Nov. 25, 2024

Kaitlyn Young, founder of Social Media Doctor, Member of Step It Up Academy, Best Selling Author

Kaitlyn Young, founder of Social Media Doctor, Member of Step It Up Academy, Best Selling Author

Kaitlyn is the founder and owner of Social Media Doctor, a proud member of Step It Up academy, a best selling author, and a marketing coach to entrepreneurs.

Kaitlyn has been in the business world in one form or another since the time she was 18 and...

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Kaitlyn is the founder and owner of Social Media Doctor, a proud member of Step It Up academy, a best selling author, and a marketing coach to entrepreneurs.

Kaitlyn has been in the business world in one form or another since the time she was 18 and through her combined years of experience, the mentorship she has received, and the relationships she has made, she has been able to grow her own business as well as help multiple businesses flourish.

Winning Business Radio is broadcast live Mondays at 4PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Winning Business Radio is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests, and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No

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liability explicit or implies shall be extended to W four

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CY Radio or it's employees are affiliates. Any questions or

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comments should be directed to those show hosts. Thank you

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for choosing W four CY Radio.

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Churchill said, those who failed to learn from history are

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condemned to repeat it. Kevin helen N believes that certainly

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applies to business. Welcome to Winning Business Radio here at

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W four CY Radio. That's W four cy dot Com

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and now your host, Kevin helen N.

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Thanks everyone for joining it again today. I am Kevin

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Hallanan and welcome back to Winning Business TV and Radio

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on W four ORC wide dot Com. Of course, we're

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streaming live on talkfor TV dot com and on Facebook.

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It's that and that's at Winning Business Radio. And of

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course we're available in podcast form after the live show

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wherever you listen to your podcasts YouTube, I Heart Radio, Spotify, Apple,

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et cetera, et cetera. The mission of Winning Business radio

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and TV, as regular viewers and listeners know, is to

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offer insights and advice to help people avoid the mistakes

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of others, right to learn best practices, the how tos,

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the what toos, the what not tos, to be challenged

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and hopefully to be inspired by the successes of others.

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Who are those others consultants, coaches, advisors, authors, founders and owners, entrepreneurs,

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people with expertise. But you know, virtually every successful person

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that I've ever had a chance to chat with has

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that some form of failure in their lives and careers. So,

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as I say, every week, while we have to all,

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well we all, excuse me, you have to get our

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knees skinned once in a while, I'm driven to keep

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these scrapes from needing major surgery. Let's endeavor to learn

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from history so we don't repeat it. I've spent the

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better part of my career equipping businesses to grow from

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solopreneurs to small to medium sized businesses all the way

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up to the fortune fifty. I've seen some of those

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companies win, and to varying degrees, I've seen some fail

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I've had the opportunity to rub eilbles with some of

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the highest performing people around and with some who probably

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should have found other professions. In my own businesses, I've

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had a lot of success, but some failures too, and

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I like to think I've learned a lot from those experiences.

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So you're going to hear from me my opinions and insights,

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but you ask anybody who knows me, though have a

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hard time staying quiet. But more importantly than me, you're

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going to hear from experts, those consultants, coaches, advisors, authors,

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founders and owners. And today is no exception. She's Caitlin Young,

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founder and of Social Media Doctor, member of Stepping Up Academy,

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affiliated with Iconic Alliance, best selling author and marketing coach.

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Here's your bio. Caitlin Young is the owner of Social

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Media Doctor, proud member of Stepping Up Academy, a best

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selling author and marketing coach to entrepreneurs. She's been in

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the business world in one form or another since the time

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she was eighteen, and through her combined years of experience,

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the mentorships she's received and the relationships ships I can

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talk Caitlin don't worry that she has made She's been

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able to grow her own business as well as help

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multiple businesses flourish. She's been married to Scott Young since

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twenty seventeen and currently lives in their home in Selina, Texas,

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with their adorable cats and dogs. Caitlin, Welcome to Winning

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Business Radio and TV.

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Thank you so much. I'm so honored that you asked

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me here, really excited to talk it up with you.

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Cool. I'm glad to have you. So let's just start

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right here, right from the beginning. Where'd you grow up? Nice?

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I grew up in Michigan on the East side, and

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then we moved to the West side, and then literally

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a month ago, we moved to Texas.

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That's why I asked. I knew that what precipitated the move.

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It's multiple different factors. One is a lot of our

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clienteles down here. The other thing is community. There are

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business owners and best friends and people have that become

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family that we wanted to move closer to. And then

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just also so that way a little bit more sunshine,

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because it doesn't a little more happiness, all.

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Right, So let's go back to the question I was

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trying to ask thanks for your patients. Caitlin sell us.

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What it was like to grow up in Michigan where

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you in the town where you lived?

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Yeah, so it was kind of fun because first ten

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years of my life we lived near Detroit, like near

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the city, right, so we I was homeschooled, so I

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would go to homeschool groups and stuff. I was very

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much a city girl. But then we moved to Lake

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Odessa and well nowhere near Grand Rapids, and me and

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my brother started a farm. We got lamas, we got sheep, goats,

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works and completely three sixties flip. So it's it's gotten

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city girl, country life, back to sea girl goes back

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and forth.

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Well do you have a brother?

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Yeah, I actually have five siblings. I'm one of six.

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There's three girls.

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Where are you in that birth order?

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I am the third, the oldest girl, but third on

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the totem pole.

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Cool, wow, big family. And do your parents work? What

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do they make their careers? Where they do Your dad

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what's his career?

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So he is the sales professional for a carrier in Gable.

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He does traffic signals, so he's like the traffic signals

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salesman for the West side of Michigan.

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Well, that's interesting. So I always ask that because I

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wonder if people get some dudes some don't get, you know,

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skills or mindsets or entrepreneurial mindsets from parents. So where

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did your entrepreneurial mindset or if you come from.

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I think he came from two things. It came from

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my dad because he had the sales background. That also

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came from just learning different things. When we were doing

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four ahe doing farming and stuff like that. Right, so

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me and my brother would pay for all the hay,

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the things like that, Like we were the ones doing

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the farm. And so because of that, if I knew

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the value of money, I knew the value of putting

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in the hard work to get the result on every

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side and learning Okay, we can't spend this much on

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feed or we have to do this right. So that

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kind of opened the door. I didn't know what door

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was opening until many years later, but definitely did.

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Wow, that's pretty cool. So what were your early interests,

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say high school, before you graduated, what were you into?

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So I've always had a passionate for animals. I thought

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for a long ast time that I would be a veterinarian.

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And I remember reading somewhere. You were the Lama girl

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at one point.

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Yes, yes, I showed lamas. We were grand champions multiple

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years in a row, and obstacle courses. But yeah, it

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really it's the the animals were the forefront, and then

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from there I didn't really know. Once I realized I

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didn't want to be the one putting animals down, dealing

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with all that art, I kind of became a quest

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of Okay, what am I actually here for?

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And you're a dog and cat mom.

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Yes, I have two dogs, Zola and Sammy. They are

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the lights of my life. And then my yeats nice.

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And you're married to Scott, So tell us about Scott.

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Yeah. So Scott and I met at Amway where he

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worked and I was in town.

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Oh that's right, I knew that. Yeah, you told me

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that before.

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Yep. And I was the shy one, which is funny

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if you guys ever meet Scott, he's actually the shy

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one and her really, But for at first I was

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the shy one and we met going back and forth

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on the elevator and next thing, you know, after he

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asked me out, we got married eight months later.

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So now for those listening, you hear, am why you

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think of selling you but you guys were working in

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the warehouse and distribution, right, Yeah, I.

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Made some actual cosmetics.

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Yeah. Side story, I have a friend who sells Amway

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and I used the men's face wash that you was

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really good. It's really good, all right. So let me

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ask you this, when did you know you wanted to

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be in social media?

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Honestly, not until three years ago. Like it was kind

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of a little backup on this, But I from the

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time I was sixteen to twenty three, I was convinced

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I was not supposed to be on this earth, and

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so there was a time where I didn't see myself

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doing anything. I kind of gave up, and when I

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was twenty three, I got institutionalized and during that time,

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those six weeks, I had to have a real heart

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to heart with myself with my higher power and kind

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of go through a Okay, why what am I supposed

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to do here? So that kind of put me on

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this quest because I realized that if I wasn't supposed

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to be here, I want to still be here and

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I wouldn't have this drive to do something more. So

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that kind of started me on this quest to find, Okay,

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what am I supposed to do. So I started kissing

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a lot of frogs, worked at Walmart, worked at the factory,

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worked at that factory, became an insurance Aye, didn't you

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name it? And it was during a event I had

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this feeling wash over me of just like you know,

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I love the online space. There are so many people

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pretending to be stuff they're not. There so many people

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pretending to be something they're not meant to be. So

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my passion and calling came from helping people stuff authentically

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into themselves online and grow their businesses. And so that's

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kind of where it started from. Long term answer short.

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That's really great. It's really great, And I was going

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to ask that a little later. And I appreciate you

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sharing that. It's very vulnerable. You have dealt with depression,

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you have dealt with the kind of negative influences, outlooks, mindsets,

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et cetera, and I know you've powered through that. So

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congratulations and so glad to have met you when you

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are so positive and you do have a passion. It shows.

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I've met you several times now in full disclosure at conferences.

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We go to a similar con at the same conference

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a few times a year and that's where I you know,

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of course I met you, and you don't come across

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as somebody who struggles with those things. Yeah, nobody's perfect,

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but you seem to have really got to handle on it.

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So yeah, it took a lot of years of work

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on it, realizing oh my gosh, I might be the

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problem when you start taking ownership. It's funny how things work.

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So I want to ask you about a few here's

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the lesson or here's the question. It's about lessons. I'm

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going to ask you about Walmart, about the various warehouse

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and if it's one collective answer for warehouses, fine, But

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working for Walmart, what was your key lesson? Learned everybody

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we learned things and as you've said, you know your

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journey has shaped you into who you are today. So

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what did you learn from the Walmart experience?

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So, Walmart, it was definitely learning how to communicate with people,

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learning how to deal with the interesting people you meet

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and not like you know, because there are certain you

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get everything when you come into Walmart. You get every

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type of class, every person, and it's learning that every

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person has their value and learning how to communicate to

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them effectively and not just do the easy like, oh

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my gosh, this person's so annoying, right, like, because that's

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the first indication, especially when you're coming out of high school,

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like you just want to you're the best, and you know,

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right to take that step back and go, okay, this

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is looking at from their point of view of if

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they have a problem, what can I do to fix

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that problem? You know, is it something I can handle?

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And then from there knowing okay, is this something I handled?

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My team handles because I had to team under me,

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and so it taught me the power of delegation and

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communication for sure.

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Well that's excellent. And how about the well, am I,

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what was the lesson or lessons you took away from

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amly am we.

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It would be SOPs of all things, because they were

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all these cleaning procedures, all these things that kept things

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so that way you knew the prime product was the same, right,

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And I saw so many times what would happen if

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someone didn't.

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Follow it, and why it was so important to have

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different operations and procedures, and so that part instilled in

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me like, oh my gosh, if I ever do something

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like this, I need to have those same things because

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I want to make sure I'm giving the same exact

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thing that I promised this person to this person at

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their own you know brand. Whatever it is I'm working on.

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That's really good. That's really good. And from one or

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more of the warehouse positions.

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Who it taught me that I actually have a very

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good inkling for machinery that I did not know like

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I can. I was the line person taking apart these

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huge dye sects and like selling them and things like that,

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and so it taught me how to take things apart

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and put them back together again. And that that came

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further into like, Okay, now I'm building funnels and things

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like that, you know in my business now, and I

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can do that from the same place of strain it

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manually because I know, okay, if I take this part,

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these have to come back exactly how they were.

254
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Yeah, there's a vision there. I definitely see that. I

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definitely see that. All right, we're going to take our

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first break. Hopefully no more technical challenges again, so unusual,

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but hey, it happens, I'm not gonna loose sleep. So

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we'll be right back in about one minute with Kaitlin Young.

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You're listening to Winning Business Radio with Kevin helenet on

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W four CY Radio. That's W four cy dot com.

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Don't go away. More helpful information is coming right up

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three to one now to get booked on one of

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And now back to Winning Business Radio with Kevin Helene,

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presenting exciting topics and expert guests with one goal in

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mind to help you succeed in business. Here once again

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is Kevin Helene.

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We're back with Caitlin Young's founder and CEO. I was

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going to say CEO and founder. Founder and CEO sounds

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better to me. I don't know why it could be wrong.

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Who cares founder and CEO of social media doctor? So

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when you wanted to be in the social media space,

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why not work for somebody? Instead you chose to start

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your own company.

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So the reason I decided to start my own company.

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Is because everybody does the cookie cutter thing. They're like,

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just get as quickly as possible done production, you know,

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That's what everybody pushed. And the other thing is is

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even though I had not had like a social media

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job before this, I was doing social media for Walmart.

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I was doing social media for this factory. I kept

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being gravitated to that role. Yeah, and so I wanted

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to do things differently because I'm stubborn andious.

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I wouldn't know anything about that. Yep. Uh So what

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take take us through the process. First of all, you

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had to jump out of a weekly paycheck or bi

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weekly paycheck into a business where you had to create

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that you probably didn't have it from the jump. So

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take us through that thought process and the you know

300
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the experience of jumping. Yeah, both feed forward.

301
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So I jumped like three times very quickly. So the

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first time was at Walmart. I was like, you know what,

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this is a done end job. There's not that I

304
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can do from here that is going to make an

305
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impact where I know I need to. So I became

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an insurance afe and thinking I'll help save lives, right, Like,

307
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I'll do that but the passion wasn't there. It was

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just a paycheck. And so then three months later I

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jumped into being a consultant for a mindset coach at

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the time, and I, again I was having fun with

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the social media for him background, and I realized that

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there were some things as I got clear on my

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core values, that we weren't aligned, Like there was just

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different alignment happening and not bad nothing, It's just we're

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different people. And so I made the choice at that point,

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after having that aha moment of like, yeah, this is

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where I need to step into. I literally took the

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last one hundred dollars my name registered my business and

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was like here we go and lo and behold. I

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had two people that had been watching me do it

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for myself because at this point I'd been posting that

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we're like, hey, I want to hire you, like cool,

323
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I got two clients. Weird time, We're not completely screwed,

324
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We're okay. And I so I jumped in fell flat

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on my face at first because I realized quickly, oh crap,

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there's a lot to this social media.

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Those are the best lessons.

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They are They are like I was like, if I

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post a picture it's going to be good and we're good.

330
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You know, I like the picture of everybody else. Well,

331
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that's not how that works. You have there's a whole

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brand strategy, there's all the algorithms things and all that.

333
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But I had to learn the lesson the hard way

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in order to get to where I am, and I'm

335
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grateful for it for sure.

336
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Yeah, you'll never forget those lessons. Right. Do you have

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a team? How big is your team? Is it virtual

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or otherwise?

339
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Yes? I do have a team right now. We are

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four people. They are actually one is in Massachusetts, the

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others in Virginia, and the other one is in the

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Netherlands and then very cool. So but yeah, we are

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all virtual right now. We are working to build an

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in office here in Dallas in the next year, but

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right now that's the team.

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And Selinas, by the way, for those that don't know,

347
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is a suburb of Dallas.

348
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Yes, exactly.

349
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So who is your ideal client?

350
00:19:36.839 --> 00:19:40.799
Yeah? So we work with like three main categories business

351
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coaches and consultants, car audio shops and contractors, and then

352
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IVY therapy bars. Those are like three.

353
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Very cool.

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And we have different members on the team that specialize

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in different things. So that way we're not like, oh yeah,

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I can totally do a lot re single industry. I

357
00:20:01.440 --> 00:20:04.920
do not believe that, but yeah, those are the people

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that we love working with that we know their stuff

359
00:20:07.559 --> 00:20:09.039
and we can actually get them.

360
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The results fantastic, And so why do they need you?

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In short, why they need us is because there's so

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many marketing agencies. There's so many people promising a billion leads,

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promising all the results in the world, but no one's

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actually taking the time to show the business owners how

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to do it themselves. And they're also not taking the

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time to open the whole hood. They're like just showing

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enough to keep them there, enough to actually get them

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enough to thrive on their own. And so that's where

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we come in, like, yes, we have done for you

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options and stuff. At the end of the day, I

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want you educated on why we're doing it all so

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that way you can keep me accountable to on your plan.

373
00:20:55.559 --> 00:20:56.400
Oh that's really good.

374
00:20:56.559 --> 00:20:59.799
That's the whole goal is I want to see you

375
00:21:00.039 --> 00:21:04.519
and because when you win, guess what happens is it reciprocates.

376
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I am a huge believer in a law of reciprocity,

377
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and I don't do this just to help me win.

378
00:21:09.519 --> 00:21:13.240
But it does come around, and I've seen it over

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and over again.

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So I know this may seem like an obvious question

381
00:21:17.240 --> 00:21:19.599
to viewers and listeners, but I want to hear your

382
00:21:19.640 --> 00:21:23.079
take on it. Why is a social social media presence

383
00:21:23.200 --> 00:21:24.480
crucial for businesses?

384
00:21:25.279 --> 00:21:28.799
Oh my gosh, So that's where everybody's living now, I

385
00:21:28.839 --> 00:21:33.359
mean every single day. It's insane. Like the average screen

386
00:21:33.400 --> 00:21:35.599
time on social media now is like four and a

387
00:21:35.599 --> 00:21:41.920
half hours a day, which is insane. But first of all,

388
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you're getting your message out to the masses without having to,

389
00:21:45.599 --> 00:21:47.319
you know, pay for ads. You can't pay for ads,

390
00:21:47.319 --> 00:21:51.079
and you know make it more so absolutely, but you

391
00:21:51.160 --> 00:21:55.079
get free advertising. You also get to give an inside

392
00:21:55.200 --> 00:21:57.839
view to your viewers of like how you actually operate,

393
00:21:57.960 --> 00:22:00.799
how you actually do things, to feel like they're a

394
00:22:00.839 --> 00:22:03.480
part of your journey with you, which means you're building

395
00:22:03.559 --> 00:22:06.960
no like and trust. And the more no I can

396
00:22:07.000 --> 00:22:09.200
trustee build, the easier they are to sell.

397
00:22:10.480 --> 00:22:12.759
So after a while, it seems people know you even

398
00:22:12.799 --> 00:22:14.359
though they've never met you. Oh.

399
00:22:14.480 --> 00:22:18.160
Absolutely, I've had it at like airports. I've literally walked

400
00:22:18.160 --> 00:22:21.160
out an airport terminal and go, oh my gosh, you're Caitlin.

401
00:22:21.240 --> 00:22:23.680
I'm like, yeah, I have no idea if you are.

402
00:22:23.799 --> 00:22:26.440
But you know, I was just like, oh my gosh,

403
00:22:26.480 --> 00:22:29.160
someone recognized me, Like I was watching your reel.

404
00:22:29.279 --> 00:22:30.039
This real happy.

405
00:22:31.240 --> 00:22:33.400
It's so cool. You don't see it happening. And it's

406
00:22:33.400 --> 00:22:35.640
not like I have millions of followers either, guys like

407
00:22:36.079 --> 00:22:39.319
I have five thousand on Facebook. But because it's my

408
00:22:39.519 --> 00:22:43.839
ideal clients, my niche, it becomes a rating fan.

409
00:22:43.880 --> 00:22:47.000
Kind of oh that's really good. Yeah, good, because I

410
00:22:47.000 --> 00:22:50.440
think a lot of people chase the likes or the views, right,

411
00:22:50.519 --> 00:22:51.599
But it's not all about that.

412
00:22:52.240 --> 00:22:56.200
No. That was my first mistake in social media. It's

413
00:22:56.240 --> 00:22:58.079
I was like, I mean to buy followers. I'm going

414
00:22:58.119 --> 00:23:00.839
to do all this and we're going and what ended

415
00:23:00.920 --> 00:23:04.279
up happening as an account got banned, all the viewers

416
00:23:04.440 --> 00:23:10.359
left like it. It was terrible. What actually matters is

417
00:23:10.400 --> 00:23:14.319
the quality of your the quality of engagement, rather than

418
00:23:14.359 --> 00:23:18.519
the quantity. And so it's not posting ten thousand billion

419
00:23:18.559 --> 00:23:22.799
times a day, it's posting one or twice. It's being

420
00:23:22.880 --> 00:23:26.119
authentic and actually showing some of your life, not making

421
00:23:26.200 --> 00:23:30.000
every single post perfect graphic, but actually going live and

422
00:23:30.079 --> 00:23:33.559
just talking with people. That's what people crave because there

423
00:23:33.599 --> 00:23:36.400
is so much AI, there's so much cool things to happen,

424
00:23:37.039 --> 00:23:39.880
but it's removing the human element, which is what people crave.

425
00:23:40.519 --> 00:23:43.240
So you are, I will say, you are very excuse me,

426
00:23:43.279 --> 00:23:47.480
authentic in your posts. So another congratulations on that. How

427
00:23:47.519 --> 00:23:51.680
are you using AI and how are you coaching others

428
00:23:51.720 --> 00:23:52.599
to use AI?

429
00:23:53.279 --> 00:23:56.720
So I do train AI on my brand voice. I

430
00:23:56.759 --> 00:23:58.839
do take the time, however.

431
00:23:58.920 --> 00:24:02.200
And which ai chatch e pet okay.

432
00:24:02.759 --> 00:24:05.440
I have played with a few others, but Chetchapeta just

433
00:24:05.480 --> 00:24:10.559
gets me. But the thing with it that I am

434
00:24:10.799 --> 00:24:14.599
super conscious of is it's not one of those things

435
00:24:14.640 --> 00:24:17.440
you can train and then just copy paste into your feed.

436
00:24:18.119 --> 00:24:20.400
You need to go in and add your fun words,

437
00:24:20.480 --> 00:24:23.720
your your different language that you use. Because for me,

438
00:24:23.960 --> 00:24:26.039
I say y'all, I say, like, you know, I have

439
00:24:26.119 --> 00:24:27.200
different keywords.

440
00:24:27.240 --> 00:24:29.119
I say wait, wait, wait, you're from Michigan. You're not

441
00:24:29.119 --> 00:24:29.920
supposed to say y'all.

442
00:24:30.640 --> 00:24:34.400
I know, I know, I got lost in the transition

443
00:24:34.759 --> 00:24:36.960
and like something happened, and I.

444
00:24:36.880 --> 00:24:40.039
Say it, that's funny, that's cool. Of course, I'm just

445
00:24:40.079 --> 00:24:40.880
kidding it. That's cool.

446
00:24:41.160 --> 00:24:45.200
Oh absolutely, it's hilarious. But you know, if I didn't

447
00:24:45.519 --> 00:24:48.799
edit that into my stuff. People people spot right away going,

448
00:24:48.839 --> 00:24:52.440
oh my gosh, used another AI right now? Am I

449
00:24:52.519 --> 00:24:55.119
saying that you can't use it? Absolutely not. I use

450
00:24:55.160 --> 00:25:00.119
it daily. However, authenticity is more important to me, and

451
00:25:00.720 --> 00:25:03.839
you know, quantity. Going back to the quantity piece, I

452
00:25:03.839 --> 00:25:05.519
could easily be like, oh yeah, I can get a

453
00:25:05.519 --> 00:25:08.119
billion posts out today, but if are they going to

454
00:25:08.119 --> 00:25:13.799
be at the quality and the authenticicity level that I

455
00:25:13.839 --> 00:25:17.359
expect from myself and that my audience six books?

456
00:25:18.240 --> 00:25:20.720
And how are you coaching others to use AI in

457
00:25:20.759 --> 00:25:21.559
their businesses?

458
00:25:21.960 --> 00:25:24.960
So right now, I am coaching them to train it

459
00:25:25.000 --> 00:25:27.240
on their voice. What I do is actually I make

460
00:25:27.279 --> 00:25:31.359
them right handwright or type posts like ten to fifteen

461
00:25:31.359 --> 00:25:33.920
of them, and then what they do is they'll upload

462
00:25:33.920 --> 00:25:37.920
it into chatcapet and say, hey, analyze my writing style,

463
00:25:38.079 --> 00:25:41.039
analyze how I talk, how I speak, and we just

464
00:25:41.160 --> 00:25:45.720
keep putting tidbits off like that and chatcapet. And so

465
00:25:45.839 --> 00:25:48.240
then when we go to write a post with it,

466
00:25:48.559 --> 00:25:51.640
we say, now, take all that knowledge that I upload

467
00:25:51.680 --> 00:25:55.319
it to you right and create a post on whatever

468
00:25:55.359 --> 00:25:57.960
the topic is. And then we take that post, we

469
00:25:58.240 --> 00:26:00.519
edit it, we make it sound even more like us,

470
00:26:00.559 --> 00:26:04.200
because there will be things right, we were middle quotation marks,

471
00:26:06.200 --> 00:26:09.160
and you know, then we're able to then craft an

472
00:26:09.160 --> 00:26:11.839
image or maybe we took a photo of flowers or

473
00:26:11.839 --> 00:26:14.160
something that goes with the posts and we put it

474
00:26:14.200 --> 00:26:17.680
with it. Right. So that's that's how I encourage people

475
00:26:17.680 --> 00:26:21.200
to use it also in crafting scripts for reels and

476
00:26:21.200 --> 00:26:23.640
then going back through and editing and again those words

477
00:26:23.680 --> 00:26:26.839
that sound like us, because if you don't say stupendous

478
00:26:26.960 --> 00:26:29.559
or like these are big words and you're saying them

479
00:26:29.559 --> 00:26:32.119
all people are gonna be like, Okay, excuse AI.

480
00:26:32.720 --> 00:26:36.359
The joke word, I use it terrific. I've heard it

481
00:26:36.359 --> 00:26:39.599
in you know, sitcoms and movies. That's just terrific. Nobody

482
00:26:39.599 --> 00:26:43.400
says that. Nobody says so. By the way, for those

483
00:26:43.440 --> 00:26:45.720
that are learning about AI, that's in the paid version

484
00:26:46.920 --> 00:26:51.480
very instance versus the free the free version doesn't really

485
00:26:51.559 --> 00:26:52.640
learn our own voice.

486
00:26:52.960 --> 00:26:56.319
Yeah, I definitely think it's important to get that paid

487
00:26:56.400 --> 00:26:59.839
version assets a monthly, but it does make it some

488
00:27:00.039 --> 00:27:03.000
much easier, especially if you are making content regularly like

489
00:27:03.079 --> 00:27:03.559
you should be.

490
00:27:04.440 --> 00:27:07.519
All right, a couple questions before the next break. What

491
00:27:07.599 --> 00:27:11.279
are the different platforms that you utilize for yourself and

492
00:27:11.400 --> 00:27:12.279
for your clients?

493
00:27:13.319 --> 00:27:18.960
So Facebook, Instagram, LinkedIn, TikTok, and YouTube shorts. Those are

494
00:27:19.200 --> 00:27:21.880
the five. Most of my clients don't do a lot

495
00:27:21.920 --> 00:27:27.359
of LinkedIn because they're shop locations. They're not really doing

496
00:27:27.440 --> 00:27:30.440
the business to business thing. They're doing more of the

497
00:27:30.519 --> 00:27:34.240
business to consumer. So we don't really do much with LinkedIn.

498
00:27:34.279 --> 00:27:40.079
For my business coaches, we do. But Facebook is an

499
00:27:40.079 --> 00:27:42.039
excellent must have, and so it's.

500
00:27:42.000 --> 00:27:46.000
Instagram in my opinion, and these are Facebook both personal

501
00:27:46.039 --> 00:27:47.480
as well as business accounts.

502
00:27:47.799 --> 00:27:51.279
Absolutely, I am a huge believer that you if you

503
00:27:51.319 --> 00:27:54.559
are a business owner, you should be having a very

504
00:27:55.640 --> 00:28:00.319
active personal presence because it feeds into your business. Pick

505
00:28:00.440 --> 00:28:03.839
a b if something happened to your business, if we

506
00:28:04.079 --> 00:28:06.519
had a lesson and we had to start a new business, right,

507
00:28:07.160 --> 00:28:09.880
you can funnel all your followers from your personal account

508
00:28:09.960 --> 00:28:13.000
into that new business. You fall into that new page.

509
00:28:13.079 --> 00:28:16.039
If your account gets banned, because social media accounts get

510
00:28:16.039 --> 00:28:19.519
taken down all the time, you're protecting your assets on

511
00:28:19.559 --> 00:28:22.200
a deeper level by having both active.

512
00:28:23.079 --> 00:28:25.440
All right, what do you say to somebody who says, TikTok,

513
00:28:25.519 --> 00:28:28.359
my kids are on TikTok. It's super annoying. I hate it,

514
00:28:28.400 --> 00:28:30.720
And besides, it's going to be banned soon.

515
00:28:31.559 --> 00:28:35.400
So first of all, it's been talked about being banned

516
00:28:35.440 --> 00:28:37.960
for the last three years. It has not been banned yet.

517
00:28:38.160 --> 00:28:43.599
A b Actually, there are more buyer type people on

518
00:28:43.680 --> 00:28:47.960
there with the TikTok shop, with walking live and buying

519
00:28:48.000 --> 00:28:50.440
things like if you go on there and you were

520
00:28:50.519 --> 00:28:53.160
going to go tell let's say a Black Friday especially,

521
00:28:53.160 --> 00:28:55.640
I'm like, carr are audio speakers or something, and you

522
00:28:55.680 --> 00:28:57.880
go live and you start selling it there, people are

523
00:28:57.920 --> 00:29:00.400
actually buying it in real time. It's pretty amazing, Like

524
00:29:00.519 --> 00:29:03.839
it's there they have it's so set up and seamless,

525
00:29:04.440 --> 00:29:07.559
and we're seeing more of the older audience. The average

526
00:29:07.599 --> 00:29:10.440
audience is now twenty to forty, where it was like

527
00:29:10.480 --> 00:29:14.480
fourteen to twenty eight, so that audience is going up.

528
00:29:15.079 --> 00:29:19.559
I don't see that changing. But again, if for some

529
00:29:19.680 --> 00:29:22.000
reason it was banned, you should be building on more

530
00:29:22.039 --> 00:29:23.200
than one platform anyway.

531
00:29:23.240 --> 00:29:25.599
All right, all right, so I know you're going to

532
00:29:25.599 --> 00:29:27.640
say something like that, but I didn't. I didn't know

533
00:29:27.680 --> 00:29:29.559
exactly what the response was. But hey, we have to

534
00:29:29.640 --> 00:29:32.400
adjust if it, you know, somebody's account gets locked out,

535
00:29:32.400 --> 00:29:34.119
we got to adjust anyway, exactly.

536
00:29:34.680 --> 00:29:38.079
Always encourage two accounts at least for that reason.

537
00:29:39.200 --> 00:29:41.519
All right, let's take our second break right here. We'll

538
00:29:41.519 --> 00:29:45.200
be back in just a minute with Caitlin Young, founder

539
00:29:45.240 --> 00:29:48.599
and CEO. See, I think that sounds better of social

540
00:29:48.680 --> 00:29:50.519
media doctor. I like.

541
00:29:55.559 --> 00:29:59.519
You're listening to Winning Business Radio with Kevin helenet on

542
00:29:59.720 --> 00:30:04.559
w CY Radio. That's W fourcy dot com. Don't go away.

543
00:30:04.680 --> 00:30:07.480
More helpful information is coming right up right here on

544
00:30:07.720 --> 00:30:09.000
Winning Business Radio.

545
00:30:11.400 --> 00:30:14.359
The yp dot com website is your local search engine.

546
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YP app to find the closest repair shop. Or maybe

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556
00:30:45.359 --> 00:30:48.240
And now back to Winning Business Radio with Kevin Helene

557
00:30:48.440 --> 00:30:52.279
presenting exciting topics and expert guests with one goal in

558
00:30:52.359 --> 00:30:55.839
mind to help you succeed in business. Here once again,

559
00:30:56.160 --> 00:30:57.119
is Kevin Helena.

560
00:31:04.640 --> 00:31:08.160
All right, we're back with Caitlin Young, founder and CEO

561
00:31:08.240 --> 00:31:10.799
of Step It Up, a cad of no Social Media

562
00:31:10.839 --> 00:31:14.119
Doctor member. Don't tell Thomas I said that. As you know,

563
00:31:14.200 --> 00:31:17.680
Thomas has been a guest founder of Social Media Doctor,

564
00:31:17.799 --> 00:31:20.359
member of Step It Up Academy, on the leadership of

565
00:31:20.640 --> 00:31:23.240
Iconic Alliance. We'll get to those both in a little while.

566
00:31:23.759 --> 00:31:27.559
Two time best selling author and marketing coach. Here's where

567
00:31:27.559 --> 00:31:29.759
I want to go now. You say you help businesses

568
00:31:29.799 --> 00:31:35.000
grow while also targeting their ideal client with your words

569
00:31:35.119 --> 00:31:38.200
our eighty twenty system. Can you tell us about the

570
00:31:38.240 --> 00:31:39.400
eighty twenty system?

571
00:31:40.119 --> 00:31:44.559
Yeah, so the eighty twenty system. Basically, we're only asking

572
00:31:44.599 --> 00:31:46.799
for a sale twenty percent at the time. We're not

573
00:31:47.079 --> 00:31:49.400
asking for the sale every single post.

574
00:31:49.519 --> 00:31:49.680
Right.

575
00:31:49.759 --> 00:31:51.359
I don't know if you guys have seen it, but

576
00:31:52.519 --> 00:31:54.839
there's those real Olyer pages where every single one is

577
00:31:54.839 --> 00:31:58.640
a listing, every single one is by my stuff. Right now,

578
00:31:58.799 --> 00:32:01.839
you're like, okay, whatever, until you actually need something, then

579
00:32:01.839 --> 00:32:03.160
you go look for I mean, you know you can

580
00:32:03.160 --> 00:32:08.640
find them because they're that easy to find. But what

581
00:32:08.880 --> 00:32:11.119
we do with the other eighty percent of the time

582
00:32:11.160 --> 00:32:14.599
is building that No like and trust. So entertaining content,

583
00:32:15.359 --> 00:32:24.200
educational content, emotional provoking content content, you're drawing emotions, drawing connections.

584
00:32:24.680 --> 00:32:28.240
So it for me my dogs, right, I posted on

585
00:32:28.319 --> 00:32:31.200
my dogs. They're being funny. The people that are my

586
00:32:31.279 --> 00:32:33.640
ideal clients that love dogs are tuning into that.

587
00:32:33.799 --> 00:32:34.000
Right.

588
00:32:34.039 --> 00:32:37.359
And then the next post, Oh, I have this amazing offer.

589
00:32:37.720 --> 00:32:39.880
Guess what now they see that post because they saw

590
00:32:39.920 --> 00:32:44.400
that one, and you lay the lead. So that's the system.

591
00:32:44.480 --> 00:32:48.400
It's basically only pitching twenty percent of the time, using

592
00:32:48.400 --> 00:32:50.079
the other to build the no like and trust.

593
00:32:50.839 --> 00:32:54.200
All right, So this next question seems connected to the last.

594
00:32:54.880 --> 00:32:57.720
You say you put the heart back in social media?

595
00:32:57.799 --> 00:32:58.359
Talk about that.

596
00:32:59.759 --> 00:33:02.960
What I mean by that is there is so easy

597
00:33:03.039 --> 00:33:06.039
to find social media content that's cookie cutter. You have

598
00:33:06.119 --> 00:33:09.400
can't bell, You have all these tools and it looks

599
00:33:09.440 --> 00:33:11.960
the same. Right, it's same with the AI thing. You

600
00:33:12.000 --> 00:33:14.240
put the AI in, you don't personalize it. It's the

601
00:33:14.240 --> 00:33:18.400
same as everybody else. Putting the heart back in means

602
00:33:18.440 --> 00:33:22.319
extracting your core values, your mission. So when we like

603
00:33:22.480 --> 00:33:26.200
work with someone or literally have like bajillion long question

604
00:33:26.440 --> 00:33:29.200
Eric and really personal with them for that reason is

605
00:33:29.240 --> 00:33:32.319
we want to extract the heart, the reason why they

606
00:33:32.400 --> 00:33:35.279
do what they do and putting that on social media,

607
00:33:35.519 --> 00:33:38.960
because someone who's passionate about what they do is so

608
00:33:39.119 --> 00:33:45.920
much more interesting, so much more magnet. Like a magnet, right,

609
00:33:46.319 --> 00:33:49.000
you get drawn to them. Then someone that's just like, hey,

610
00:33:49.000 --> 00:33:52.480
buy my stuff or hey I have this here, educate

611
00:33:52.519 --> 00:33:55.839
yourself on the sea, right a lot more. You get

612
00:33:55.839 --> 00:33:58.480
excited and people feel that in the energy of the videos,

613
00:33:58.519 --> 00:34:00.000
the photos, whatever you're doing.

614
00:34:01.240 --> 00:34:02.680
All right, I want to go down the list of

615
00:34:02.759 --> 00:34:05.160
services that you offer your clients, and I want you

616
00:34:05.279 --> 00:34:08.840
to touch on these for I don't know, twenty thirty seconds,

617
00:34:08.880 --> 00:34:10.760
not we're not timing it, but just roughly, you know,

618
00:34:11.119 --> 00:34:12.840
social media accounts set up.

619
00:34:13.679 --> 00:34:17.320
Yeah, So when someone works with us, we help them

620
00:34:17.360 --> 00:34:20.920
set up their accounts, you know, optimize the to their brand,

621
00:34:21.119 --> 00:34:23.719
We get clear on their brands, make sure the emission

622
00:34:23.760 --> 00:34:26.360
core values all that, because I will work with someone

623
00:34:26.440 --> 00:34:29.039
if they don't have those in place. So I either

624
00:34:29.400 --> 00:34:31.920
point them in the direction of my coach, or I

625
00:34:32.000 --> 00:34:34.280
get them a book or a worksheet and we go

626
00:34:34.360 --> 00:34:37.559
through those before we even start there, and then that

627
00:34:37.639 --> 00:34:39.519
helps us set up the accounts for success.

628
00:34:41.119 --> 00:34:43.519
Tailored content strategy formulation.

629
00:34:44.639 --> 00:34:48.960
Yeah, so the strategy is, okay, are they a brick

630
00:34:49.000 --> 00:34:52.280
and mortar business to you know, what industry are they

631
00:34:52.320 --> 00:34:55.559
and who are their ideal clients? Okay, what are those

632
00:34:55.559 --> 00:34:58.679
people engaging with? And looking at those top posts and

633
00:34:58.719 --> 00:35:01.519
then coming up with the strategy to get the client

634
00:35:01.559 --> 00:35:02.639
the best results from that.

635
00:35:03.559 --> 00:35:05.679
So are you able to work with someone who has

636
00:35:05.719 --> 00:35:08.599
a concept but no execution yet.

637
00:35:09.559 --> 00:35:13.320
Yes, we can help them basically when they haven't a

638
00:35:13.519 --> 00:35:16.280
concept like their startup and the like I have this idea.

639
00:35:17.079 --> 00:35:19.639
What we do is we walk them through what that

640
00:35:19.679 --> 00:35:22.000
looks like. First, we don't go okay, cool, let's just

641
00:35:22.000 --> 00:35:26.360
start building this thing. We get clear, okay, machine core value.

642
00:35:26.480 --> 00:35:29.639
I might bring in someone that I know to help

643
00:35:29.679 --> 00:35:33.239
get them even more clear on that, depending, but I

644
00:35:33.280 --> 00:35:35.320
definitely have worked with quite a few of them.

645
00:35:35.519 --> 00:35:38.519
Cool all right. Next to is in depth data analytics.

646
00:35:39.280 --> 00:35:42.480
Yeah, so monthly analytic reports go out to our clients.

647
00:35:43.280 --> 00:35:46.519
It's you know, okay, what's our reach like what, and

648
00:35:46.559 --> 00:35:49.960
then some feedback on what we can do to increase something,

649
00:35:49.960 --> 00:35:53.639
if something dropped, things that we need to adjust going

650
00:35:53.679 --> 00:35:57.639
into the next month, and so then the client knows

651
00:35:57.679 --> 00:36:02.280
exactly what's happening in their social media realm and what's

652
00:36:02.320 --> 00:36:03.119
affecting it too.

653
00:36:04.119 --> 00:36:07.079
So I'm probably the haartest thing, you know, I know

654
00:36:07.119 --> 00:36:08.679
it all and social. But what I do know is,

655
00:36:08.719 --> 00:36:10.679
because I've heard from a lot of people, is stuff

656
00:36:10.760 --> 00:36:13.719
changes all the time, like it does all the time, right,

657
00:36:13.760 --> 00:36:16.880
so you have to continually adjust. Yes, you have to

658
00:36:16.880 --> 00:36:19.000
have to know how that. You have to know how

659
00:36:19.079 --> 00:36:20.119
to continually adjust.

660
00:36:20.760 --> 00:36:25.239
Yes, that's exactly. It's insane how often it changes. So

661
00:36:25.920 --> 00:36:29.480
you know, I find I have like a few people

662
00:36:29.519 --> 00:36:32.920
I follow on Instagram that are like in the back

663
00:36:32.960 --> 00:36:37.159
pocket of the CEOs, and so you know, I am

664
00:36:37.239 --> 00:36:40.239
constantly learning and growing. And that's part of any business.

665
00:36:40.360 --> 00:36:43.400
You're always learning and growing, right for sure?

666
00:36:44.039 --> 00:36:47.639
All right. Next on the list is hands on account management.

667
00:36:48.599 --> 00:36:52.360
Yeah, so that's us in the account posting in real time,

668
00:36:52.880 --> 00:36:56.840
engaging with their audience that some comments, we're commenting back

669
00:36:58.079 --> 00:36:59.039
and yeah, so.

670
00:36:59.039 --> 00:37:01.320
You're able to do that to manage that rather than

671
00:37:01.360 --> 00:37:05.239
because that's you know, I've heard that too. I've talked

672
00:37:05.280 --> 00:37:06.519
with a lot of people and their fear is I

673
00:37:06.559 --> 00:37:08.559
don't have the time to respond all that, and if

674
00:37:08.559 --> 00:37:12.320
I don't, and I'm creating another problem, right, lack of engagement.

675
00:37:12.760 --> 00:37:15.679
Yeah, the engagement. And then also like we don't use

676
00:37:15.719 --> 00:37:19.440
schedulers every other social media agency does. Yeh, we post

677
00:37:19.480 --> 00:37:21.840
in real time. We are literally the ones in there

678
00:37:21.920 --> 00:37:25.880
posting because again, the algorithm likes people. Because if the

679
00:37:25.920 --> 00:37:30.039
algorithm you're not on the platform, you're not watching their ads, right,

680
00:37:30.440 --> 00:37:33.360
and so then they're not getting paid. You're in there,

681
00:37:33.880 --> 00:37:35.719
they're either're going to reward you with that.

682
00:37:35.880 --> 00:37:39.679
Well that's good, and this might tie into that innovative

683
00:37:39.719 --> 00:37:40.800
campaign conception.

684
00:37:41.880 --> 00:37:45.800
Yeah, So we do a lot of boosting campaigns and

685
00:37:45.840 --> 00:37:50.800
things on Instagram, and so it's figuring out okay, the

686
00:37:50.880 --> 00:37:53.679
product getting clear and all that, and then building a

687
00:37:53.719 --> 00:37:55.960
campaign based on the result of the client wants.

688
00:37:57.079 --> 00:37:59.079
How do you know if something should be boosted and

689
00:37:59.519 --> 00:38:02.800
if it should not, And well, I guess.

690
00:38:02.920 --> 00:38:07.320
So for if someone is, it depends how quick the results.

691
00:38:08.000 --> 00:38:11.400
The client wants the results, but obviously they want quick results,

692
00:38:11.960 --> 00:38:15.840
but it depends on their budget. It depends on you know,

693
00:38:15.920 --> 00:38:18.239
if there's a specific launch date. So if I were

694
00:38:18.239 --> 00:38:21.119
throwing an event in two months, right, I would want

695
00:38:21.159 --> 00:38:24.000
to start boosting a post a week about the event, right,

696
00:38:24.199 --> 00:38:26.960
talking about like hey you need to do this, come

697
00:38:27.000 --> 00:38:29.280
to this event and have it in the area of

698
00:38:29.320 --> 00:38:33.079
the event, or if I wanted to increase my traffic

699
00:38:33.559 --> 00:38:36.920
to just my page in general, because if people are

700
00:38:36.960 --> 00:38:40.519
coming to my page, we'll do brand awareness boost, which

701
00:38:40.559 --> 00:38:42.800
is just bringing people in to follow us, because once

702
00:38:42.840 --> 00:38:46.199
they start following, they keep seeing it, they stay. So

703
00:38:46.320 --> 00:38:50.119
it's again dependent on the industry, dependent on the goals

704
00:38:50.119 --> 00:38:53.559
and things like that. But those are a few examples.

705
00:38:53.639 --> 00:38:57.159
And the next one the list is engagement enhance enhancement.

706
00:38:57.400 --> 00:38:59.000
Is that what that means?

707
00:38:59.679 --> 00:39:02.840
So engagement enhancement that can help with it. The other

708
00:39:02.880 --> 00:39:07.280
thing we do is we use tools like many chat

709
00:39:08.039 --> 00:39:12.119
and GHL where it will actually when someone comments, it

710
00:39:12.159 --> 00:39:16.840
will respond back to them in real time and use

711
00:39:16.880 --> 00:39:21.400
the language we program it to. So that way, then

712
00:39:21.639 --> 00:39:24.800
the algorithm seeing another comment on there, right, and then

713
00:39:24.800 --> 00:39:28.280
it keeps boosting it because the more activity on a post,

714
00:39:28.679 --> 00:39:29.960
the farther it's going to reach.

715
00:39:31.920 --> 00:39:35.400
What about performance and performance assessments? Excuse me?

716
00:39:36.079 --> 00:39:39.960
Yeah, so we'll do audits on social media accounts where

717
00:39:40.039 --> 00:39:42.119
we'll sit down and tell people this is where you're

718
00:39:42.159 --> 00:39:44.880
at and this is why, and then get them an

719
00:39:44.920 --> 00:39:48.159
action plan. You know, even if they don't like work

720
00:39:48.199 --> 00:39:50.079
with us, they have an action plan that they can

721
00:39:50.119 --> 00:39:52.960
go take it and at least have an idea where

722
00:39:53.000 --> 00:39:55.719
to start, because that's something that I wish I had

723
00:39:55.719 --> 00:39:58.840
when I first started social media. Is someone going, hey,

724
00:39:58.960 --> 00:40:01.280
this is where you're at, this is where you could be,

725
00:40:01.599 --> 00:40:02.639
this is how you get there.

726
00:40:05.599 --> 00:40:07.880
Video editing and content design.

727
00:40:08.599 --> 00:40:12.519
Oh yeah, we do, Oh my gosh, probably one hundred

728
00:40:12.599 --> 00:40:17.079
reels a week right now. It's insane and it's not

729
00:40:17.159 --> 00:40:21.000
as labor intensive as people make it out to be.

730
00:40:22.400 --> 00:40:25.480
If you know what tools to use. There's a lot

731
00:40:25.480 --> 00:40:28.800
of good ones out there. Cap cuts free, There's a

732
00:40:28.880 --> 00:40:31.639
lot of different ones that you can take and create

733
00:40:31.679 --> 00:40:35.320
amazing content. The part that comes into play is knowing

734
00:40:35.440 --> 00:40:38.760
how to keep the audience on the video, how to

735
00:40:38.840 --> 00:40:43.760
keep them engaged, how to not have them scroll away?

736
00:40:43.880 --> 00:40:44.840
To stop the scroll?

737
00:40:45.840 --> 00:40:46.880
What's that free one?

738
00:40:47.639 --> 00:40:50.800
So cut? Cap cut is free. They have a free

739
00:40:50.840 --> 00:40:54.440
one that you can play with and they have painted

740
00:40:54.559 --> 00:40:56.960
versions of it too. But it's a good place to start,

741
00:40:57.519 --> 00:40:57.800
all right.

742
00:40:57.880 --> 00:41:00.880
Last, and you mentioned this earlier, strategic funnel design.

743
00:41:01.960 --> 00:41:05.000
Yeah, so having a funnel that converts, right, I mean,

744
00:41:05.400 --> 00:41:08.559
if it doesn't, it's it's a crappy funnel. And you

745
00:41:08.639 --> 00:41:11.639
followed that effort and on social media. You kind of

746
00:41:11.719 --> 00:41:15.280
just proved yourself did that multiple times, learned the lesson.

747
00:41:15.599 --> 00:41:16.519
We teach the lesson.

748
00:41:18.599 --> 00:41:20.519
All right, and you have a coaching program. Tell us

749
00:41:20.519 --> 00:41:21.760
about the coaching program.

750
00:41:22.039 --> 00:41:26.519
Yeah, so I have a coaching community that basically I

751
00:41:26.599 --> 00:41:29.039
go live every other weekend and I train on the

752
00:41:29.079 --> 00:41:32.000
newest things happening in social media to keep people updated.

753
00:41:32.599 --> 00:41:34.840
And the opposite weeks we have asked us anything where

754
00:41:34.880 --> 00:41:37.960
they can hop into Zoom with me and I answer

755
00:41:38.000 --> 00:41:39.880
any social media questions they have.

756
00:41:41.639 --> 00:41:45.639
And those are subscribers monthly, weekly, subscribers something like that.

757
00:41:46.079 --> 00:41:49.880
Monthly, and they also get access to my seventy five

758
00:41:50.000 --> 00:41:53.719
module course as well as accountability forms every week that

759
00:41:53.800 --> 00:41:55.199
I get them live feedback on.

760
00:41:56.480 --> 00:42:00.360
Very cool. All right, let's talk about the two affiliations you. First,

761
00:42:00.400 --> 00:42:05.079
you're a member of Stepping Up Academy Thomas Keene and others.

762
00:42:05.119 --> 00:42:07.480
So tell us about Stepping Up Academy and then your

763
00:42:07.559 --> 00:42:09.239
role within Step It Up Academy.

764
00:42:09.440 --> 00:42:13.239
Yeah, Step Up Academy. So Thomas is my coach and

765
00:42:13.320 --> 00:42:15.639
I also work on the team. I do all their

766
00:42:16.159 --> 00:42:20.519
social media, my team does, and so we're doing the reels,

767
00:42:20.639 --> 00:42:24.800
the posts, all the engagement it's us on his personal

768
00:42:24.840 --> 00:42:27.519
Facebook profile, he'll do some of more of those posts

769
00:42:27.559 --> 00:42:32.800
everything else we do. And the cool thing though, too, is,

770
00:42:33.199 --> 00:42:35.840
like I said, he's my coach as well. He is

771
00:42:36.239 --> 00:42:39.159
the reason we've been able to systemize and hire where

772
00:42:39.199 --> 00:42:42.039
we are because of the knowledge I've learned from him

773
00:42:42.239 --> 00:42:45.199
on the back end. Very grateful for him, Grateful to

774
00:42:45.239 --> 00:42:49.840
also have the opportunity to help his clients. I get to,

775
00:42:50.440 --> 00:42:53.960
you know, speak on his events almost every time right now,

776
00:42:54.000 --> 00:42:57.199
and it's been a very grateful blessing.

777
00:42:57.960 --> 00:43:01.719
That's awesome and I kind of alliance tell us about that.

778
00:43:02.400 --> 00:43:06.280
Yeah, so also do their social media. Chris has been

779
00:43:06.320 --> 00:43:07.400
a great mentor for me.

780
00:43:08.119 --> 00:43:09.239
This has been on the show too.

781
00:43:09.760 --> 00:43:14.159
Yeah, he's an absolutely amazing I've met so many amazing

782
00:43:14.239 --> 00:43:18.119
people during this networking and like alege Best, like you said,

783
00:43:18.199 --> 00:43:20.480
there's just so many cool people out there that I

784
00:43:20.480 --> 00:43:23.400
have been able to meet and integrate with, and we've

785
00:43:23.440 --> 00:43:26.760
helped them, They've helped us, and it's just this beautiful community.

786
00:43:28.400 --> 00:43:32.559
And you're a two time bestseller. First is your book

787
00:43:32.719 --> 00:43:36.760
Unmasking the Greatness Within? Where'd that come about? How did

788
00:43:36.760 --> 00:43:39.880
that come about? And tells a synopsis of the book.

789
00:43:40.159 --> 00:43:43.960
So it came about when about three years ago, when

790
00:43:44.000 --> 00:43:48.320
I realized that, you know things, I have a bigger purpose. However,

791
00:43:49.199 --> 00:43:51.840
this is the lesson I have published that book. The

792
00:43:51.920 --> 00:43:56.320
reason being is I wrote that book from a victim mentality.

793
00:43:56.559 --> 00:43:59.480
I was still very much in a victim mindset and

794
00:44:00.400 --> 00:44:03.920
a love letter to the woe was me Caitlin, and

795
00:44:04.559 --> 00:44:07.039
I had to look at it from a different point

796
00:44:07.039 --> 00:44:10.400
of view once I started working on extreme ownership of

797
00:44:10.480 --> 00:44:13.840
myself and I don't want one to read this. This

798
00:44:13.920 --> 00:44:16.800
is encouraging people to be in a toxic state of

799
00:44:16.840 --> 00:44:20.760
mind and that's not my mission. So I unpublished. It

800
00:44:20.840 --> 00:44:24.280
was a bestseller, absolutely, but for the wrong reasons. My

801
00:44:24.519 --> 00:44:28.480
second book was a collaborative and it was a chapter

802
00:44:28.719 --> 00:44:32.719
on community and building a business and things like that.

803
00:44:33.400 --> 00:44:36.639
Very proud of that. My next book is in the works.

804
00:44:36.719 --> 00:44:38.519
It should be out the next year.

805
00:44:39.239 --> 00:44:41.880
Is there a working title right now?

806
00:44:42.199 --> 00:44:44.880
It is in between two. I won't give them a way.

807
00:44:45.039 --> 00:44:45.880
Okay, okay.

808
00:44:46.159 --> 00:44:49.719
Topic it's going to be social media related. This is

809
00:44:49.760 --> 00:44:51.360
going to be my social media one.

810
00:44:51.800 --> 00:44:55.280
And the collaboration was Brian Wright's book for those interested,

811
00:44:55.360 --> 00:44:58.519
Greatest Lessons Learned from Being an Entrepreneur, Volume one and

812
00:44:58.559 --> 00:45:04.000
you were featured. Yeah yeah, all right, let's see. Tell

813
00:45:04.079 --> 00:45:06.559
us about your podcast, Digital Dose podcast.

814
00:45:07.000 --> 00:45:11.280
Yeah, yeah, absolutely, you know it's I host people on

815
00:45:11.360 --> 00:45:15.440
there and we talk about the different things in business

816
00:45:15.519 --> 00:45:19.440
that people don't want to talk about, but also we

817
00:45:19.760 --> 00:45:25.000
dive into how people can take that information and implement

818
00:45:25.079 --> 00:45:29.360
it on the podcast, right, something implementable is always on

819
00:45:29.440 --> 00:45:32.760
those episodes. We've been in a little bit of a break.

820
00:45:32.840 --> 00:45:34.920
We're going to be starting back up the first of

821
00:45:34.960 --> 00:45:38.559
the year. But well, absolutely a fun show to listen

822
00:45:38.599 --> 00:45:38.719
in to.

823
00:45:39.599 --> 00:45:43.440
That's very cool. All right, let's see we only have

824
00:45:43.480 --> 00:45:45.559
a couple of minutes. Which questions do I want to

825
00:45:45.639 --> 00:45:48.559
go to? Oh, tell us about this? You have a

826
00:45:48.599 --> 00:45:50.679
Black Friday. I'd be remiss if I didn't give you

827
00:45:50.679 --> 00:45:53.840
the opportunity Black Friday five day flash sale. Tell us

828
00:45:53.840 --> 00:45:56.679
about that, right, that's can access it.

829
00:45:56.760 --> 00:46:01.719
So funny little throwback story. Yeah, Thomas and I both

830
00:46:01.760 --> 00:46:04.440
decided we were going to do this thing, and we're like,

831
00:46:04.840 --> 00:46:07.039
you know, we had these amazing ideas of how all

832
00:46:07.039 --> 00:46:09.880
the ways we could get value, and then homegirl over

833
00:46:09.920 --> 00:46:16.039
here got pneumonia last week, and so it was It's

834
00:46:16.119 --> 00:46:19.039
been an absolutely amazing experience and like really excited for

835
00:46:19.079 --> 00:46:24.280
the sale. It was so much fun, like laughing through coughing,

836
00:46:24.800 --> 00:46:29.039
like came through last week completely on topic. But so

837
00:46:29.280 --> 00:46:31.239
it is a five day sale. We have a different

838
00:46:31.280 --> 00:46:34.960
offer coming up each day. Some are collaborative, so I

839
00:46:35.000 --> 00:46:39.599
have some offers with Thomas and Catherine. I have somewhere

840
00:46:39.599 --> 00:46:43.000
it's me flying up to people's locations tonight, and there's

841
00:46:43.119 --> 00:46:48.159
the course and stuff like that. But absolutely amazing week

842
00:46:48.199 --> 00:46:49.480
full of great deals.

843
00:46:49.760 --> 00:46:53.559
All right. So I combine this question with the next

844
00:46:53.920 --> 00:46:56.400
where do they get that access to the five day

845
00:46:56.440 --> 00:46:59.440
flash sale and who in the listening and viewing audiences

846
00:46:59.480 --> 00:47:02.559
should re sho out to you? How and why?

847
00:47:02.760 --> 00:47:08.679
So our Black Friday sale is literally at black five

848
00:47:08.800 --> 00:47:11.360
day Black Friday Deal dash dot com.

849
00:47:11.599 --> 00:47:14.360
I say that one more time, five day Black Friday

850
00:47:14.400 --> 00:47:16.079
Deal dash dot com.

851
00:47:16.159 --> 00:47:19.880
Yes, Black Friday. Let me make sure here before I yeah,

852
00:47:19.960 --> 00:47:24.000
Black Friday five day deal dash dot com. And you know,

853
00:47:24.159 --> 00:47:28.000
I'm a weird nerd. I bought like the domain and

854
00:47:28.039 --> 00:47:30.079
stuff like that because you know, I couldn't just have

855
00:47:30.159 --> 00:47:37.280
this sm doctor domain. But so yeah, uh that is

856
00:47:37.599 --> 00:47:40.000
the one. And then as far as who it's for,

857
00:47:41.360 --> 00:47:46.119
you know it be contractors, coaches, uh, people looking to

858
00:47:46.159 --> 00:47:52.159
get more into social media, other social media managers, car Audio,

859
00:47:52.480 --> 00:47:55.920
twelve guys IV therapy bars for.

860
00:47:55.840 --> 00:47:59.800
Sure, outstanding, outstanding and the best way for them to

861
00:47:59.840 --> 00:48:00.800
reut to you.

862
00:48:01.840 --> 00:48:06.559
So at somedoctor dot com, any forum on there will

863
00:48:06.639 --> 00:48:10.280
go directly to me perfect. Yeah.

864
00:48:10.519 --> 00:48:13.159
Hey, this has been fun for me. I apologize for

865
00:48:13.239 --> 00:48:16.559
the technical difficulties earlier. I'm blaming the internet for that,

866
00:48:16.760 --> 00:48:20.320
but it is what it is. Thank you so much

867
00:48:20.360 --> 00:48:21.920
for being here and for taking the time.

868
00:48:22.639 --> 00:48:24.440
Yeah, thank you for having me on the show. I

869
00:48:24.480 --> 00:48:27.840
was absolutely honored when you're asked, and I appreciate you

870
00:48:27.920 --> 00:48:28.519
having me on.

871
00:48:28.960 --> 00:48:30.719
Of course, then I will see you in person. I'll

872
00:48:30.719 --> 00:48:31.880
give you a hug in February.

873
00:48:32.239 --> 00:48:32.880
Sounds good.

874
00:48:33.079 --> 00:48:36.719
Thank you so much, Kevin, and thanks everybody for watching

875
00:48:36.800 --> 00:48:39.440
and listening. This is a show about business and business

876
00:48:39.519 --> 00:48:44.880
growth and challenges marketing. Reach out to Caitlin's If it's growth,

877
00:48:45.119 --> 00:48:48.360
maybe it's a sales effectiveness issue. Whether your team is

878
00:48:48.400 --> 00:48:51.880
small or large, and regardless of the industry, it doesn't matter.

879
00:48:51.920 --> 00:48:54.360
Feel free to reach out to me Facebook or LinkedIn

880
00:48:55.239 --> 00:48:57.880
and you can best way is for now at Winning

881
00:48:57.960 --> 00:49:00.679
Business Radio. You can drop me a note. Kevin at

882
00:49:00.719 --> 00:49:04.159
Winning Business Radio dot com. Our company is Winning Incorporated.

883
00:49:04.159 --> 00:49:07.639
We're part of Sandler Training. We develop sales teams into

884
00:49:07.719 --> 00:49:12.280
high achievers and sales leaders into true coaches and mentors. Listen,

885
00:49:12.320 --> 00:49:14.239
We're not right for everybody, but maybe we should have

886
00:49:14.239 --> 00:49:17.639
a conversation. Thank you once again to producer and engineer

887
00:49:17.760 --> 00:49:20.400
one in particular one with the challenges today. Thank you,

888
00:49:20.639 --> 00:49:23.840
job well done. Be sure to join us next week everybody, Monday,

889
00:49:23.880 --> 00:49:26.320
December second, we'll do it all over again. Until then,

890
00:49:26.360 --> 00:49:27.320
this is Kevin Heleenan.

891
00:49:29.239 --> 00:49:32.039
You've been listening to Winning Business Radio with your host,

892
00:49:32.159 --> 00:49:35.199
Kevin helene If you missed any part of this episode,

893
00:49:35.360 --> 00:49:39.719
the podcast is available on top for podcasting and iHeartRadio.

894
00:49:39.960 --> 00:49:43.639
For more information and questions, go to Winning Business Radio

895
00:49:43.800 --> 00:49:46.840
dot com or check us out on social media. Tune

896
00:49:46.840 --> 00:49:48.920
in again next week and every Monday at four pm

897
00:49:48.920 --> 00:49:52.519
Eastern Time to listen live to Winning Business Radio on

898
00:49:52.719 --> 00:49:56.960
W four CY Radio W fourcy dot com. Until then,

899
00:49:57.360 --> 00:50:00.920
let's succeed where others have failed and we in business

900
00:50:01.239 --> 00:50:04.039
with Kevin helen In and Winning Business Radio