WEBVTT
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The topics and opinions expressed in the following show are
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solely those of the hosts and their guests, and not
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or its employees are affiliates. Any questions or comments should
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be directed to those show hosts. Thank you for choosing
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W FOURCY Radio.
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Churchill said, those who failed to learn from history are
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condemned to repeat it. Kevin Helenan believes that certainly applies
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to business. Welcome to Winning Business Radio here at W
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four CY Radio. That's W four cy dot com and
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now your host, Kevin Helena.
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Thanks everybody for joining in today. I am Kevin Hallanan
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and welcome back to Winning Business TV and Radio on
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W four cy dot com. We're streaming live on talk
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four tv dot com. That's the number four. In addition,
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we're on Facebook live at Winning Business Radio, and of
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course we're going to be available after the live show
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in podcast form wherever you get your podcast content. YouTube
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by her radio, Spotify, Apple, and the list goes on
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the mission of winning business radio and TV, as regular
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viewers and listeners know, is to offer insights and advice
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to help people avoid the mistakes of others, to learn
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best practices, the how tos, the what tos, the what
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not tos, to be challenged, and hopefully to be inspired.
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Excuse me, inspired by the successes of others. Who are
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those others consultants, coaches, business owners, advisors, authors, entrepreneurs, people
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with some expertise. But you know, virtually every successful person
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I've ever talked to has had some form of failure
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in their lives and careers. So while we all have
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to get our knees skinned once in a while, it's
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my mission to keep those screeps scrapes from needing major surgery.
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Let's endeavor to learn from history so we don't repeat it.
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I've spent the better part of my career equipping businesses
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to grow. Those are solopreneurs, all the way up to
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small medium sized companies and way up to the fortune fifty.
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I've seen some of those companies win, and to varying degrees,
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I've seen some fail. I've had the opportunity to rub
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elbows with some of the highest performing people around in
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with some who probably should have found other professions. In
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my own businesses, I've had lots of success, but some
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failures too, and I like to think I've learned a
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lot from those experiences. So you're going to hear from me,
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but mostly you're going to hear from our guests. And
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today we have two specific guests, Lucky Papa George, Executive
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director of the Massachusetts Autobody Association, and Matthew Ceskini, President
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of the Massachusetts Auto He's president of that association, on
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the board of directors and co owner of Full Tilt
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Autobody and Collision in West Hatfield, Massachusetts. That's Western mass
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Here are their bios. As the executive director of the
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Massachusetts Autobody Association, Lucky represents and advocates for independ collision
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repair professionals across the state. In his role, Lucky works
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closely with shop owners, industry stakeholders, policymakers, and insurers on
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issues impacting autobody businesses, including labor rates, technician recruitment and training,
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repair quality, and consumer safety. He's a frequent industry spokesperson
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and a trusted voice on the operational and economic challenges
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facing the collision repair industry in Massachusetts, with a focus
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on ensuring safe, proper vehicle repairs and a sustainable future
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for the trade. Matthew Cuscini is president of that association,
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Massachusetts Autobody Association. He's on the board of directors and
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co owner of Full Tilt Autobody and Collision. As you heard,
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he brings hands on industry experience and a shop owner
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perspective to his leadership role, with a focus on strengthening
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independent autobody businesses and advancing repair standards worldwide. I've invited
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them on to discuss what I would describe a serious
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dysfunction within autobody regulations in massachuse you said, So, we're
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going to get to that, but for now, Lucky and Matt,
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welcome to the show.
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Hey, Kevin, thank you for having It's Kevin? Are you?
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Thank you?
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Owners both at some point another at at any rate.
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Before we get to those problems, our listeners and viewers
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want to know about you guys. So h, Matt, what
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does you go first? Tell us about your family, where
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you go up, where you live?
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All right, Well, I grew up in Western mass I
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grew up in a town called Northampton. A lot of
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people know that Homer Smith College. Yeah, so I grew
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up there, went to hamp High and went to college
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and Westfield State. Didn't know I was going to get
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into autobody at all. Had a brother that was in
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autobody in high school, went to Smith Vocational in Northampton,
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and you know, went right into the career field right afterwards,
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right after high school. Yeah, you know a series of
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careers for me kind of in and out of different things,
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fell backwards kind of into this, yeah, you know, in
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the way that you do. And uh, my brother was
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just starting a small body shop and I needed and
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he needed some help. It was him and one other guy,
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and he had no business acumen and I had done
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some management.
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And so you weren't you weren't eight years old playing
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with the talker trucks, you know, as an autobody sir guy, right.
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I would say I always was a car guy, Like,
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I always loved cars. I knew, you know, to do
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certain things. I wouldn't say I was as hands on
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as like my brother was, but you know, I I
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soon assimilated cool lucky.
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Same question, how did you get into this business?
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Well, I kind of backed into it myself as well.
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I went to college. I have a PS in biology.
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I was a pre dental major. My path took me
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a different way while I was working at Bank of Boston.
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And then I ended up.
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Working for a rental car company and I was delivering
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vehicles to collision shops and I got very friendly with
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several of the owners or their underlings, and I was
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looking for a change in what I wanted to do.
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One of the gentlemen suggested that i'd take an appraiser's course,
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which I did. In Massachusetts, you have to be licensed
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in order to write motor vehicle damage. I successfully passed
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that course back in nineteen eighty eight and have been
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a license to praiser since. And I've managed some shops
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and I had the good fortune back in nineteen ninety
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of being approached to have the shop that I was
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managing at the time join what was then the Massachusetts
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Auto Body Association, just starting out, and it's grown since then.
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The person who invited me in since left that position,
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and I ended up becoming the ex executive director of
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the association back in mid nineteen nineties and took a
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little bit of a hiatus and for recently I came
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back in nineteen I'm sorry, twenty eighteen.
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Matt, tell us how you started your business? Did you
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start the business? I think he did and with whom?
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So, I'm actually in business with my brother. We, like
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I said, he had started this small business. Just had
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left a body shop that he was working at because
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he saw that he could possibly get the business like that.
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He you know, he was bringing a lot of business
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to that place, and he wanted to, you know, see,
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like can I go out on my own? And then
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it was about eighteen months into that business. I was
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in a previous profession. I got laid off and he
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was looking for someone to help. I had been in
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restaurant management, so I had a little bit of like
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business acumen, I would say, and he asked me to
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come in and help with the office. And then it
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was a struggling small business. I had some money set aside.
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I helped them out. We kind of bought in together,
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and next thing we knew, we were business partners within
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a year, and and then we've grown now over the
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last sixteen years to have about twenty employees and a
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much bigger body shop than what it started.
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Out to be what are your specialties?
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Wow, that's that's interesting, I was. I mean, we're a
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collision shop, so we primarily operate as doing insurance collision work.
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We do obviously do customer pay and cut some custom
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work you know, your your body work, paint and metal repair,
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as well as like some you know, other sort of
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I would say ancillary things like we have a little rental,
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like a little vehicle rental. But primarily we know, we
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focus on collision.
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And this maybe an unfair question, but I want to
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ask it anybody. What separates Full Till from other body shops?
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I would say customer service independence is also another thing.
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We don't operate under any insurance contract, and I know
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that can be a little confusing to people that don't.
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Understand and explain that.
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So in our industry, you basically have what are considered
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direct repair programs. Those are called d rps in our world.
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They technically don't exist in Massachusetts, but they do have programs.
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And what you do is you sign up for a
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program for an insurer. They basically make you sign to
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their parameters, whether it be their parameters of repair, their
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parameters of how much they pay per hour. Labor hour,
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things they are willing to pay for the repair card.
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Things they aren't. Things they might be part of a
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business that normal shops that are independent can operate and
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charge for it. You're not allowed to, but with the
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kind of promise that they will shuffle you business without
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the need to advertise or have you know, or possibly
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not have the need to carry a reputation and you
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know there there is obviously costs and advertising, so that
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can look appealing to people. It also can be a
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way that people have been doing business for a long
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time and seemingly as hard for them to get out
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of because it's a process that they've been dealing with
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for a long time. We choose not to. We've we've
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we've dipped our toe in that world once and we
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decided we'll never do that again. We feel like we
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can repair people's cars to the original equipment manufacturer standard
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by being independent from the insurer, meaning like we can
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do if you own a Toyota, I can do what
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Toyota says to repair your car. I could prove it
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to the insurer and they should pay the bill.
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I'm thinking we're going to get into that a little
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bit more. Yeah, as we get to the problem side, right, Lucky,
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tell us more about the association.
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Well, the association is made up of a mixture of
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independent facilities as well as shops that are under program
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or contract with insurance companies.
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We also have vendor members.
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Who'll provide services to the association, either through materials, parts
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of services such as adask calibration, things of that nature.
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Our main goal is to do what we can to
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protect consumers, and in the process we're also benefiting our
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members because you know, I'm fond of saying that if
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the vehicle owner is being handled properly through the claims process,
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then the body shop is as well. And you know,
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as long as we're able to properly repair the vehicle
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using the correct methods and be properly reimbursed to do so,
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everybody is is made safe in that process because you know,
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once we touch a vehicle, the liability is ours until
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that vehicle ends up in a crusher.
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Interesting, which we were going to talk about a crusher today.
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Uh, yeah, you know, it's it's the whole.
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It's a cradle to grave mentality, you know, and we
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you know, Matt when he's repairing a vehicle and specifies
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how it needs to be done. When it ensure may
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or may not want to pay for a particular procedure,
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Matt has the decision that from a liability standpoint, he
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has to do that and somebody has to pay for it,
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and that that's what it's coming down to, is being
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able to be properly reimbursed to proper repairs so that
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everybody is protected and you know, some repairs are made safely.
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All Right, We're going to take our first break right here,
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just about a minute. Everybody will be back with Lucky
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and Matt right after this.
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You're listening to Winning Business Radio with Kevin Haleine on
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W four CY Radio. That's W fourcy dot com. Don't
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