestricted movement, but prevent harmful twists and strains of her head and neck muscles.

Through her persistence, dedication and numerous prototypes over several...

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Founder and visionary Alizah Josette struggled to find a pillow that would allow her unrestricted movement, but prevent harmful twists and strains of her head and neck muscles.

Through her persistence, dedication and numerous prototypes over several years, and now leaving behind a successful, 16-year Paralegal career, Alizah has developed the Spherehead Pillow, which cradles and supports the head and neck, promotes alignment of the spine, and allows flexibility of sleeping positions.

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests, and not

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Churchill said, those who failed to learn from history are

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condemned to repeat it. Kevin Helen n believes that certainly

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applies to business. Welcome to Winning Business Radio here at

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W four CY Radio. That's W four cy dot com

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and now your host, Kevin Helenn.

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Thanks everybody for joining in once again today. I am

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Kevin Hallanan and welcome back to Winning Business TV and

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Radio on W four c Y dot com. We're streaming

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live on talkfour tv dot com in addition to Facebook,

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and that's at Winning Business Radio. And of course you

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can listen in podcast form after the live show in

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all kinds on all kinds of platforms. Pretty much wherever

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you get your content. That's YouTube, by Heart, radio, Spotify, Apple,

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and the list goes on the mission of winning business

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radio and TV. As regular listeners and viewers know, is

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to offer insights and advice to help people avoid the

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mistakes of others, right to learn best practices. That's the

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how tos, the what tos, the what not tos, to

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be challenged, and I hope to be inspired by the

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successes of others. Those are consultants, coaches, advisors, authors, founders

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and owners, entrepreneurs, people with expertise. But you know, virtually

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every successful person that I've ever had a chance to

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talk to has had some form of failure in their

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lives and careers. So I say it every week. While

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we all have to get our knee skinned once in

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a while, I'm driven to keep those scrapes from needing

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major surgery. Let's endeavor to learn from history so we

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don't repeat it. I've spent the better part of my

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career equipping businesses to grow from solopreneurs to small and

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medium sized companies all the way up to the fortune fifty.

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I've seen some of those companies win, and to varying degrees,

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I've seen some fail I've had the opportunity to rub

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elbows with some of the highest performing people around and

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with some who probably should have found other professions. In

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my own businesses, I've had lots of success, but some

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failures too. I like to think I've learned a lot

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from those experiences. So yeah, you're going to hear from

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me my opinions and insights, but anybody who knows me,

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because rather anybody who knows me will tell you I

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have a hard time staying quiet. But more importantly, together

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we'll hear from experts, those consultants, coaches, advisors, authors, founders

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and owners, entrepreneurs. Today Inventor and this week, by the way,

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is our two hundredth episode. We're not doing anything special

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other than mentioning it. It actually sort of snuck up

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on me. But I'm really appreciative of you, the viewers

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and listeners, so thank you very much. Today my guest

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is Eliza jail Set, inventor of the Spherehead, the Spherehead pillow,

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and founder and owner of Spherehead LLC. Here's her bio

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founder and visionary. Eliza Jassett struggled to find an adequate

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pillow that would allow unrestricted movement but prevent harmful twists

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and strains of the head and neck muscles. Through her persistence, dedication,

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and numerous prototypes, she unlocked the secret to a soothing

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night's sleep. A pillow that cradles and supports the head

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and neck, promotes alignment of the spine, and offers flexibility

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of sleeping positions. Fueled by the excitement of this discovery,

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in a deep determination to help others improve their quality

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of rest, Elijah is pioneering the revolutionary design Spherehead, the

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Dream Pillow, meticulously crafted for those seeking comfortable and meaningful rest.

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Eliza's as a degree in paralegal studies, a sixteen year

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year career, she actually has moved away from to focus

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on her new passion. She resides in South Kingstown, Rhode Island. Eliza,

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Welcome to Winning Business Radio Heaven.

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Thank you so much for having me on and congratulations

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on two hundred shows.

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And it really did. I mean, I knew I was

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getting there, but uh, you know, I have the I

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have the best guest. How about that, I have the

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best guest for the two hundred episode.

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Oh well, I hope I can slip up to that.

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Yeah, no, no, no, just the same any other episodes.

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So thank you for being here. Let's start with your background,

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as you know. I you know, I've told you I

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liked for listeners and viewers to get a sense of

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someone's background, sort of their progression, how they got to

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where they are. So where did you grow up?

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I actually grew up in South Kings Sound, Rhode Island,

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where I am currently residing is a small little town

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in Rhode Island, which is a small little state, yeap.

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And every time I try to get out, it pulls

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me back in. So I have lived across the state

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of Rhode Island, tried to move to me in a

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couple of times, but like I said, something always brings

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me back here to this quaint little village, and that's

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where I currently am too.

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So tell us what it was like to grow up there,

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quaint and little. What was it like?

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Well, there's no anonymity, so forget about going through yes

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and not running into five people you know, including the

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pharmacist who you went to high school with and now

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knows that you're like on antidepressants or something or a

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very god asthma like myself. So it really is everyone

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knows everyone and their business. It's a very small town. Specifically,

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it's five villages, and I've lived in one of those

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villages that make up stuff Thinkstown for nearly thirty six

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years consecutively, and yeah, I mean it's lovely in a

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lot of ways, and lock your door, you can just

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walk out into town. It's a very friendly, community, community

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oriented place, and I feel very blessed and fortunate i've

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lived here. But I am definitely called to experience something new.

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In general, it's very tiny, so there's really no street

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I have n't gone down, and so I'd love to

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just go to a place where I don't know what's

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around the bend. And I feel like it helps to

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grow and evolved, live somewhere new, in a different culture,

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experience a new place. So I look forward to that

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challenge someday.

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Well, I have the sense of that probably will happen.

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What were your early interests growing up?

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Well, I really I loved acting. That was a huge

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passion of mine. Honestly, just debating. Both my parents were attorneys,

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and the stretch into the paralegal career wasn't that great

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for me. But I definitely love a good debate, especially

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if I take the counter position of what I actually

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believe in. I think it's even more fun.

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That's yeah, right, yeah, And then of course it's it's

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a lot of It's a little walking town, so I

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was always outside walking around.

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I didn't need a bike. It's very easy to get

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around pre driver's license.

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And did you go to school or college after high

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school or was there a break there?

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I did take a break, yea. So that was actually

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one of the greatest decisions I've made in my life.

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I was the first one in my family to not

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go to a university directly out of high school, and

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that didn't not go over well my little family. It

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was so when I was a senior in high school,

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my parents basically said, well, you don't have to go

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to college, but you can't stay here. And I'm so

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grateful for that because I've been on my own since

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eighteen and I was already working two jobs when I

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was a senior, so I could financially support myself and

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that really set me up for life. So when I

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was twenty three, all my friends were moving back home

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from school, moving back in with their parents and had

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a lot of debt, and I was buying my first

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home because I had been able to save money. I

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just started going to school at that point because I

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finally realized what I wanted to do with my life

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was to become a paralegal. But I went for a

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dedicated at that point. It really just put me such

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a step ahead. And then I was able to REFI

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that home because I had equity, so I was allowed

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to you know, that afforded me great opportunities in my

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twenties when I, like I said, other people were struggling

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and paying off debts, and so I'm really fortunate that

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I became so financially independent at such a young age.

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I just read an article today that's talking about decreased

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college enrollments because of massive costs and debt and all that. So, yeah,

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you were an early, early embracer of that, right. What

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were some of those earlier jobs before you decided on

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the law.

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Oh gosh, I mean, so I started working at thirteen

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as a busser in a restaurant.

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That's great experience. Yep, it really was.

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And then even though I, like, I know, technically not

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supposed to work under a certain age, but he was

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a family friend and it was only in the summers,

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and I just spent all my money on like CDs. Yeah.

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Then I was a cashier at Benny's when I was

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at fifteen to sixteen, a housekeeper. I worked at Subway,

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I worked in retail. I worked at this nonprofit that

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really changed my life. That's when I decided I want

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to become a paralegal. It was to enter Initially, it

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was to be in public interest law, and it was

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really working at the nonprofit that inspired that in me

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and I realized that was my direction. It's not the

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path my career ended up taaking. I ended up in

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probate in estates. But I do feel that we have

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these paths for a reason. So that introduced me. But

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going into this other direction in my paralegal career into

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the proviate in estates is what afforded me the income

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to start my business and self fund my invention, which

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probably wouldn't have happened if I went that other route.

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So hopefully the invention is going to contribute and help people.

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So the goal is still the same, but the path

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there varied from my intentions.

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What was the nature of the nonprofit.

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It was called Clean Water Action, So basically we went,

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we canvassed, we went door to door knocking for people

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to sign petitions. They're responsible for PLAT passing the Clean

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Water Act and the Clean Air Act of the nineteen seventies,

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so definitely anyone listening out there. I think Clean Order

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Action is a great organization. I still support them today.

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Where did you end up going to school and why

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did you choose that school?

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Well, when I realized I wanted to be a pair

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of legal, I had actually started working in a little

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law firm for my mom. She was a solo practitioner

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right around thirteen, answering phones and doing really simple documents,

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drafting deeds and very simple wills. So I already kind

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of had a little bit of a foundation there, and

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then I really wanted to be a pair of legal

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and so I went to the CCRI Community College, Rhode Island,

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good just to get an associate. It did take me

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four years because at that point I had to get

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a third job to put myself through school. So I

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had three jobs and was going to school part time.

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And it did take me four years round the clock,

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you know, when summer's and everything, to get my two

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year degree. But very worth it, and I remember when

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I was finally able to support myself with just one job,

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and I worked my way up the ladder into a

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very prominent firm here in Rhode Island, and my salary

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very exceeded my expectations and necessities in life. So I

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was able to give a lot more financially to charities

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and realized that I was very fortunate with how everything

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worked out in my life. In hindsight, when you look back,

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it's like, oh, you know, these decisions actually turned out

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to be quite wise for me in my little path.

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Totally with you. One of the questions, I'm trying to

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reword it because you kind of said it. What are

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some of the most important lessons you learned? I want

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to reward that slightly too. Maybe what are your biggest

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takeaways from that time period?

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Well? I think do it you can in your twenties,

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you know. Now. I try to think back on how

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did I have the energy to have a full time job,

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two part time jobs, and go to school part time

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for four years? And I don't think at thirty six

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today that is something that I'm sure I could because

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I saw that fire in that passion to succeed in

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my goals. But I think, really we should appreciate where

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we are in life and any sort of challenges that

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are so time demanding. Do it when a lack of

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sleep is less impactful on your waking life.

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Oh great, segue into the work you're doing. Hey, we're

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going to take our first break. We'll be back in

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just a minute. Everybody will be back with Eliza just said.

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If you're listening to Winning Business Radio with Kevin Helene

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on W four Ceedy Radio, that's W four Cedy dot.

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Com, don't go away. More helpful information is coming right

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up right here on Winning Business Radio.

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That's five six one five zero six four zero three one.

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00:13:35.000 --> 00:13:38.039
And now back to Winning Business Radio with Kevin Helene,

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presenting exciting topics and expert guests with one goal in

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mind to help you succeed in business. Here once again

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is Kevin Helene.

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We're back with Elijahjassett, founder and owner of Spherehead ll Spearehead, Yes,

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Spearhead LLC, inventor of the Spearhead pillow, which we're going

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to get into in a couple of minutes. Here. Uh,

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my monitors give me a problem. Sorry about that? All right?

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You didn't initially set set out to invent a product,

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did you?

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No?

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Not at all. That was tell us about the desire.

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I mean, not the desire that the initial idea, not

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the product, but the pillow itself. Why you know, what's

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the backstory?

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Sure? Well, while I was working three jobs and in school,

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I was I was stressed out. And it turns out

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I learned that I hold the stress in my neck

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muscles and they went as I was eventually diagnosed to

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the thoracic outlet syndrome in my left shoulder as a

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result of the stress. And that really is the beginning

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of this Yearhead pillow. So that started me on about

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an eight year run of trying the pillows that were

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available on the market to help me and keep my

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neck muscles relaxed, stop my migraines, and just be able

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to attain a good night's sleep without having so much

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neck and shoulder pain. And over the course of these

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eight years, I was not able to find anything that

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really worked for me on a long term basis, And

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that is really why that's the inspiration for inventing a pillow.

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It was out of desperation and needing to get a

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good night's sleep. So I really just took it into

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my own hands and decided to invent something for myself

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with never the intention of coming to market for any reason.

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I mean, I was very happy in my paralegal career

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at this point and had no desire inkling to make

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a switch into the entrepreneur realm.

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What are some of the styles of pillows you tried

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that didn't work well?

291
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I truly tried probably all the big ones that are

292
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out there, and I don't want to call out certain names.

293
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That's why would say, right for me, the pillow that

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was the most helpful. It's marketed as a wrinkle free pillow,

295
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referring to your skin. Because my issue was that I

296
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had to start sleeping on my back and my head

297
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kept rotating over my shoulder in the middle of the night,

298
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and that continued to strain my neck muscles. So this

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wrinkle free pillow, what it did is it bordered my

300
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face and it kept it at this ninety degree angle,

301
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so I couldn't twist my head over and so that

302
00:16:24.799 --> 00:16:28.440
actually helped me the most, but it was very restricting.

303
00:16:28.720 --> 00:16:31.320
It was hot. I am a person who does like

304
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to roll on my side the middle of the night,

305
00:16:33.440 --> 00:16:36.120
and of course I couldn't. You're prevented from any other

306
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You're locked into. Sleeping on your back is very certain position.

307
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So a lot of things in life have pros and cons,

308
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and I did find that was the most helpful, but

309
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the cons just turned out to be too much for

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me to handle.

311
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Yeah, my wife tells me if I sleep on my back,

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I snore. Otherwise I don't. I'm normally sleeping on my side.

313
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Sometimes on my belly is good radio and TV sleep talk.

314
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I generally don't tell people that, not that I care.

315
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But.

316
00:17:07.400 --> 00:17:10.880
It's having a one sided conversation because I normally would

317
00:17:10.880 --> 00:17:13.079
love to say, well, what were your childhood hobbies and

318
00:17:13.119 --> 00:17:17.079
where did you grow up? So I appreciate the personal tibots.

319
00:17:18.440 --> 00:17:22.000
You talk about comfortable and meaningful rest. What do you

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mean by that? I mean, I know what it sounds like.

321
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But I go beyond the obvious. What do you mean

322
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by that?

323
00:17:27.039 --> 00:17:30.079
Well, I think that we can use sleep to our advantage.

324
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Obviously in a lot of ways, so of course mentally,

325
00:17:35.279 --> 00:17:39.799
but also physically. So we are in a position for

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a certain amount of time, and we're very cognizantly aware

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of our posture during our waking life, and we can

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sense when we're in pain. But when we're sleeping, we're

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using a chunk of time where we are just in

330
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a different state of rest. And honestly, I think that

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if we turn our sleep into more productive manners for

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our physical well being while we're in this state of rest,

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it just helps benefit us when we wake up in

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the morning. So for me, I think meaningful rest is

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really utilizing that time that you're in bed to help

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your muscles relax, to not just regenerate your mind and

337
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rejuvenate and heal psychologically, but physically too.

338
00:18:25.000 --> 00:18:27.720
You must know a bunch of sleep stats, and I don't.

339
00:18:28.160 --> 00:18:31.519
We don't have the rattles off. I'm simply asking you're,

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as you always hear, eight hours of sleep, but how

341
00:18:34.480 --> 00:18:35.319
realistic is that?

342
00:18:36.799 --> 00:18:39.279
Well, So I'll be honest with you, I think that

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the amount of sleep a person needs is very dependent

344
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on the individual, so I actually don't recommend. I feel

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like if someone needs eight hours. So my life partner

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he likes to get nine hours of sleep every night,

347
00:18:54.599 --> 00:18:57.039
and he feels it if he doesn't. I like to

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00:18:57.039 --> 00:19:00.440
get six. And there are some people out there who

349
00:19:00.519 --> 00:19:03.240
are brilliant geniuses who like to get four hours in

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sleep because they use their time laying in bed to

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contemplate and think and solve their own personal issues or

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00:19:10.759 --> 00:19:13.839
mysteries of the universe. So I really think it depends

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00:19:13.920 --> 00:19:19.079
on the person. For me, six hours is convenient. I

354
00:19:19.119 --> 00:19:21.880
feel great, I get a nice little rem cycle in there,

355
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and any more than that sometimes I feel overtired and drowsy.

356
00:19:25.839 --> 00:19:28.640
So I personally do the sixth.

357
00:19:28.880 --> 00:19:31.440
Can you give a sense of give us a sense

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of I don't know how sleep deprived the world is,

359
00:19:36.599 --> 00:19:39.240
the nation is, I mean, what are? It seems like

360
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a ubiquitous problem to me.

361
00:19:41.920 --> 00:19:44.440
It really is, And I think that's because we try

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00:19:44.480 --> 00:19:48.160
to pile so much into our lives. So I think

363
00:19:48.200 --> 00:19:51.200
that we get a lack of sleep overall as a

364
00:19:51.319 --> 00:19:56.519
nation for a couple reasons. I think that stress is

365
00:19:56.559 --> 00:20:00.839
a huge right. I mean a lot of people can

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00:20:00.880 --> 00:20:03.200
set the time to go to bed, but they can't

367
00:20:03.240 --> 00:20:07.079
shut off their brains. And the stress in general can

368
00:20:07.400 --> 00:20:11.200
keep us awake. But then there's also the reality of life.

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00:20:11.480 --> 00:20:13.839
So a lot of people have one job or two,

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00:20:14.279 --> 00:20:19.559
have children. Where is their personal time for them? So

371
00:20:19.799 --> 00:20:22.119
if you take just an average person, you know, they

372
00:20:22.160 --> 00:20:24.000
get home from work, they have to make dinner, they

373
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have to get the kids bathe, and bedtime and dinner

374
00:20:26.759 --> 00:20:28.799
and whatever it may be. You know, it's a dinner twice,

375
00:20:28.839 --> 00:20:32.400
but eating is important. But you know, then let's say

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00:20:32.480 --> 00:20:35.720
that you do your bedtime routine and you know that

377
00:20:35.759 --> 00:20:37.839
you have to wake up at you know, six am

378
00:20:37.960 --> 00:20:40.279
or something. Right now is ten o'clock at night, whatever

379
00:20:40.319 --> 00:20:43.319
it may be, And so health you should start your

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00:20:43.440 --> 00:20:47.640
bedtime prep for yourself. But human beings, we need our relaxation,

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00:20:47.799 --> 00:20:50.079
we need our mindless time. We need to let go.

382
00:20:50.240 --> 00:20:54.119
And so some people scroll on their phones. I personally meditate,

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00:20:54.279 --> 00:20:57.000
you know, listen to music, watch the evening news. And

384
00:20:57.039 --> 00:21:00.000
I think that's an overall lack of sleep too, because

385
00:21:00.160 --> 00:21:03.119
is we have to trade off. There's only so many

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00:21:03.160 --> 00:21:06.039
hours in a day, and where do we find the

387
00:21:06.119 --> 00:21:09.839
personal me time in that day? When you have so

388
00:21:09.920 --> 00:21:14.200
many other obligations and responsibilities. So I try to rework

389
00:21:14.240 --> 00:21:16.880
sleep in my mind. And I talked to my partner

390
00:21:16.880 --> 00:21:19.079
about this, the one who likes to get yeah, over

391
00:21:19.200 --> 00:21:23.000
nine hours. That's really hard for him. He's a nurse

392
00:21:23.240 --> 00:21:27.200
and works twelve hour shifts. Oh yeah, And I try

393
00:21:27.200 --> 00:21:29.039
to tell him, you know what, how about you get

394
00:21:29.079 --> 00:21:31.759
eight hours of sleep, but you spend one hour stretching

395
00:21:31.920 --> 00:21:35.720
and doing yoga or reading. Because I think that there's

396
00:21:35.759 --> 00:21:40.039
other ways we can benefit our bodies besides going into

397
00:21:40.039 --> 00:21:43.160
a rim cycle. But to each their own, I haven't

398
00:21:43.160 --> 00:21:44.119
won that battle.

399
00:21:43.880 --> 00:21:47.240
Yet, so it sounds like a good argument to me.

400
00:21:47.640 --> 00:21:50.759
All right, tell us or rather take us through the

401
00:21:50.880 --> 00:21:54.519
early process. You said, I can't find the right pillow,

402
00:21:55.680 --> 00:21:58.119
like from day one when the idea popped in your head.

403
00:21:58.119 --> 00:21:59.680
I got to do this on my own. What did

404
00:21:59.680 --> 00:22:02.279
that look like? Did you have to find raw materials?

405
00:22:02.319 --> 00:22:05.400
Did you have to form a pillow? I mean, walk

406
00:22:05.480 --> 00:22:05.960
us through that.

407
00:22:06.680 --> 00:22:10.160
Well, so it took me years after the idea came

408
00:22:10.240 --> 00:22:12.680
to me of the shape that I needed this.

409
00:22:12.839 --> 00:22:14.960
And again, this is just not a necessity, not out

410
00:22:15.000 --> 00:22:18.200
of this brilliance that you had this product right.

411
00:22:18.319 --> 00:22:20.519
And I had it in my mind for a really

412
00:22:20.559 --> 00:22:23.680
long time. But because I said, it's a completely unique,

413
00:22:23.720 --> 00:22:26.720
revolutionary shape, so I kept searching for something similar, I

414
00:22:26.720 --> 00:22:32.559
couldn't find it, And honestly, I never I was putting

415
00:22:32.599 --> 00:22:34.720
it off because I didn't want to deal with the hassle.

416
00:22:34.880 --> 00:22:37.880
Like I said, I had a very busy life too. Yeah.

417
00:22:37.880 --> 00:22:40.799
But finally when I decided to bite the bullet and

418
00:22:40.880 --> 00:22:43.119
I needed to invent a pillow for me so I

419
00:22:43.119 --> 00:22:47.200
could sleep in a litle bit more productive life. It

420
00:22:47.240 --> 00:22:50.599
started really with me just sketching it out, and I

421
00:22:50.640 --> 00:22:52.920
had to find an engineer who could do a CAD

422
00:22:52.960 --> 00:22:55.599
file for me. We get into this three D model

423
00:22:55.960 --> 00:22:58.160
so we could send it to a manufacturing plant to

424
00:22:58.200 --> 00:23:02.519
build a mold, and after that it really just became

425
00:23:02.720 --> 00:23:05.079
about I did change the mold a few times.

426
00:23:05.400 --> 00:23:07.960
This is again still yeah just for yourself. Wow.

427
00:23:08.160 --> 00:23:10.079
Right, So this wasn't to go to market, but it

428
00:23:10.160 --> 00:23:12.440
was such a new design that it did take me

429
00:23:12.480 --> 00:23:16.240
about three maybe four tries before I found the exact

430
00:23:16.319 --> 00:23:19.160
mold that I wanted for myself, which I have tweaked

431
00:23:19.200 --> 00:23:21.720
since to go to market because it's very tailored to me.

432
00:23:22.160 --> 00:23:22.920
But also it was the.

433
00:23:22.880 --> 00:23:25.839
Foam consistency that I was playing around with too. So

434
00:23:25.960 --> 00:23:30.720
the spearhead pillow is memory foam, and that is tricky

435
00:23:30.799 --> 00:23:33.119
because you can have some that are very, very firm,

436
00:23:33.279 --> 00:23:35.839
or some that are so machine soft that they cannot

437
00:23:36.240 --> 00:23:38.960
help you support the neck muscles and cradle the head

438
00:23:39.000 --> 00:23:42.519
the way that I specifically needed. So that was a

439
00:23:42.559 --> 00:23:46.160
big part of my redoing. It was really just to

440
00:23:46.200 --> 00:23:49.119
figure out the exact sort of consistency in the foam

441
00:23:49.119 --> 00:23:49.799
that I wanted.

442
00:23:50.839 --> 00:23:52.440
Wow, how did you know when you had it?

443
00:23:54.359 --> 00:23:57.400
Honestly, I felt it and I was like, this is perfect.

444
00:23:57.559 --> 00:24:00.759
And my first night, I'm not going to the first night,

445
00:24:00.799 --> 00:24:03.200
I did not make it through. So it's all about

446
00:24:03.240 --> 00:24:05.920
spine alignment. And so for me on that first night,

447
00:24:06.079 --> 00:24:09.400
my feet were going into spasm. So my COEs, we're

448
00:24:09.440 --> 00:24:12.759
going crazy. And so about halfway through the night, I

449
00:24:12.799 --> 00:24:15.279
tossed the spearhead pillow and I went back to my

450
00:24:15.759 --> 00:24:19.000
pillow I was using at the time. But by second

451
00:24:19.160 --> 00:24:21.279
night I laid down on it and I had muscle

452
00:24:21.319 --> 00:24:23.359
memory and I've been sleeping on it ever since.

453
00:24:24.240 --> 00:24:26.799
And I know you said this pillow is like a

454
00:24:27.160 --> 00:24:30.440
health aid, right, So it's something that takes a little

455
00:24:30.440 --> 00:24:32.680
bit of time to get used to. But the benefit

456
00:24:32.720 --> 00:24:37.920
is there, but people should expect to feel some discomfort.

457
00:24:37.480 --> 00:24:42.119
Right absolutely, So I do compare as much new sleep position.

458
00:24:42.200 --> 00:24:46.279
Let's say, well exactly. I mean, you may need insoles

459
00:24:46.319 --> 00:24:49.519
in your shoes, you may need an adjustment by a chiropractor,

460
00:24:49.759 --> 00:24:51.559
you may need to go to the gym. I mean,

461
00:24:51.599 --> 00:24:53.319
there's a lot of things that we need to do

462
00:24:53.440 --> 00:24:57.279
for our overall physical well being our body that can

463
00:24:57.359 --> 00:25:01.039
be uncomfortable at first. But if we stick with, we

464
00:25:01.079 --> 00:25:03.680
get through the discomfort, we stick with these health aids

465
00:25:03.680 --> 00:25:07.480
and practices, it's ultimately beneficial for us. And I do

466
00:25:07.559 --> 00:25:10.480
feel that a lot of people who suffer the way

467
00:25:10.519 --> 00:25:13.519
that I did with next shoulder, even lower back or

468
00:25:13.599 --> 00:25:17.000
hit pain, they've probably have tried several things out there,

469
00:25:17.079 --> 00:25:19.559
so they're really willing to give something a fair shot

470
00:25:19.720 --> 00:25:22.079
and not just try it for a couple hours and

471
00:25:22.119 --> 00:25:24.720
toss it aside. So I think that's why so your

472
00:25:24.759 --> 00:25:26.920
Head has been successful because even though there is this

473
00:25:26.960 --> 00:25:31.880
adjustment period, the market of those who are purchasing it,

474
00:25:32.000 --> 00:25:35.119
those consumers they've usually been They're not this isn't the

475
00:25:35.119 --> 00:25:37.480
first pillow they're trying. You know, it's really out there.

476
00:25:37.519 --> 00:25:40.839
So they've been down the road, they're desperate. This invention

477
00:25:41.000 --> 00:25:42.960
gives them hope. That's what I hear all the time,

478
00:25:43.119 --> 00:25:46.920
especially from doctors, chylepractors and physical therapists get a severearhead

479
00:25:46.960 --> 00:25:50.839
pillow and it's such a unique revolutionary design that they

480
00:25:50.839 --> 00:25:53.039
say it inspires hope in them that maybe this is

481
00:25:53.079 --> 00:25:56.200
something that can work. And I think the individuals out

482
00:25:56.240 --> 00:25:59.920
there who suffer from these sort of pain, they reckon

483
00:26:00.240 --> 00:26:01.680
that too, and so they're willing to give it a

484
00:26:01.680 --> 00:26:03.559
fair shot.

485
00:26:03.839 --> 00:26:06.880
When did you realize you were creating something marketable?

486
00:26:08.839 --> 00:26:12.200
Well, actually, so, the manufacturing plant that I ordered my

487
00:26:12.279 --> 00:26:15.119
prototype from, they wouldn't let me just order one. It

488
00:26:15.200 --> 00:26:17.640
was a minimum of four. So I had some extras

489
00:26:18.359 --> 00:26:21.160
and I ended up giving them out to people who

490
00:26:21.240 --> 00:26:24.640
needed them over the course of some time less than

491
00:26:24.640 --> 00:26:28.759
a year. But I was handing them out just realizing

492
00:26:28.799 --> 00:26:30.839
that it was helping me and it could help others.

493
00:26:31.359 --> 00:26:34.599
And the people who were using them really did find

494
00:26:34.680 --> 00:26:38.559
relief and they loved it. And that's when I realized, Okay,

495
00:26:38.920 --> 00:26:41.000
I did it at desperation. There was this hole in

496
00:26:41.039 --> 00:26:43.680
the market for me. Obviously, there's this hole in the

497
00:26:43.720 --> 00:26:46.920
market for others. So although it may not be for everyone,

498
00:26:47.400 --> 00:26:50.160
it definitely is helping a demographic out there, and that's

499
00:26:50.279 --> 00:26:53.839
really what inspired me to take on the stress and

500
00:26:53.880 --> 00:26:56.599
take the leap and become an entrepreneur, just so I

501
00:26:56.640 --> 00:26:59.240
can help other people who are also suffering the way

502
00:26:59.279 --> 00:26:59.720
I was.

503
00:27:00.720 --> 00:27:04.319
And you hold three patents, yes, yeah, tell us about

504
00:27:04.319 --> 00:27:05.599
the patents, and then I want to know about that

505
00:27:05.640 --> 00:27:07.680
process as well. Oh sure.

506
00:27:07.759 --> 00:27:09.640
That was actually the easiest process of the whole thing,

507
00:27:10.880 --> 00:27:13.960
mainly because I had I hired a firm to do

508
00:27:14.039 --> 00:27:16.920
the patents for me, So for me, it was just

509
00:27:16.960 --> 00:27:20.240
a waiting game. I just had to sit back and

510
00:27:20.279 --> 00:27:23.960
pay the bill. But the work wise, besides reviewing what

511
00:27:24.079 --> 00:27:27.799
the brilliant attorneys at Bold did. That's the firm that

512
00:27:27.839 --> 00:27:32.640
I worked with, and they were phenomenal. And yeah, so

513
00:27:32.720 --> 00:27:37.480
at first I did my utility patent, and that is

514
00:27:37.680 --> 00:27:42.200
a parent and child patent, so that's two separate patents. Basically,

515
00:27:42.359 --> 00:27:46.480
the parent is just very overarching, so it just shows

516
00:27:46.559 --> 00:27:49.200
the design of the pillow, even though that's not my

517
00:27:49.240 --> 00:27:52.240
design patent, but still it just kind of lays it

518
00:27:52.240 --> 00:27:56.039
out in really simplistic terms. And then the child of

519
00:27:56.039 --> 00:28:00.680
that utility patent is more specific details and the design

520
00:28:00.759 --> 00:28:03.799
patent is really not talking about how the pillow is

521
00:28:04.000 --> 00:28:08.599
used at all, but it just shows exactly the shape

522
00:28:08.640 --> 00:28:11.519
of it and exactly what it sounds like. It's a

523
00:28:11.599 --> 00:28:12.960
design patent.

524
00:28:14.160 --> 00:28:15.880
All right. I want to get more into the pillow

525
00:28:16.039 --> 00:28:18.559
and the process in another minute. We'll be back in

526
00:28:18.640 --> 00:28:20.920
about sixty seconds with Eliza J said.

527
00:28:25.440 --> 00:28:29.400
You're listening to Winning Business Radio with Kevin Helenet on

528
00:28:29.640 --> 00:28:33.599
W four CY Radio. That's W four cy dot com.

529
00:28:33.799 --> 00:28:36.480
Don't go away, More helpful information is coming right up

530
00:28:36.720 --> 00:28:38.880
right here on Winning Business Radio.

531
00:28:41.279 --> 00:28:44.240
The yp dot com website is your local search engine.

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541
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542
00:29:15.240 --> 00:29:18.000
And now back to Winning Business Radio with Kevin Helen

543
00:29:18.079 --> 00:29:22.000
in presenting exciting topics and expert guests with one goal

544
00:29:22.039 --> 00:29:25.400
in mind to help you succeed in business. Here once

545
00:29:25.440 --> 00:29:27.079
again is Kevin Helenet.

546
00:29:34.039 --> 00:29:37.720
All right, we're back. The company is Sphearhead LLC. The

547
00:29:37.759 --> 00:29:41.839
product is the Spherehead Pillow, the invention and she's ELIZAHJ. Sett,

548
00:29:41.960 --> 00:29:46.240
founder inventor, brilliant entrepreneur. We'll come up with a whole

549
00:29:46.240 --> 00:29:51.359
bunch of adjectives we can. I like brilliant too. I

550
00:29:51.400 --> 00:29:53.960
want to try something? Do you? And this is if

551
00:29:54.000 --> 00:29:57.079
you're listening in a podcast, go to the website and

552
00:29:57.079 --> 00:29:58.440
take a look at it. Do you happen to have

553
00:29:58.480 --> 00:29:59.559
one nearby? Oh?

554
00:29:59.680 --> 00:29:59.920
Sure?

555
00:30:00.000 --> 00:30:02.079
All right, just show us.

556
00:30:02.759 --> 00:30:05.559
So this is the Spearhead pillow. It's hard with the

557
00:30:05.599 --> 00:30:06.559
camera and the lighting.

558
00:30:06.599 --> 00:30:07.359
I'm sorry about that.

559
00:30:10.359 --> 00:30:12.759
This is the spherical side. This is the side you

560
00:30:12.759 --> 00:30:16.440
would not sleep on, and then this is the side

561
00:30:16.440 --> 00:30:18.920
that you do. So this is where it cradles and

562
00:30:18.920 --> 00:30:22.759
supports the head and then this neck indent it mirrors

563
00:30:22.799 --> 00:30:26.119
the curve of the cervical spine. So the way that

564
00:30:26.160 --> 00:30:29.200
it works is with the head resting in the center concave,

565
00:30:30.079 --> 00:30:33.519
the cervical section in the back that's what lets it

566
00:30:33.599 --> 00:30:35.680
roll with the user during the night, so they can

567
00:30:35.680 --> 00:30:39.559
transition from back to side sleeping seamlessly. The pillow will

568
00:30:39.599 --> 00:30:43.279
stay under their head, keeping them supported and comfortable. And

569
00:30:43.319 --> 00:30:44.680
I just like, if I'm showing the pill I just

570
00:30:44.680 --> 00:30:47.960
want to say it's squeeze so people will always see it.

571
00:30:48.079 --> 00:30:50.319
And when I go to trade shows and expos and

572
00:30:50.359 --> 00:30:52.559
when they just see it from far away, they feel

573
00:30:52.559 --> 00:30:55.640
like it's going to be very firm, and it's actually

574
00:30:55.920 --> 00:30:58.920
very soft and comfortable. So I like to show people's memory.

575
00:30:58.960 --> 00:31:01.440
Boam isn't exactly how it looks, is.

576
00:31:01.400 --> 00:31:05.319
How it feelds, and it's in a I don't know

577
00:31:05.319 --> 00:31:07.240
how do you describe the material. It looks like a

578
00:31:07.480 --> 00:31:10.000
kind of sheen to it looks like it's very comfortable.

579
00:31:10.880 --> 00:31:13.839
It is, so it does come with a charmuse fabric pillowcase,

580
00:31:14.119 --> 00:31:19.200
so that's like a silk satin material. I am working

581
00:31:19.279 --> 00:31:23.400
right now on a cotton pillowcase as well. That's the

582
00:31:23.440 --> 00:31:26.640
only negative feedback that I've received about the Spearhead is

583
00:31:26.640 --> 00:31:29.400
actually about the pillowcase, which is wonderful because that has

584
00:31:29.599 --> 00:31:32.839
nothing to do with the foam. But right now, for

585
00:31:32.880 --> 00:31:36.160
anyone who does not like the Sharmuse fabric. I picked

586
00:31:36.200 --> 00:31:39.640
it because it's wonderful overall hair types, but for those.

587
00:31:39.480 --> 00:31:41.839
Yeh, talk pause on that. What do you mean by that?

588
00:31:42.839 --> 00:31:45.599
Oh? Well, so that sort of fabric, it just helps

589
00:31:45.640 --> 00:31:50.359
prevent breakage. It keeps hair smooth and shiny. A lot

590
00:31:50.440 --> 00:31:56.200
of people use that satin or silk charmus fabric as

591
00:31:56.279 --> 00:32:00.160
bonnets for their hair when they sleep, just because it

592
00:32:00.200 --> 00:32:04.680
really is so beneficial regardless of your type of hair.

593
00:32:05.160 --> 00:32:07.720
And I needed an initial pillowcase to go to market,

594
00:32:08.200 --> 00:32:11.759
so I picked that one just because it was universal.

595
00:32:12.519 --> 00:32:15.240
But it does fit in any pillowcase in your home.

596
00:32:15.279 --> 00:32:17.359
So I tell people if they don't like the Sharmous fabric,

597
00:32:17.720 --> 00:32:21.119
the Spearhead pillow will fit any standard pillowcase as well.

598
00:32:21.160 --> 00:32:23.440
But hopefully the cotton one will be coming out early

599
00:32:23.480 --> 00:32:24.559
in twenty twenty.

600
00:32:24.279 --> 00:32:27.640
Five, so it is sleep aid friendly.

601
00:32:27.759 --> 00:32:31.960
Talk about that, yes, So I say that because for me,

602
00:32:32.039 --> 00:32:35.279
I sleep with a padded imask, and the pillows that

603
00:32:35.319 --> 00:32:37.480
I have tried, especially the one that I referenced in

604
00:32:37.519 --> 00:32:41.279
our first segment, that wrinkle free pillow, it dug it

605
00:32:41.400 --> 00:32:43.720
into my face. So every morning I woke up with

606
00:32:43.759 --> 00:32:47.200
a crease that took hours to go away. And I

607
00:32:47.240 --> 00:32:49.440
know a lot of people who sleep with those really

608
00:32:49.480 --> 00:32:53.279
invasive seat pat machines, even the ones that are just

609
00:32:53.359 --> 00:32:56.359
in the nose, they're more difficult when you want to

610
00:32:56.359 --> 00:32:59.680
sleep on your side. A lot of pillows can dig

611
00:32:59.720 --> 00:33:03.400
in too, so the spearhead pillow, whether you're on your

612
00:33:03.440 --> 00:33:06.559
back or side, it rests along the outer curve of

613
00:33:06.640 --> 00:33:10.720
the face and so therefore it just doesn't interfere with

614
00:33:10.839 --> 00:33:14.160
any sort of facial sleep apparatus. And that's why I

615
00:33:14.160 --> 00:33:16.559
try to say a sleep ape friendly. I will be

616
00:33:16.599 --> 00:33:20.240
having a sleep study done hopefully by next summer that

617
00:33:20.400 --> 00:33:24.519
My goal is for insurance companies to cover the spearhead

618
00:33:24.519 --> 00:33:27.319
pillow for those have sleep APMEA. I want doctors to

619
00:33:27.359 --> 00:33:29.799
be able to write scripts for it because I do

620
00:33:29.799 --> 00:33:33.720
think it will help that market significantly. But it just

621
00:33:33.759 --> 00:33:37.160
takes time to meet all the levels that the insurance

622
00:33:37.160 --> 00:33:40.000
company requires for that authorization.

623
00:33:40.279 --> 00:33:43.400
So that's awesome, good luck with that. And this can

624
00:33:43.440 --> 00:33:46.680
be used alone or with another pillow or pillows.

625
00:33:47.160 --> 00:33:49.440
Yes, so for people who like to sleep that more

626
00:33:49.480 --> 00:33:53.440
elevated position on two or three pillows, because there's an

627
00:33:53.480 --> 00:33:57.519
adjustment period with the sphearhead pillow already. I always recommend

628
00:33:57.640 --> 00:34:01.079
just put it on top of a standard pill You'll

629
00:34:01.119 --> 00:34:03.759
still get the spine alignment. It'll still move with your

630
00:34:03.759 --> 00:34:06.440
head during the night. It just may help with that

631
00:34:06.559 --> 00:34:09.519
transition because it is right now. It is load to

632
00:34:09.559 --> 00:34:12.559
the mattress in and of itself, because that's the ideal

633
00:34:12.679 --> 00:34:16.400
spine alignment. But I do know several customers now who

634
00:34:16.480 --> 00:34:19.239
use the pillow and they on top of another pillow,

635
00:34:19.320 --> 00:34:21.800
and they say that it still helps, especially their lower

636
00:34:21.840 --> 00:34:25.320
back and hit pain. They say they still feel relief,

637
00:34:25.679 --> 00:34:27.599
so it carries on through.

638
00:34:28.280 --> 00:34:29.760
Well, that's the next thing I want to ask. What

639
00:34:29.800 --> 00:34:33.360
are some of the users or customers saying about the

640
00:34:33.400 --> 00:34:35.159
pillow itself and their experience.

641
00:34:36.119 --> 00:34:38.639
Well, so it seems that it just my period is

642
00:34:38.800 --> 00:34:41.960
greatly varied. So some love it from night one, some

643
00:34:42.159 --> 00:34:45.800
night two, some need two weeks. So that is what

644
00:34:45.880 --> 00:34:49.840
I'm noticing the most is really everyone is very different

645
00:34:50.000 --> 00:34:53.360
in terms of their comfort level with.

646
00:34:53.400 --> 00:34:56.719
It, their body type, their size, their weight, all kinds

647
00:34:56.719 --> 00:34:57.320
of things. Right.

648
00:34:57.800 --> 00:35:02.039
Sure, absolutely it's a type of bed so that I

649
00:35:02.079 --> 00:35:04.760
haven't heard yet, But I've been curious because I know those,

650
00:35:04.880 --> 00:35:08.239
especially those beds that raise up. Yeah, so I was

651
00:35:08.320 --> 00:35:11.440
wondering about that, but I know that there are some

652
00:35:11.559 --> 00:35:15.280
customers who use the spearhead pillow in a recliner, so

653
00:35:15.320 --> 00:35:16.840
I feel like it will work with that sort of

654
00:35:16.880 --> 00:35:20.719
mattress too. That also goes into that you know, inclined position.

655
00:35:21.719 --> 00:35:26.880
But I have a soft mattress and that does not

656
00:35:27.760 --> 00:35:29.679
affect me in any sort of negative way with this

657
00:35:29.719 --> 00:35:32.760
cearhead pillow. So just because there's something soft on top

658
00:35:32.800 --> 00:35:36.199
of something soft, I'm not sinking in anymore. It's still

659
00:35:36.239 --> 00:35:39.760
making sure that I'm supported, So I don't think a

660
00:35:39.960 --> 00:35:42.360
mattress makes much of it. I haven't heard yet, so

661
00:35:42.480 --> 00:35:44.760
the problem is I've only been on market for about

662
00:35:44.800 --> 00:35:49.400
seven months now, and so I haven't sold hundreds of thousands.

663
00:35:49.760 --> 00:35:52.039
So I'm sure i'll have more feedback maybe next time,

664
00:35:52.079 --> 00:35:54.000
if I get the opportunity to talk with you again,

665
00:35:54.079 --> 00:35:56.719
I'll have more information, But as of right now, I

666
00:35:56.760 --> 00:35:58.880
haven't heard any sort of complaints in that area.

667
00:35:59.480 --> 00:36:02.159
Well reach out when that happens, or let Joe reach out,

668
00:36:02.880 --> 00:36:04.760
because I'd love to follow up with you and have

669
00:36:04.840 --> 00:36:08.440
you on again. So you're partnering with doctors, what kind

670
00:36:08.480 --> 00:36:09.559
of doctors.

671
00:36:09.840 --> 00:36:14.079
Specifically chiopractors and physical therapists, but I'm branking out now

672
00:36:14.119 --> 00:36:17.639
to try to work with massage therapists as well. But

673
00:36:17.960 --> 00:36:21.599
it's very been very easy for chiropractors and physical therapists.

674
00:36:21.840 --> 00:36:24.000
As I said before, they see the pillow and it

675
00:36:24.000 --> 00:36:27.679
gives them hope, and so it makes it simple for

676
00:36:27.840 --> 00:36:31.119
me to have them try it. So as a new

677
00:36:31.159 --> 00:36:34.719
startup business, especially with something that's such a revolutionary design,

678
00:36:35.880 --> 00:36:37.760
it can be a little bit of an uphill battle,

679
00:36:37.800 --> 00:36:39.920
but not with the doctors, not with the chiropractors or

680
00:36:39.920 --> 00:36:44.440
the pts. So they're much easier and willing to give

681
00:36:44.440 --> 00:36:47.159
it a try, and I greatly appreciate that. And yes,

682
00:36:47.239 --> 00:36:49.719
I have an affiliate partnership program where I work with

683
00:36:49.760 --> 00:36:52.719
the doctors. They use it themselves and they recommend it

684
00:36:52.719 --> 00:36:53.760
to their patients.

685
00:36:54.199 --> 00:36:56.199
So what is that If somebody wanted to partner with

686
00:36:56.239 --> 00:36:57.840
the affiliate program, what does that look like?

687
00:36:59.000 --> 00:37:01.159
So they can contact me through the website. I have

688
00:37:01.239 --> 00:37:06.239
a form right on there, and then I have different programs.

689
00:37:07.000 --> 00:37:09.559
So sometimes I'll just give it to them for free.

690
00:37:09.559 --> 00:37:11.960
Sometimes I sell it to them for the wholesale price.

691
00:37:12.840 --> 00:37:16.800
But regardless of how they would like to acquire the pillow,

692
00:37:16.840 --> 00:37:19.239
I do have them use it for one month before

693
00:37:19.239 --> 00:37:20.000
they form an opinion.

694
00:37:20.079 --> 00:37:23.559
Okay, okay, what is the retail.

695
00:37:24.039 --> 00:37:25.880
It retails for fifty nine to ninety nine.

696
00:37:26.079 --> 00:37:29.639
Okay, let's see. Where was I going to go? Oh?

697
00:37:29.840 --> 00:37:32.119
When when did you? Did you slide? Okay? So you

698
00:37:32.119 --> 00:37:35.159
found a market, you realized you had a marketable product,

699
00:37:35.360 --> 00:37:37.000
You've done a lot of work to get there. When

700
00:37:37.039 --> 00:37:39.440
did you realize you needed to form a company? And

701
00:37:39.440 --> 00:37:40.440
you chose an LLC?

702
00:37:41.800 --> 00:37:44.840
So I chose an LLC because part of my paralegal

703
00:37:44.880 --> 00:37:48.639
background was doing corporations, and so I knew just a

704
00:37:48.800 --> 00:37:52.599
soul proprietor was perfect for me for starting off.

705
00:37:52.760 --> 00:37:53.960
I am as an r C.

706
00:37:54.880 --> 00:37:57.239
Yes, and I'm at the point now where I'm starting

707
00:37:57.280 --> 00:37:59.840
to look for investors. So eventually I will be changing

708
00:37:59.840 --> 00:38:03.079
your over into a C corp. But for right now,

709
00:38:03.239 --> 00:38:08.039
the LLC suit's just fine. And I realized I had

710
00:38:08.039 --> 00:38:11.280
to do that for a few reasons. The first is

711
00:38:11.320 --> 00:38:16.039
really protection, and also I wanted to be upfront. I

712
00:38:16.079 --> 00:38:18.360
want to be able to file a tax return in

713
00:38:18.360 --> 00:38:21.519
the state of Rhode Island for my business, and I

714
00:38:21.559 --> 00:38:24.800
did want to protect my home and my personal assets

715
00:38:24.840 --> 00:38:28.840
as well. But it really is about starting a company.

716
00:38:28.960 --> 00:38:34.039
The company is what is pursuing this pillow and putting

717
00:38:34.039 --> 00:38:37.840
it out there, and so I would advise anyone who

718
00:38:38.320 --> 00:38:41.199
is the paralegal background, right, It never occurred to me

719
00:38:41.360 --> 00:38:44.400
to not form an LLC, just to be honest. I

720
00:38:44.440 --> 00:38:47.039
mean if I would advise a client the exact same.

721
00:38:46.840 --> 00:38:51.639
So they should check with their advisors, their CPA, their lawyers.

722
00:38:52.480 --> 00:38:55.719
Yes, well, I think that estate planning is all encompassing,

723
00:38:56.199 --> 00:38:58.039
so you really want to make sure that your home

724
00:38:58.159 --> 00:39:01.599
is held properly. However, you want that get your healthcare

725
00:39:01.679 --> 00:39:05.840
documents done, especially that will or trust and companies are

726
00:39:06.119 --> 00:39:08.519
right in there. It's in that ball as well. And

727
00:39:08.559 --> 00:39:10.719
so I'm very fortunate that I have such an extensive

728
00:39:10.760 --> 00:39:13.199
background in that field because it definitely gives me an

729
00:39:13.239 --> 00:39:16.320
insight onto how I should hold different assets going forward.

730
00:39:17.000 --> 00:39:20.639
That's excellent and your bootstrapping, right, you're funding this yourself

731
00:39:20.840 --> 00:39:21.920
up to this point.

732
00:39:22.400 --> 00:39:25.639
Yes, yes, I'm completely self funded up till now, but

733
00:39:25.719 --> 00:39:28.280
I am looking to expand in twenty twenty five, and

734
00:39:28.280 --> 00:39:30.559
so that's why for the first time I'm out there

735
00:39:30.760 --> 00:39:33.360
looking for investors so I can really take the company

736
00:39:33.360 --> 00:39:34.239
to the next level.

737
00:39:34.800 --> 00:39:36.599
So if you're an investor, you might want to reach

738
00:39:36.639 --> 00:39:41.000
out as well. Did this feel like a risky process?

739
00:39:41.039 --> 00:39:43.639
In other words, when you decided, all right, I'm going

740
00:39:43.719 --> 00:39:46.719
to quit my job, leave my career behind, you also

741
00:39:46.840 --> 00:39:53.039
left your income behind. Talk about that. Those emotions and

742
00:39:51.920 --> 00:39:54.480
that set of decisions there.

743
00:39:55.559 --> 00:39:59.519
So yes, it was a huge risk, but I will

744
00:39:59.559 --> 00:40:03.800
be on that. From the time I was very little

745
00:40:03.920 --> 00:40:07.519
in single digits, I knew that my purpose in life

746
00:40:07.760 --> 00:40:11.880
was to contribute and help people, and I do meditate

747
00:40:11.960 --> 00:40:17.920
on a regular basis, and I just knew that my

748
00:40:18.719 --> 00:40:22.159
path was to bring the Searhead pillow to the public.

749
00:40:23.239 --> 00:40:25.440
I keep the price as low as I can and

750
00:40:25.480 --> 00:40:29.760
so it stays affordable so it can help people down

751
00:40:29.800 --> 00:40:33.000
the road. As I expand, I most likely will raise

752
00:40:33.000 --> 00:40:36.039
the price ten dollars, but give an option to contribute

753
00:40:36.079 --> 00:40:40.760
ten percent to three separate charities at checkout, so that

754
00:40:40.840 --> 00:40:42.159
money is not going to be coming to me. It's

755
00:40:42.159 --> 00:40:44.320
just more to keep it in circulation. I also want

756
00:40:44.320 --> 00:40:47.239
to open my own manufacturing plant in three to five years,

757
00:40:47.280 --> 00:40:49.360
so this way I can help and give jobs to

758
00:40:49.440 --> 00:40:52.480
those in that field. And then yes, I do want

759
00:40:52.480 --> 00:40:54.800
to financially contribute as much as I can if it's

760
00:40:54.840 --> 00:40:58.239
a successful company. So these are my goals, and I

761
00:40:58.320 --> 00:41:01.639
had faith I knew that that's that was my path forward,

762
00:41:01.760 --> 00:41:04.679
and so I just followed that passion and that intuition

763
00:41:04.840 --> 00:41:10.320
that in our voice. I know not everyone's very spiritual.

764
00:41:10.360 --> 00:41:13.239
I have not always been, but I am now, and

765
00:41:13.679 --> 00:41:15.440
I definitely I heard it loud and clear that this

766
00:41:15.559 --> 00:41:17.559
is what I was meant to be doing. So I

767
00:41:17.559 --> 00:41:19.760
was really just having that faith and trust that this

768
00:41:19.960 --> 00:41:23.440
was my purpose to help and contribute. Was through this

769
00:41:23.559 --> 00:41:27.239
company that gave me the courage to make the transition.

770
00:41:28.119 --> 00:41:31.400
That's so cool, And how are you going to market now?

771
00:41:31.400 --> 00:41:33.320
I know they can be purchased on the website, which

772
00:41:33.360 --> 00:41:38.599
again is Fearheadpillow dot com. Excuse me, spearhead Pillow dot

773
00:41:38.639 --> 00:41:41.519
com through chiropractors.

774
00:41:42.199 --> 00:41:45.239
Yes, and I'll be adding a link on the website too.

775
00:41:45.400 --> 00:41:48.000
This says all the affiliates. I have eleven right now,

776
00:41:48.159 --> 00:41:51.440
so it'll say the doctors you can purchase them with

777
00:41:51.719 --> 00:41:54.639
as well. And then it is also available on Amazon.

778
00:41:55.320 --> 00:41:55.840
Oh cool.

779
00:41:56.960 --> 00:41:59.000
And then I try to go to as many trade

780
00:41:59.000 --> 00:42:02.639
shows and exos and conventions as I can within driving

781
00:42:02.679 --> 00:42:06.440
distance too. I always find that is where I sell

782
00:42:06.480 --> 00:42:10.079
them post and I can interact with the public, and

783
00:42:10.119 --> 00:42:12.559
they can feel the pillow. That makes a huge difference

784
00:42:12.599 --> 00:42:14.199
when they can see it and feel it, and it's

785
00:42:14.199 --> 00:42:18.519
not just in a photograph on their screen. Photograph is

786
00:42:18.559 --> 00:42:20.440
hard to envision that this is a pillow because it

787
00:42:20.440 --> 00:42:22.840
doesn't look like one. But when you actually hold it

788
00:42:22.840 --> 00:42:25.559
in your hands, I find that that is really where

789
00:42:25.559 --> 00:42:28.400
people can make that leap and see that, oh, yes,

790
00:42:28.760 --> 00:42:31.280
this would be comfortable. I can see the mechanics and

791
00:42:31.280 --> 00:42:35.239
how it's crafted to work, and so I really try

792
00:42:35.280 --> 00:42:37.239
to go to as many shows as I can and

793
00:42:37.239 --> 00:42:39.960
get the exposures so people can actually physically touch it

794
00:42:40.039 --> 00:42:40.880
before they order.

795
00:42:41.400 --> 00:42:43.039
Do you bring like a therapy table with you to

796
00:42:43.079 --> 00:42:44.760
people so they can actually lay down on it? Or

797
00:42:44.800 --> 00:42:45.159
what do you do?

798
00:42:45.880 --> 00:42:47.960
So I will be I have to yet, but I

799
00:42:48.079 --> 00:42:50.440
get that all the time, and I always talk to myself,

800
00:42:50.480 --> 00:42:52.760
you know, because then I have to purchase a second space.

801
00:42:53.440 --> 00:42:56.719
So once again when you're self funding, oh right, right right,

802
00:42:57.119 --> 00:43:01.440
These conventions can cost thousands of dollars too. But in

803
00:43:01.480 --> 00:43:05.440
twenty twenty five, yes, I have purchased two spaces, two booths,

804
00:43:05.480 --> 00:43:09.440
will say for all the conventions I've signed up for

805
00:43:09.599 --> 00:43:11.599
so far, and that is yes, so I can bring

806
00:43:11.639 --> 00:43:13.679
a massage table with me so people can lay down.

807
00:43:14.360 --> 00:43:15.719
Because I get asked that all the time when I'm

808
00:43:15.760 --> 00:43:17.639
at these conventions. I always well, where can I test

809
00:43:17.679 --> 00:43:20.280
it out? And so I think that that's definitely going

810
00:43:20.360 --> 00:43:21.400
to help. It will be worth the.

811
00:43:21.400 --> 00:43:23.519
Cost, yeah, versus on the rug.

812
00:43:24.360 --> 00:43:27.480
Right. Well, so they hold it up and they'll be like,

813
00:43:27.599 --> 00:43:29.880
you know, they take the pill and they're like, oh, okay,

814
00:43:29.920 --> 00:43:30.800
I can see.

815
00:43:31.000 --> 00:43:34.480
Yeah. What's been your biggest challenge so far? Are your

816
00:43:34.480 --> 00:43:35.400
toughest part.

817
00:43:37.199 --> 00:43:40.840
Finding people to trust that I work with. I think

818
00:43:40.880 --> 00:43:43.679
that's actually been the most challenged. I have been really

819
00:43:43.719 --> 00:43:47.039
fortunate as of late that I vet people very well

820
00:43:47.119 --> 00:43:49.679
and I feel so grateful for everyone that I am

821
00:43:49.719 --> 00:43:52.880
currently working with who is on my team. But along

822
00:43:53.000 --> 00:43:55.079
the way, I mean this has been about five six

823
00:43:55.159 --> 00:43:57.880
years in the making, I had to learn that lesson

824
00:43:58.000 --> 00:44:01.480
the hard way, and I didn't vet as well as

825
00:44:01.559 --> 00:44:04.599
I should have, and I think that's been the greatest

826
00:44:04.679 --> 00:44:08.840
challenge for me. I'm a very trusting per person, and

827
00:44:08.920 --> 00:44:12.719
I don't see the purpose in saying you can do

828
00:44:12.800 --> 00:44:18.400
things you can't, leading someone will say, or misrepresenting yourself.

829
00:44:18.719 --> 00:44:22.679
So I never questioned anyone in their ethics in that

830
00:44:22.800 --> 00:44:26.440
sort of way. But the truth is, in an entrepreneurial role,

831
00:44:27.800 --> 00:44:30.079
there's a lot of people who can say certain things

832
00:44:30.119 --> 00:44:32.840
that doesn't necessarily mean that they can perform or live

833
00:44:32.920 --> 00:44:37.440
up to that. And so that was definitely my greatest

834
00:44:37.519 --> 00:44:41.360
lessons today. I had to learn that more than once.

835
00:44:42.239 --> 00:44:44.440
So what do you advise the next person who's listening?

836
00:44:44.519 --> 00:44:48.840
What questions or how would you knowing now what you

837
00:44:48.880 --> 00:44:51.480
didn't know? Then? What are the different questions or different

838
00:44:51.639 --> 00:44:52.840
ways you'd vet somebody?

839
00:44:53.199 --> 00:44:57.960
Mainly personal recommendations. Yeah, find someone that you trust in

840
00:44:58.000 --> 00:45:02.400
your network. Yes, someone who has worked with someone prior,

841
00:45:03.239 --> 00:45:07.519
so it's not just a name you're getting off the internet,

842
00:45:06.559 --> 00:45:10.719
or someone who's heard of someone. Maybe they mess sort

843
00:45:10.719 --> 00:45:13.559
of event, but they haven't worked with themselves personally. Those

844
00:45:13.559 --> 00:45:15.760
are not relationships to pursue. I am sure that there

845
00:45:15.760 --> 00:45:21.000
are wonderful people on the internet and three parties introductions. However,

846
00:45:21.159 --> 00:45:25.440
for me, I now only work with people who are

847
00:45:25.519 --> 00:45:28.079
personally recommended by someone else I trust, and they can

848
00:45:28.079 --> 00:45:30.360
say I've worked with this person, I trust them they

849
00:45:30.400 --> 00:45:34.360
can deliver. That is someone I will take seriously excellent.

850
00:45:35.199 --> 00:45:37.360
All right, You've been on a number of podcasts, number

851
00:45:37.360 --> 00:45:41.280
of shows. What's something that you haven't shared yet, or

852
00:45:41.440 --> 00:45:43.880
you know something maybe unique you want people to know.

853
00:45:47.800 --> 00:45:51.440
Ooh, that's a great question uppertaining to the company.

854
00:45:52.079 --> 00:45:54.039
Yeah, company or the product yet?

855
00:45:55.559 --> 00:45:59.519
Sure, something I haven't shared yet. You're right, that's a challenge.

856
00:46:01.760 --> 00:46:04.320
You know, what I haven't shared is that I don't

857
00:46:04.320 --> 00:46:09.559
necessarily know if I would do it again. Interesting, knowing

858
00:46:09.639 --> 00:46:14.360
what I know now and being through this process, right,

859
00:46:15.159 --> 00:46:17.400
I don't know if I would have had the courage

860
00:46:17.440 --> 00:46:20.400
to take the risk if I had already been there,

861
00:46:20.480 --> 00:46:23.199
done that and I knew really what it entailed. Great,

862
00:46:23.239 --> 00:46:25.440
and I think that's right. I mean, I don't know

863
00:46:25.559 --> 00:46:27.679
how many people come out and really say that, but

864
00:46:27.719 --> 00:46:30.280
there's several of us in this world who take risks.

865
00:46:30.360 --> 00:46:32.920
And really, if we could go back in time knowing

866
00:46:33.039 --> 00:46:36.840
what that risk entails, would we make that same decision

867
00:46:36.960 --> 00:46:39.239
or go an alternative path? And I cannot say with

868
00:46:39.360 --> 00:46:42.480
any sort of certainty that I would be here today

869
00:46:42.679 --> 00:46:46.519
if I knew ahead of time what it really looked

870
00:46:46.559 --> 00:46:49.719
like to be an entrepreneur, because it's a lot to

871
00:46:49.800 --> 00:46:51.000
tiend than I had intended.

872
00:46:51.760 --> 00:46:55.039
In fact, my next question was what advice chef or

873
00:46:55.119 --> 00:46:57.639
others with a design or an idea, maybe that's it.

874
00:46:57.760 --> 00:46:58.599
You want to add to that.

875
00:47:00.039 --> 00:47:03.440
Well, I think that it depends what your passion is.

876
00:47:03.519 --> 00:47:05.639
So for me, the passion is to get, intribute and

877
00:47:05.679 --> 00:47:09.000
give back, and I'm sure that that drive would have

878
00:47:09.320 --> 00:47:12.880
brought me to this place eventually, regardless if I knew

879
00:47:13.000 --> 00:47:15.880
or not. But I think you need I would say

880
00:47:15.920 --> 00:47:20.280
to anyone out there with an idea, make sure that

881
00:47:20.840 --> 00:47:23.400
know where your goals a lie, know where your passions lie,

882
00:47:23.519 --> 00:47:27.800
and what your real motivation behind it. If your motivation

883
00:47:28.239 --> 00:47:31.039
is pure and strong and it can give you the

884
00:47:31.079 --> 00:47:35.639
strength to persevere through all the challenges, then go for

885
00:47:35.719 --> 00:47:38.639
it wisely, with open eyes and know it's going to

886
00:47:38.639 --> 00:47:43.719
be a very big, uphill battle. But if the motivation

887
00:47:44.239 --> 00:47:47.719
is not as strong and secure, then go ahead and

888
00:47:47.760 --> 00:47:50.960
patent it, but maybe think about selling the patents and

889
00:47:51.039 --> 00:47:54.440
letting someone else take it over. Because honestly, if my

890
00:47:54.480 --> 00:47:57.199
convictions weren't so strong and the purpose of my company,

891
00:47:57.639 --> 00:47:59.239
I don't like I said, I just don't know if

892
00:47:59.239 --> 00:48:01.039
I would still be here doing.

893
00:48:00.800 --> 00:48:05.960
This bowl cool, very good advice. What's the best way

894
00:48:06.039 --> 00:48:07.519
for people to get in touch with you? Is it

895
00:48:07.559 --> 00:48:08.519
just through the website?

896
00:48:09.079 --> 00:48:11.719
I'll through the website. My email address is right on there,

897
00:48:11.719 --> 00:48:14.000
and there's also a form that people can contact me

898
00:48:14.079 --> 00:48:14.519
on there.

899
00:48:14.400 --> 00:48:16.039
As well, and there it is in the Girl.

900
00:48:16.880 --> 00:48:19.760
Yeah, so I would say definitely through the website, I'm

901
00:48:19.880 --> 00:48:23.000
very easy to reach. So I put on my direct

902
00:48:23.039 --> 00:48:24.800
email right there. I'll come right to me.

903
00:48:25.239 --> 00:48:29.400
And it's fhearhead Pillow dot com. Eliza, thank you so much.

904
00:48:29.440 --> 00:48:30.639
I really appreciate the time.

905
00:48:31.199 --> 00:48:35.000
Well, thank you, Kevin, and I appreciating your two hundredth guests.

906
00:48:35.400 --> 00:48:36.199
Yeah, that's pretty cool.

907
00:48:36.320 --> 00:48:36.559
Much.

908
00:48:36.960 --> 00:48:39.320
You'll remember that, but I'll remember it too, And thank

909
00:48:39.360 --> 00:48:41.960
you everybody for watching and listening. This is a show

910
00:48:42.000 --> 00:48:45.480
about business and business. Just if you've got concerns about

911
00:48:45.480 --> 00:48:48.920
the sales effectiveness or growth of your company, whether your

912
00:48:48.960 --> 00:48:52.119
sales team is you or small, or it's large, feel

913
00:48:52.159 --> 00:48:54.480
free to reach out to me on Facebook or LinkedIn

914
00:48:54.519 --> 00:48:56.719
at Winning Business Radio you can drop me a note,

915
00:48:56.760 --> 00:49:00.599
and that's Kevin at Winning Business Radio dot com. Our

916
00:49:00.639 --> 00:49:03.320
company is Winning Incorporated. We're part of Sandler Training. We

917
00:49:03.400 --> 00:49:07.440
develop sales teams and too high achievers and sales leaders

918
00:49:07.480 --> 00:49:10.119
into true coaches and mentors. Listen, I say every week

919
00:49:10.119 --> 00:49:12.199
We're not right for everybody, but hey, maybe we should

920
00:49:12.199 --> 00:49:15.440
have a conversation. Thank you as always to producer and

921
00:49:15.480 --> 00:49:17.679
engineer one, Thank you one for another job well done.

922
00:49:17.800 --> 00:49:21.440
Be sure to join us next week that's Monday, January sixth.

923
00:49:21.760 --> 00:49:24.800
My guest will be Attorney nick La Presty of Lapresty Law.

924
00:49:25.239 --> 00:49:26.840
Until then, this is Kevin Helenan.

925
00:49:28.920 --> 00:49:31.760
You've been listening to Winning Business Radio with your host

926
00:49:31.840 --> 00:49:34.920
Kevin Helena. If you missed any part of this episode,

927
00:49:35.039 --> 00:49:39.199
The podcast is available on Top four Podcasting and iHeartRadio.

928
00:49:39.639 --> 00:49:43.360
For more information and questions, go to Winning Business Radio

929
00:49:43.480 --> 00:49:46.480
dot com or check us out on social media. Tune

930
00:49:46.519 --> 00:49:48.599
in again next week and every Monday at four pm

931
00:49:48.639 --> 00:49:52.199
Eastern Time to listen live to Winning Business Radio on

932
00:49:52.400 --> 00:49:56.679
W four CY Radio W fourcy dot com. Until then,

933
00:49:57.039 --> 00:50:00.639
let's succeed where others have failed and win in business

934
00:50:00.920 --> 00:50:06.000
with Kevin helen In and Winning Business Radio m